1. FLORICULTURE INDUSTRY
BHAGYA VIJAYAN
Jr.MSc. AGRICULTURAL EXTENSION

2. WORLD HISTORY
Cina -Great poet Li-Po (A.D.705-762) , Tang period -
importance of garden and nature
Japanese - great lovers of plants and flowers
Iran – Cyrusi, the first Persian Gardner
Greece - king Xenophon got inspiration from persian garden
Italy –pinnacle of agricultural prosperity in third and second
centuries B.C.
gifts of Mexican gardeners -Dahlias and Zinnias
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3. INDIAN HISTORY
Era of Mahabharata- famous tree , Kadamba, associated with Lord
Krishna.
Bana Bhatta – mentioned about flowers and trees in Harsh
Charita.
Status of gardening - mentioned in Ramayana
Aryans invasion ( 1600 B.C.) - country was called as
Aryavrta, which means the country of lotus and sunshine
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4. Contd...
Babar - gardens at Panipat &Agra
Sher Shah Suri - planted shady trees along both sides of the
roads.
Akbar -Fatehpur Sikri (Agra) garden.
King Hyder Ali - Lal Bag garden ,Bangalore.
Britishers estd:
Royal Agri-Horticultural Society Garden, Kolkatta
Lloyd botanical garden, Darjeeling
Botanical garden Saharanpur
National botanical garden, Lucknow
Botanical , Ootacmund
v
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5. • Growing of cut flowers, potted flowering and
foliage plants, and bedding plants in greenhouses
and/or in fields.
• Include cut flowers , loose flowers , dry flowers,
ornamentals & flowering plants
• Example: rose, jasmine, lily, alstromeria, snapdragon , anthurium,
orchid, chrysanthemum,gladiolus,gerbera,daffodils,tulips
WHAT IS FLORICULTURE?
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6. SCOPE & IMPORTANCE
• Consumption and demand rising
• India and other Asian countries -have been emerging as
development centres of floriculture
• Soil and climate favourable
• Several Govt. Schemes -NHB,APEDA,NABARD
• Importance-
festivals ,weddings,poojas,funerals,functions,
foreign exchange (cultural &traditional importance)
• Source of income for small and marginal farmers
• Self employment venture
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7. PRESENT STATUS -WORLD
Major flower producing country -
NETHERLANDS(33%)
Country with largest acreage(flori crops) under
green house -
NETHERLANDS(30%)
Major cut flower producing country-
NETHERLAND (59%)
Major cut flower importing country-
GERMANY(34%)
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8. NETHERLAND
33%
JAPAN
24%
USA
12%
ITALY
11%
THAILAND
10% OTHERS
10%
SHARE OF FLOWER PRODUCTION (2012-2013)
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WORLD SCENARIO

9. PRESENT STATUS- INDIA
• Growing (CAGR) @ 30 per cent($230 million)
• Share in global flori sector:0.61%
• Largest Area under flowers – West Bengal
• Largest producer of loose flowers- Tamil Nadu
• Largest producer of cut flowers- Karnataka
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10. Area and production of
flowers
Sl.no year area(ha) PRODUCTION
loose flowers (MT) cut flowers(M.nos)
• 1 2000 -01 74 (100) 419 (100) 622(100
• 2 2001 –02 74 (00) 509(18) 643(3)
• 3 2002-03 89(20) 556(24) 681(9)
• 4 2003-04 98(32) 535(22) 804(23)
• 5 2004-05 106(43) 735(43) 2565(76)
• 6 2005-06 70(-5) 735(43) 2060(70)
• 7 2006-07 101 (36) 580(28) 1793(65)
• 8 2007-08 118(59) 659(36) 2071(70)
• 9 2009-10 126(70) 694(40) 2762(77)
• 10 2011-12 144(94) 880(52) 3716(83)
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11. sl.no state year wise area (ha)
• 1 West Bengal 17.89(14) 18.56(13) 27.42(17)
• 2 Tamil Nadu 24.75(19) 26.73(18) 26.74(17)
• 3 A. Pradesh 19.23(19) 21.66(15) 23.52(15)
• 4 Karnataka 21.10(16) 23.02(15) 22.34(14)
• 5 Maharashtra 9.44(8) 14.76(10) 16.74(10)
• 6 Gujarat 7.12(6) 8.42(6) 9.74(6)
• 7 Uttar Pradesh 8.25(6) 8.39(6) 8.41(5)
• 8 Haryana 5.40(4) 5.65(4) 6.11(4)
• 9 Rajasthan 3.01(2) 2.73(2) 3.34(2)
• 10 Other 14.21(11) 14.90(10) 16.36(10)
2009-10 2010-11 2011-12
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12. 0
50
100
150
200
250
300
STATE WISE PRODUCTION TREND OF FLOWERS
(2011-2012)
MT
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13. EXPORT
• Sr.No. Years Value(Rs. Crore)
• 1 1999-00 60.14
• 2 2000-01 63.39
• 3 2001-02 81.20
• 4 2002-03 96.60
• 5 2003-04 105.15
• 6 2004-05 123.12
• 7 2005-06 115.39
• 8 2006-07 165.86
• 9 2008-09 349.55
• 10 2009-10 421.11
• 11 2010-11 799.41
• 12 2011-12 949.83
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14. PROCESSING
LIVE FLOWER
CLEANING/CUTTING STEM
FEEDING
PACKING IN COVERS
STORAGE( CONTROLLED TEMPERATURE)
EXPORT/USED FOR VARIOUS PURPOSES
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DRYING USING SAND
OR OVEN METHOD

15. VALUE ADDITION
• Flower –
bouquets,wreaths,garlands,temples,weddings,functions,scents
• Dry flower-
bouquets,wreaths,garlands,interior decoration,cards,pot pouri
• Medicines- vincristine and vimblastin
• Dyes
• Oil
• Dried foliage
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16. STRENGHTS
1.CLIMATE AND SOIL DIVERSITY
2.ABUNDANT RAINFALL (NW &SW MONSOON)
3.VARIETY OF FLOWERS
4.LOW LABOUR COST
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17. WEAKNESS
1.EXISTING FACILITY OF AIRLINES CANNOT MEET AT
THE TIME OF THE PEAK DEMAND
2.INADEQUATE STORAGE FACILITY
3.LESS VALUE ADDITION
4.PERISHABILITY OF THE PRODUCT
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18. OPPORTUNITIES
1.POTENTIAL SUPPLIER DURING LEAN SEASON
2.SUBSIDY FOR STORAGE- APEDA
3.GOVERNMENT INCENTIVE - NABARD
4.REDUCTION IN IMPORT DUTIES ON CUT FLOWER
5.INCREASING DEMAND IN WORLD MARKET
6.SELF EMPLOYMENT
7.HIGH EXPORT POTENTIAL- VALUE ADDITION
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19. CHALLENGES
1.EMERGING FLOWER GROWING REGIONS- AFRICAAND OTHER
ASIAN COUNTRIES
2.PEST AND DISEASE ATTACK
3.CLIMATE VAGARIES
4.ECONOMY SLOW DOWN ,RUPEE DEPRECIATION
5.HIGH CAPITAL INVESTMENT
6.HIGHER FUELAND ENERGY CHARGES
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20. CONCLUSION
• India – fifth largest exporter of dried flower
- second largest exporter of essential oil
- largest exporter of jasmine oil
-second largest exporter of dried foliage
• Floriculture Industry – flourishing,more involvement of
corporate sectors,provide livelihood and means of self
employment
• Govt .- more concern for this sector’s
development
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21. REFERENCES
• Advances in Ornamental Horticulture (Vol:6)-
S.K.Bhattacharjee
• Indian Horticulture Data base-2012
Ministry Of Agriculture
• National Horticulture Board Bullettin
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22. THANK YOU
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