Types of communication

1. TYPES OF COMMUNICATIO
N

2. DEFINATION OF COMMUNI
CATION
 Communication can be defined as the excha
nge of ideas , information and knowledge betw
een sender and receiver through an accepted
code of symbols.

3. TYPES OF COMMUNIC
ATION
 DOWNWARD COMMUNICATION
 UPWARD COMMUNICATION
 HORIZONTAL COMMUNICATION
 DIAGONAL COMMUNICATION
 VERTICAL COMMUNICATION

4. DOWNWARD COMMUNI
CATION
As the main function of downward communication is pro
viding direction and control, it refers to communication f
rom the higher–level in manegerial hierarchy to the low
er ones.
 Downward communication increases staff awareness
and makes it implementions easy of new policies, guidel
ines, decisions and evaluation and appraisal of performa
nce of emplyes.

5. UPWARD
COMMUNICATION
 upward communication is just the rivers of downwar
d communication. It flows uward. There are two types o
f behavication
 Feedback of information which subordinates convey
to top executive in response to the latter’s original co
mmunication.
 Voluntary communication from the subordinates to c
onvey their compplaints, grievances, suggestions and o
pinions.

6. HORIZONTAL COMMUN
ICATION
 the main objective of horizontal communicati
on is developing teamwork and promoting gro
up coordination within an organisation
 it takes place between professional pate gro
ups of people working on the same level

7. DIAGONAL
COMMUNICATION
 diagonal communication is the result of mod
ern changes in information technology and ma
nagement and is outcome of the growing realis
ation of fraternity and equality in corporate sec
tor.
 As diagonal communication occurs between
people who do not have followed regid norms
of communication protocol, it flows in all direct
ion.

8. VERTICAL
COMMUNICATION
 the upward and downward flow of informati
on along the formal lines of authority in organi
sation structure is called vertical communicatio
n.
 it is very useful as it provides proper channel
to the management to transmit ideas, directive
s, instructions and command to the Employees
down the lower order and also enables employ
ees working at lower level to communicate thei
r responses, reports, suggestions, complaints, e
tc.