Modern marketing has created the greatest time in history to start a company. The internet makes all markets more efficient by easily connecting niche buyers and sellers. It is changing shopping patterns so that prospects know more than sales reps from websites, blogs, and discussion boards, qualifying them better and moving the top of the sales funnel up. Traditional outbound marketing like telemarketing and print ads is broken, while new inbound marketing using SEO, paid search, content, and analytics on platforms like Google, blogs, and social media has become more effective.