3. Introduction
Market forces influencing I-way
Components of I-way
1.Network access equipment
2.The last mile
3.Global information distribution networks
Public policy issues shaping the i-way
4. Clarify what I-Way is
Describe market forces influencing I-Way
Illustrate the components of I-Way
Explain public policy issues shaping I-Way
5. History
• 1994, Al Gore introduced the term.
-"Information Superhighway (will) allow us to share
information, to connect, and to communicate as a global
community".
Definition
• High-capacity, interactive electronic pipeline providing
integrated services.
• The Information Superhighway is very much a physical
network, an infrastructure of modern high-speed links.
6. Links everyone at home or office to everything else.
The Information Superhighway is a physical network,
facilitating the broadband, two-way transmission of any type
of digital information, within its own virtual space.
Digitization
1. Integrity of the information
2. Manipulation
3. Compression
4. Convergence
7. In practicality it is identical to internet provided
-connections are broadband
-they are continuously running.
Broadband
-ability to stack frequencies on a single
transmission medium, providing multiple
channels on the same wire.
-supports 150-750 kbps in both upstream
and downstream.
8. -connections to internet must be able to support two
way video communication as a broadband enough.
Internet and infrastructure
-As internet develops into I-way, changes will take place in
infrastructure not in internet.
Inernet and worldwide web(www)
-it is possible to use internet without www.
-explosion of the www made the internet I-way.
9. Demands and requirements of market participants.
• Users: becoming information publishers.
• Consumers, end users, or businesses:
consuming information products/services.
• ISPs: commercial, government or private.
• Value added information providers:
includes third party brokers, intermediaries, originators
of services who add value to services provided by others.
10. Strategic alliances and I-way infrastructure:
• Large resource requirement.
• Alliance between communication, entertainment, and
information sectors.
• Alliance to reduce risks, spread costs and acquire costly
expertise in different area instantly.
23. Cost
Subsidies
Allocation of Scare Resources
Regulation
Universal Access
Information Policy Issues
Social and Religious Barriers
24. Andrew B. Whinston and Ravi Kalakota, „’Frontiers of
Electronic Commerce”
en.wikipedia.org/wiki/Information_superhighway
lbl.gov/Science/Articles/Archive/information-
superhighway