1. PRESENTED BY: PRIYA BHATIA

2. Marketing is an organizational function
and a set of processes for creating,
communicating and delivering value to
customers and for managing customer
relationships in ways that benefit the
organization and its stakeholders.

3.  Digital marketing is the promotion of
products or brands via one or more forms of
electronic media.
 It is marketing that makes use of electronic
devices such as personal
computers, smartphones, cellphones, tablet
and game consoles to engage with
stakeholders.

4.  Global Reach
 Cost Effective
 Measurable Results
 Personalization
 Openness
 Improved Conversion Rates

5.  Setting A Goal
 Creating A Market Funnel
Race-Framework
Developing A Call To Action(CTA)
 Creating A Effective Lead Magnet
 Driving Traffic

7. An effective website is essentially about the
convergence of two things: the business goals and
the needs of the target market.
THE STAGES IN WEBSITE DESIGN PROCESS:
 Planning
 Design
 Development
 Testing
 Deployment

8. Social media marketing is the process of gaining website
traffic or attention through social media sites.
 Using FACEBOOK
 Using TWITTER
 Using LINKEDIN

9. A type of direct digital marketing that uses electronic mail as
the marketing communication delivery method.
 Transactional email
 Direct email

10. Mobile marketing is marketing on or with a mobile device,
such as a smart phone. Mobile marketing can provide
customers with time and location sensitive, personalized
information that promotes goods, services and ideas.
 SMS MARKETING
 PUSH NOTIFICATION
 APP-BASED MARKETING
 IN GAME MOBILE MARKETING
EXAMPLE: IBM SEER APP

11.  Amazon
 Flipkart
 Snapdeal
 Paytm
 EBay. in
 Jabong.com
 Myntra
 Shopclues
 Pepperfry
 Homeshop18

12.  The consumer is unable to physically feel or try on the product
 Marketer will not be able to use the personal touch factorhuman
factor
 Technology
 Low connection speed
 Complication