Bp403 driving business opportunity with patterns - 140120 v5-full
Webcast Marketing ROI
1. Seeking ROI : 120% Return on My Investment Webcasting Fuels Your 2009 Marketing Strategy
2. Today’s Panel Brian Denker Director, Marketing/Operations Frost & Sullivan Shaun McIver President & CEO Streamlogics, Inc. Bob Felsenthal Vice President / Publisher BtoB Magazine / Media Business Donal Byrne Manager, Loyalty & Retention Research in Motion (Blackberry)
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6. What’s so hot about Web casting? THE OBVIOUS Individuals instinctively tend to retain information: 10% of what they read 50% of what they see or hear THE PROVEN – Web casts equate to immediate access to information in the “Now” 60% Technical Product Info 70% Topics of Interest 50% Education / Learn More If customers can see, hear, and feel the difference between you and your competitors… then maybe they will start to think differently about you.
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10. Multipurpose / Multi-channels Product Launches Lead Generation New Channel for Content Delivery Brand Awareness / Visibility Training Internal / External Business Development Opportunity / ROI
11. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
12. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
13. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
14. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
15. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
16. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
17. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
18. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
22. Today’s Panel Brian Denker Director, Marketing/Operations Frost & Sullivan Shaun McIver President & CEO Streamlogics, Inc. Bob Felsenthal Vice President / Publisher BtoB Magazine / Media Business Donal Byrne Manager, Loyalty & Retention Research in Motion (Blackberry)
SLIDE 3 First is Mark Frei. Mark is the Senior Vice President of Sales for West Corporation, responsible for new business strategy and service development for West's Customer Management Group. Over the past five years Mark has focused on the development of West at Home and has helped grow the program to over 14,000 active home agents. Mark has clearly become a recognized expert in this space. Next up is Michael DeSalles. Michael is a Strategic Analyst with Frost and Sullivan. His focus is on monitoring and analyzing emerging trends, technologies and market dynamics in the Contact Center industry, and since joining Frost & Sullivan in 2005, Michael has authored several research studies, whitepapers, case studies, and end-user surveys on various Contact Center topics. Before we begin sharing important takeaways, Michael will take us through a brief discussion of current trends in the contact center market affecting the use and deployment of home agents. Finally, we’re delighted to have as our 3rd panelist, Ashwin Iyer. Ashwin is the Program Director for Frost & Sullivan's Contact Center practice, where he is responsible for the overall direction of the company's research and advisory services covering contact center infrastructure, applications and services, including inbound contact routing, IVR and speech applications, outbound dialing, quality monitoring, workforce management, analytics, customer service applications, hosted and managed services, contact center outsourcing, and related areas.
SLIDE 4 During today’s presentation we will be posting live polling questions to gauge your reactions to what we have to say. When you see a polling question, simply use your mouse to click on the answer that best suites your opinion. At the end of the broadcast, we will take a look at the polling results. We will also save some time at the end of the presentation, to conduct a live question and answer session with our panel. Remember that you can submit questions to the presentation team, at any time during this event, by using the message panel on the lower portion of your eBroadcast screen. So be sure to use the interface on your screen to type questions as they come up and we will answer as many of them as possible in the time we have during the broadcast. As a Bonus and to show our appreciation for joining us on this eBroadcast, all participants will be entered into a give-away for a 16gb Apple iTouch. Finally, all registrants will be eligible to receive a $495 credit voucher* toward any one of Frost & Sullivan’s upcoming Executive MindXchange events.
