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Measuring Social Media Marketing Presented By: Isha Shah SPJCM
What is Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],1 SPJCM ,[object Object],[object Object]
SPJCM 1
SPJCM 1
How Big Is Social Media?  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SPJCM 1
Power to the people, social media tracker Wave 3” – Universal McCANN 1 SPJCM
1 SPJCM
Then What’s The Issue ???? ,[object Object],[object Object],[object Object],[object Object],[object Object],SPJCM 1
Why Social Media? 1 SPJCM Social  Media  Marketing Direct Sales  ???
Social Media- Customer Segmentation 1 SPJCM Source: Groundswell – Social Technographics  Ladder
Research Objectives ,[object Object],[object Object],[object Object],[object Object],1 SPJCM
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SPJCM 1
Profile Of Interviewees  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SPJCM 1
Analysis & Interpretation  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SPJCM 1
5 Bubble  Social Media Measurement Framework – By Isha SPJCM 1
Kodak Online Today – SM Case Study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SPJCM 1
SPJCM 1
Conclusion SPJCM 1 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Thank You   1 SPJCM

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Measuring Social Media Marketing