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Webcasting and Marketing ROI
1. Seeking ROI : 120% Return on My Investment Webcasting Fuels Your 2009 Marketing Strategy
2. Today’s Panel Brian Denker Director, Marketing/Operations Frost & Sullivan Shaun McIver President & CEO Streamlogics, Inc. Bob Felsenthal Vice President / Publisher BtoB Magazine / Media Business Donal Byrne Manager, Loyalty & Retention Research in Motion (Blackberry)
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6. What’s so hot about Web casting? THE OBVIOUS Individuals instinctively tend to retain information: 10% of what they read 50% of what they see or hear THE PROVEN – Web casts equate to immediate access to information in the “Now” 60% Technical Product Info 70% Topics of Interest 50% Education / Learn More If customers can see, hear, and feel the difference between you and your competitors… then maybe they will start to think differently about you.
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10. Multipurpose / Multi-channels Product Launches Lead Generation New Channel for Content Delivery Brand Awareness / Visibility Training Internal / External Business Development Opportunity / ROI
11. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
12. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
13. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
14. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
15. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
16. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
17. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
18. Steps to Implementing Successful Web cast Campaigns Campaign Planning Content Development & Delivery Audience Recruitment Audience/User Experience Analytics / Reporting Database Management What’s Next??
22. Today’s Panel Brian Denker Director, Marketing/Operations Frost & Sullivan Shaun McIver President & CEO Streamlogics, Inc. Bob Felsenthal Vice President / Publisher BtoB Magazine / Media Business Donal Byrne Manager, Loyalty & Retention Research in Motion (Blackberry)
