Some latest Twitter contests by brands from various industry. Compilation of the contest summary with best practices that can help achieve maximum engagement.

1. 10 Twitter Brand Contests

2.  Brand: Zomato
 Best Practice:
 Clear Messaging
 Hashtag that clicks ideas relevant for the brand
 Tagging friends increase reach and boost engagement

3.  Brand: Peter England
 Best Practice:
 Selection of highly discussed topic, Football
 Simple and self explanatory Hashtag
 Rules demand continuous tweeting to hold the position hence more engagement

4.  Brand: Micromax Mobile
 Best Practice:
 Contest run simultaneously with offline launch
 Simple requirement – Guessing the price
 Scope of Improvement:
 Hashtags in the creative are in uppercase making it difficult to read
 Hashtags in contest and winner announcement creative differs

5.  Brand: Flipkart
 Best Practice:
 Tempting gratification
 Contest aiming at raising awareness
 Scope of Improvement:
 Too many actions involved for participating Follow, Retweet and Correct answers to 5
questions
 Link embedded in tweet takes user to different page resulting into break in user
journey

6.  Brand: SnapDeal
 Best Practice:
 Leveraging Selfie trend
 Uniform contest across platforms
 Scope of Improvement:
 Gratification not clearly mentioned
 Start and end date of not shared

7.  Brand: Oriflame India
 Best Practice:
 New concept of recognizing day to day life people as teachers
 Well crafted Hashtag
 Scope of Improvement:
 Sequence of contest rules not aligned
 Picture of hamper would have generated interest

8.  Brand: London Dairy
 Best Practice:
 Rules mentioned are short and crisp
 Hashtag provokes user to tweet wide range of ideas
 Creative used in the contest beautifully explains an example expected
 Promotes other owned platforms subtly to the audience

9.  Brand: Mcdonald's India
 Best Practice:
 Right to taste contest is relevant in the period
with election buzz
 Enticing gratification for winners
 Brand: Kissan
 Best Practice:
 Short and simple contest
 Scope of Improvement:
 Setting minimum number of
tweets required to win should
be eliminated

10. Do's and don'ts
• Keep contest as simple as
possible
• Hashtag visibility and
simplicity both are equally
important
• Time and topic for contest
should go hand in hand
• Try to keep interesting prizes to
match the current trend
• Engage with participants to
make them feel important
• Boost engagement with
promoted tweets and
influencer outreach programs
• Too many steps might result in
drop outs
• Complicated rules reduce
interest
• Incomplete information results
in confusion
• Too long Hashtag narrows
down scope for ideas to tweet
• Delay in announcing winners
and delivering prizes impacts
negatively

11. Thank You
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