Are you doing enough for your business online? Are you taking the necessary steps to be found? Why do some online businesses seem to just “pop up overnight” and become extremely successful, being found just about everywhere online? These businesses have only been around for a short period of time, they seem to be found everywhere online, but they do not offer better products or services than you do. These are some of the questions we will be addressing at our next Lunch. Learn. Lead. coming up on August 12th. Bill Hartzer, of Hartzer Consulting, LLC, will be leading our discussion. Hartzer Consulting is owned and operated by CEO Bill Hartzer, who has been practicing organic and natural search engine optimization since 1996.

1. Managing your Business Presence Online
Lunch. Learn. Lead
Standing Out: Managing your
Business Presence Online

2. Managing your Business Presence Online
About Me
• CEO, Hartzer Consulting
• Blog BillHartzer.com
• Founder, DFWSEM Association (2004)
• US Brand Ambassador, Majestic.com (link data)
• Brand Ambassador, OnCrawl.com (Website Crawler)
• Practicing Organic/Natural SEO since 1996
• Formerly Senior VP, Advice Interactive (Advice Local)
• Senior SEO Strategist, Globe Runner
• Director of SEO, Standing Dog

3. Managing your Business Presence Online
3 Parts to Managing Your Presence
• Get Listed
• Respond
• Promote

4. Managing your Business Presence Online
Get Listed
• Can people find you?
• Search by your business name

5. Managing your Business Presence Online
Set Up, Claim Your Business Listings
• Set up or add important listings:
Google, Bing, BBB, Facebook, Yelp
• Claim your listings or others will claim them
• Check for accuracy in all listing data:
Name, Address, Phone, Website, Social Media

6. Managing your Business Presence Online
Respond
• Reply to customers, potential customers
• Respond to all inquiries
• Answer the phone, reply to emails
• Make sure contact form works on website
• Respond to questions and answers
Google My Business, Facebook Page

7. Managing your Business Presence Online
Promote Your Business
• Are you a local or national business?
• Where are your customers located?
• Do you have a retail location?
Or is everything done online?
• Strategy depends on local versus national presence
Do customers search for “Tyler (keyword)” or “keyword” to find you?

8. Managing your Business Presence Online
Important for National Business,
Ecommerce
• Website Optimization (SEO) and Website Content
• Make Sure Website is Mobile Friendly
• Invest in SEO (Search Engine Optimization)
• BBB Listing – Part of Google’s E-A-T ranking algorithm
• Social Media Websites (Facebook, Twitter, YouTube)

9. Managing your Business Presence Online
Website Optimization (SEO) and Website Content
• SEO isn’t just about keywords on the page
• Search Engines use advanced algorithms
There over 1,000+ ranking factors now.
• Use your website to educate your customers
• How much content/pages do your competitors have?
• Use the site:domain.com search in Google
This shows how many pages a website has indexed.

10. Managing your Business Presence Online
Is Website Mobile Friendly & Secure?
• How does your site look on a phone?
Check both iPhone and Android phones
• Google Mobile Friendly Test
https://search.google.com/test/mobile-friendly
• All websites need to be secure, use HTTPs
Your website’s URL should start with HTTPs
• HTTPs is a search engine ranking factor

11. Managing your Business Presence Online
Invest in SEO (Search Engine
Optimization)
• Not just about adding keywords to a web page
• Proper SEO takes time, effort, and resources
• Keyword Research
Research topics, questions, content your visitors want
• Search engine friendly websites, on-page optimization
• Off-page optimization and links from other websites

12. Managing your Business Presence Online
BBB Listing is Key
• Part of Google’s E-A-T
search engine ranking algorithm
• Experience
• Authority
• Trust
• Without E-A-T it’s more difficult to rank well in the search engine
results pages.

13. Managing your Business Presence Online
Social Media Websites
• Facebook Page
Connect directly with customers.
Target customers locally thru ads.
• Instagram
Encourage photos of your business.
Target customers locally thru ads.
• YouTube Channel
Verify your channel for extra trust.
• Twitter

14. Managing your Business Presence Online
Important for Local Business
• Website and Optimization of Website
• Links from other local area websites, industry sites
• BBB Listing - Part of Google's E-A-T algorithm
• Local Citations
• Google My Business listing
• Yelp, Industry Sites, Social Media Websites

15. Managing your Business Presence Online
Google My Business Listing
• Take and post photos regularly
More photos equals more visits
• Make GMB posts regularly
Add special offers & discounts
• Respond to all reviews
Use your keywords in review responses
Answer questions
• Consider Google Ads

16. Managing your Business Presence Online
Yelp
• Accurate information in the listing
• Post photos regularly
• Respond to reviews
• Yelp tends to rank well in Google

17. Managing your Business Presence Online
Industry Websites
• Be sure you’re listed on industry sites
Trade associations, member directories
• Home Services Directories
Home Advisor, Thumbtack, etc.
• Barnacle SEO
Get listed on the sites that rank for your keywords

18. Managing your Business Presence Online
SEO (Search Engine Optimization
• Verify website in Google Search Console
Find info about your site, traffic & rankings
• Audit your website – find, fix technical issues
• Is Website Mobile Friendly & Secure?
It works on a phone, uses HTTPs
• Website loads quickly – Page Load Speed Test
What is your website score? Faster website = more visitors
https://developers.google.com/speed/pagespeed/insights/

19. Managing your Business Presence Online
PPC & Paid Search
• Google Ads
Local Ad Extensions, Call Tracking
• Google Local Ads
Ads in Google Maps, promoted pins on maps
• Facebook & Instagram Advertising
Lookalike Audiences & Local Targeting
• Remarketing/Retargeting
Special offers to people who visited your site

20. Managing your Business Presence Online
Managing Your Online Business
Presence
• Get Listed
• Respond
• Promote

21. Contact
Bill Hartzer
Hartzer Consulting
Email: Bill@BillHartzer.com
Phone: (214) 236-4378
Web: https://www.hartzer.com
Twitter: @bhartzer
Facebook: http://www.facebook.com/bhartzer
Managing your Business Presence Online
@bhartzer