Tribal fusion

Branding Solutions that delivers results

July 2011

Tribal Fusion Overview

Online ad network founded in
2001

Independent site
representation network Premium inventory on over
2,000 enthusiast sites

Reaches 470 million 30 billion ad
users/month worldwide impressions Ad targeting and delivery
per month solutions

Member of National Advertising
Initiative - NAI

asiasales@tribalfusion-corp.com

Who is your audience?

AsiaSales@tribalfusion-corp.com

Who visits Tribal Fusion?

Top 4-5 sites
featured on
Google’s 1st page
are a part of the
Tribal Fusion
Network*

*Based on the results of a word search for “currency converter”
and “frequent flyer”


Who visits Tribal Fusion?

Top 4-5 sites
featured on
Google’s 1st page
are a part of the
Tribal Fusion
Network*

*Based on the results of a word search for “current
news” and “entertainment news”

Tribal Fusion in India

* Source: comScore Key Measures Report (India only), June 2011

Competitors Study

Source: comScore Media Metrix June 2011

Tribal Fusion Reach – India

Source: comScore Media Metrix June 2011

Broad Worldwide Reach

China: 3.5 mm
Syria: 0.5 mm
Russian Federation: 1.9mm
UK: 30 mm Germany: 7.1 mm Kuwait: 0.8mm India: 27 mm
Canada: 16 mm
UAE: 2.6mm
Italy: 4.4 mm
France: 6.18mm Japan: 2.7mm
Iran: 0.28 mm

US: 160mm Spain: 11 mm Taiwan: 1.8mm

Jordon: 1.1 mm Hong Kong: 1.5 mm
Egypt: 6.1 mm
Morocco: 1.8mm Thailand: 4.7 mm
Qatar: 0.7mm
Mexico: 6.4mm Philippines: 8.5mm
Lebanon: 1.1 mm Saudi Arabia: 7.5mm
Singapore: 1.43 mm
Malaysia: 5.3mm
Oman: 0.5 mm
Sri Lanka: 0.4 mm

Brazil: 7.2mm Indonesia: 5.5mm
Bahrain: 0.4mm

Vietnam: 2.2 mm

South Africa: 2.18mm Australia: 6.8mm

New Zealand: 2.4 mm

Significant worldwide reach through local
websites and non-resident traffic

Source: comScore Media Metrix, June’11 and Tribal Fusion Ad Server, Jul 11


Tribal Fusion Product Suite

Audience Custom Affinity
Life stage Retargeting
Targeting Targeting
Focus

Message Behavioral Custom Tandem Dynamic
Focus Targeting Placement Ads Ads

Content Custom Exclusive
Contextual Channel
Focus Site Partners

Dynamic
Weekly Audience Custom
Logic
Deep Dive
Reporting Reporting Analysis Study
Insights Studies


Run of Network– India

Broad Reach
• Reach over 440 MM users worldwide
and 27 MM* (India Only) across 2000+
premium sites.

Retargeting Available
• Enhance campaign performance by
overlaying Retargeting to remarket to
users who have visited your website

Optimization
• Real-time automatic optimization
constantly shifts impressions to best
performing inventory

* Source: comScore Key Measures Report (India only), June 2011

Reaching the Right User in the Right Place


Custom Channel Targeting

Relevant Reach
All • Reach users who are actively
Arts & Entertainment consuming specific content
Automotive
Business • Pre-screen users by displaying your
Education & Reference marketing message to users who
Health are already viewing related
Home & Family content
Internet
News & Media Flexibility
Real Estate
Science • Choose from 15 high level
Shopping channels and over 100 sub-
Society & culture channels
Sports
Technology • Combine multiple channels to
Travel create a targeted, broad reach
campaign


Contextual Targeting

Place advertising in contextually relevant environments and reach highly interested users as they
consume relevant content

1. Purchase campaigns by topic 2. Tribal Fusion’s ad server will
and avoid managing complex dynamically place your ads against the
keyword lists. Select one or more most relevant content at the page level
topics using our topic tree.


Our Exclusive Partner

Tribal Fusion has exclusively partnered with several top global sites to represent and sell
their high-performing premium inventory.

Site-Specific Placements on above sites help you reach your key audiences in the
right mindset and benefit from custom, high impact advertising opportunities.


Reaching the Right User at the Right Time


Building an Audience Focus Segment

Tribal Fusion builds its Audience Focus Segments by leveraging a wide variety of data
sources and aggregating them into a rich user profile.

Categories All
Arts and Entertainment
Channel Visits
Music Site Visits
Building the rich profile users

All
Topics Shopping
Consumer Electronics Page Content
Mobile Devices (contextualization)
MP3 Players

All
Behaviors
Shopping Data Partnerships
Music
CDs

Demographi Age: 24
cs Gender: Female Data Partnerships
Income: Rs 3,00,000 –
5,00,000 Publisher Registration Data
Children: No


Audience Focus Segments: Sub-categories

Denise the
Shopper Denise the
Lifestyle Life Stage
Denise the Occupational
Denise the Denise the
Affinity
Targeting
new mom Targeting
new mom Targeting
new mom Targeting
new mom Targeting
new mom

•Socially Conscious •IT professional •Music Lover
•Apparel Shoppers •College Students
•Pet Conscious •Graphic Designers •Gadget Lover
•Travelers •Job Seeker
•Budget Conscious •Tech Specialist •Avid Investor
•Automotive •Wedding Planners
•Luxurious Lifestyles •C-Level Executives •Health Nut
•New Home Owners
•Webmaster •Techies
•Expecting Moms
•Software •Foodie
•Baby on board
programmer •Movie-Goers
•Parents w/ young
•Small Business Owner •TV Addict
children
•Soccer Fan
•Avid Golfer


Affinity Targeting

Targeted Reach
• Reach users who have demonstrated
an affinity or interest for a specific
activity or hobby that is relevant to
your offering

• Deliver a campaign at scale to a large
number of prospective customers

Rich User Profiles
• Leverage all data sources including
content, site, third party data, and
retargeting to support the creation of
Nick the
a rich user profile Sports Enthusiast


Life Stage Targeting

Pre-Qualified Audiences
• Drive awareness or consideration for product or
services relevant to specific life stages
• Reach pre-qualified consumers who have exhibited
relevant behavior and demographics
• Deliver a campaign at scale to a large number of
prospective customers
Range of Options
• Select from a wide variety of profiles organized by
life event triggers such as marriage, expecting a
child, buying first home, or graduating from college
Rich User Profiles
Elizabeth the
• Leverage all data sources including content, site,
New Mom
third party data, and retargeting to support the
creation of a rich user profile


Occupational Targeting

Targeted Reach
• Drive awareness or consideration for
specific occupational products and services

• Reach pre-qualified consumers based on
their occupation (e.g. IT Professionals, K-
12 teachers, C-level executives)

• Deliver a campaign at scale to a large
number of prospective customers

Rich User Profiles
• Tribal Fusion aggregates user behaviors
from partnerships with e-commerce sites,
search, and Tribal Fusion’s own channels
and campaigns to support the creation of a
rich user profiles Meghan the
IT Professional


Retargeting

Remarket to consumers based on ad
exposure, site visit, or other user action


Reaching the Right User with the Right Message


Tribal Fusion Full-Funnel Solutions

• High Impact Ads
• Tribal Fusion Mobile Awareness
• In-Banner Video
• Roadblocks
• Site Skins • Custom Channel
• Page Peels Interest • Custom Site List
• Site Specific • Contextual Targeting
• Full Engagement Video

Consideration
• User Retargeting
• Behavioral Targeting • B2B Targeting
• BT In-Market Shopper • BT In-Market Shopper
• Competitive Conquesting • BT Affinity
• Dynamic Ads Intent • BT Lifestyle & Life Stage
• BT Occupational

• Dynamic Ads Purchase
• Sequential Messaging
• Retargeting
• Mobile


Leaderboard: 728x 90
Sample: Air France – Geo-targeting China Cities

Leaderboard (728x90)

Placement is always displayed on the
first fold on the screen


Large Rectangle: 300 x 250
(Sample: Finnair)

Large Rectangle (300x250)

Placement is always displayed on
the first fold on the screen


Skyscraper: 160 x 600
(Sample: HONDA)

Skyscraper (160x600)


Tandem Ad: 728 x 90 plus 300 x 250
Sample: Alibaba

Tandem Ad (728x90) + (300x250)

Placements are synchronized to display
at the same time on a single page


Expandable Ad
(Sample: Samsung LED TV)

Expandable Ad

Mouse-over and auto
expands to maximum user
exposure

Demo link: http://creative.tribalfusion.com/creative/Samsung3DLED/14may2010/expandable.html

In-banner video
Sample: Toursim Malaysia

In Banner Video

Demo link: http://creative.tribalfusion.com/creative/malaysia/malaysia_video_300.html

Floating Ad
Sample: Wrestler Movie

Floating Ad

Unit glides across
page until closed,
ensuring full user
attention

Demo link: http://creative.tribalfusion.com/creative/Entertainment/movies/wrestling-DVD.html


Interstitials
Sample: Tourism Malaysia

Demo link:
http://creative.tribalfusion.com/creative/travel/airline/MalaysiaAirlines/ma_interstitial.html

Out of Banner
Sample: Dell

Out of Banner

Demo link: http://creative.tribalfusion.com/creative/dell/27-08-2010/dell_exp.html


Content Targeted Dynamic Ads

Dynamically change the content of your ad,
based on any variable you select

•User segment: Update messaging based on user
lifestyle, life stage, or affinity

•Competitive conquesting: Deliver product-
specific offers based on in-market interest
CPG
Advertisers

Dynamic Ads have performed 50% better
than static ads in past campaigns

Auto
Advertisers


Sequential Ads

Retarget to users based on engagement
while keeping the message fresh


Firefly Video: Combining the Best of TV and Online

Firefly Video™ Television Online Display Ads

Emotion & Impact

Scale

Targeting

Interactivity

Audience Data

info@tribalfusion-corp.com

Full Screen Engagement with Firefly Video

Leverage reach of most popular ad sizes and 100% user-opt-in for complete user engagement

a) Teaser banner appears w/ sound
off, inviting user to mouse over

b) On mouse over, 3 second
countdown begins. User has option
to click to start instantly

c) Video launches and takes over
entire page, providing 100% user
focus and attention


Leverage Standard IAB Units for Unprecedented Scale

728 x 90

300 x 250

1
6
0
x Click Me
6
0
0


Custom Creative Solutions: Firefly Video Unit
Firefly Video is an online video platform designed to augment and complement traditional television and online
pre-roll advertising. The Firefly Video platform delivers a compelling package to advertisers, combining the
emotion and impact of TV with the fine-grained targeting, rich audience insights, and social interactivity of online
display advertising. The platform enables advertisers to reach their most desirable prospects when they are online.

1 Firefly Video Components:
5
1. Firefly Video Unit - Custom Advertiser
Branded Creative
6 2. Primary Video - Primary Advertiser Video
2 4 Content
3. Video Panel Wall - up to 3 additional advertiser
related videos
4. Custom Interactive Units - Advertisers can
7 showcase additional info & capture data
5. Social Sharing - Create BRAND ADVOCATES -
User’s have the ability to share creative & take
campaign viral
3 6. Additional Tab - Additional Information on
product e.g. Feature, Spec, Images, 360 degree
view etc. can we included.
7. Survey - Help to take public overview about
Live Demo Links: product

Map Behavioral Form Tandem banner Authentication Offer
based targeting based based based based based


Interstitial Mobile Advertising

• Reach the attractive and fast-growing
iPhone audiences
• Deliver high impact: Full
screen/interstitial ad format
• Proven results for brand advertisers
driven by high engagement rates
• Ease of integration: Standard IAB
creative can be used and no special
Mobile-WAP landing site needed
• Standard reporting through Tribal
Fusion platform


How Tribal Fusion Mobile ads work?

1. User visit 2. Before Landing to 3. If user skips the ad
“techshout.com” the destination destination page
and click on any page user will will load.
link in that page. see ads with an
option to skip or
visit the site

4. If user click on visit 5. Advertiser Landing
, he/she will be page
redirected to
advertiser landing
page


Thank you

Learning From Your Audience

Transparency vs. Safety


Unique Three-tier Security System

 Site Acceptance

 Domain Verification

 Page Level Contextualization

Proactive Solution that blocks ads from appearing on inappropriate content.


Site Acceptance
Manual
Each site is Transparent Publisher Code
quality
hand-picked Site List of Conduct
checks

Content NAI and IASH
3rd Party Verification
Blocking compliant

Page Level Pre-approved
Premium Inventory
Contextualization Domains

Low Traffic Unprofessional Site Design
Malware Ads Scams
Click Fraud Questionable Ad Practices
Remnant Inventory

  

Domain Verification
Manual
quality
checks

Blocking compliant

Premium Inventory

http://www.dummies.com
http://www.fandango.com
http://www.imdb.com
http://www.ivillage.com
http://www.jdpower.com/telcom
http://www.metrolyrics.com
http://www.msnbc.com
http://www.picnik.com
http://www.rachelrayshow.com
http://www.reuters.com
http://www.rollingstone.com
http://www.techbargains.com
http://www.tvguide.com
http://www.usanetwork.com


http://www.womansday.com/
http://www.xe.com

Malware Ads Scams
Tag Hijacking Click Fraud


Real-Time Page Level Contextualization
Manual
quality
checks

Blocking compliant

Premium Inventory

Unsafe Topics
• Abortion  Sex

• Alcohol  Speech

 Drugs • Suicide

 Gambling • Tobacco

• Nudity  Violence


Real-Time Page Level Contextualization

Is the Page…

Unknown
• Page is downloaded
• Text is extracted
Safe Unsafe • Text is classified to multiple

×
Ad is Served No Ad is Served Contextual Topic Trees and Unsafe


Topic Tree
• If text matches Unsafe Topic Tree
• No Ad Is Served
• Brand Campaigns are not served
on unknown pages


Tribal Fusion Insights

 Data driven business, from the ground up

 Turning data into action

 Best in class contextualization

 Seamless integration with leading third party
data sources

 Direct connection to our targeting and
optimization platform

Tribal Fusion has best in class contextualization

Semantic Analysis Link Structure Determine Topic


Deep Dive Insights

• Easy to navigate, intuitive interface

• Quickly surface the user behaviors
that drive performance

• Reduce wastage by targeting the
right people with the right message

• Extend your audience by defining
your own look-alike model
A self-serve, web-based tool for
PepsiCo and agencies

Tagging for Insights DHL tag landing pages and conversion pages.
This gives you two snapshots without really
telling the story of the customer journey.

Or, they tag everywhere to cover their options.
However, without a clear sense of how to use
the data, this is not likely to bear fruit.

View Where We Pixel
Visit Creative
What we can tell you

•Did your ad get in front of the right people?
Consider •Did it happen often enough?
•Which media in my mix is responsible for
conversions?

Where We Pixel

Landing Pages
What we can tell you

•Define target audiences mid funnel.
Purchase •Validate your customer segmentation, or
create a new one.
•Develop a targeting approach to turn
prospects into customers

Post-Campaign Reporting

Comprehensive Picture
• A wide variety of reporting options so you
can quickly and easily see the metrics that
matter most to your campaign

Stored Reporting
• Campaign reporting is stored on the Tribal
Fusion ad server so advertisers can benefit
from insights gained from previous
campaigns

Campaign Insights
• Our account managers will work with you
to interpret campaign results and apply
your learnings to future campaigns

• Custom reporting is also available


What Others are Saying about Firefly Video...

“We are astonished to see the dynamic rich media,
online video ad units from Firefly Video™. The special
effect incorporated by designers is just amazing and “The campaign’s results
perfectly depicts the 3D effect showcased in the movie exceeded our expectations and
Resident Evil Afterlife. We are looking forward to create
with Firefly Video’s cost-per-
an impactful consumer experience in the digital space
that is both engaging and buzz worthy” engagement model, we were
able to reach our most valuable
- Carmen Phua, prospects with no media waste.”
Sony Pictures Entertainment, Malaysia
-Chris Falkiner,
-Manager Digital Solutions,
Starcom


Some names who have tasted success with Firefly Video...


We know your audience!


Thank you


Tribal fusion

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