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A project report on Jio
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INDEX
PAGE
PARTICULARS NO:
CHAPTER 1 INTRODUCTION 1-5
1.1 Industry Profile 3-7
1.2 Organization Profile 9
1.3 Reliance Jio – Product Life Cycle 14
1.3 Introduction to the problem 19-22
CHAPTER 2 Literature Review 17
CHAPTER 3 RESEARCH METHODOLOGY 23
CHAPTER 3 ANALYSIS & INTERPRETATION 26
CHAPTER 4 LIMITATIONS, FINDINGS & CONCLUSION 60-63
4.1 Findings 41
4.3 Conclusion 42
BIBLIOGRAPHY 43
ANNEXURE
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INTRODUCTION OF TOPIC
After the globalization of India economy in 1991 the telecommunication sector remained one of the
most happening sectors in India. The recent years witnesses rapid and dramatic changes in the field
of telecommunications. In the last few years more and more companies both foreign, domestic, come
into cellular service, service market and offers large number of services to the people.
A consumer may be referred to anyone engaged in evaluating, acquiring, using or disposing of
services which he expects will satisfy his wants. If any producer makes out the marketing programmer
ignoring the consumer preferences, he cannot possibly achieve his ultimate objectives. A
manufacturer must plan his production and distribution to suit the consumer’s convenience rather than
his own. Therefore a marketer must know more and more about the consumers, so that the products
can be produced in such a fashion to give satisfaction to them.
In the year of 1989, the number of cell phone users in India was zero. In the year 1999, the number of
cell phone users has gone up by 13 lakh. In the year 2000, the number of cell phone users has risenby
one million. Indian telecom sector added a staggering 227.27millionwireless mobile users in the 12
months between March 2010 and March2011, while the overall tele density has increasedto 81.82%
as of 30 November
2015, and the total numbers of telephone phone users (mobile & landline) have reached 1009.46
million as of May, 2015. Now currently telephone subscriber (mobile & landline) is 1058.01
million (May 2016).
The company is reconfiguring to meet the growing demand for mobile services. It will differentiate
our mobile services from our competitors through ongoing investment in technology, distribution and
customer services, providing both a great customer experience and competitive value.
The company has updated itsretail footprint to a new RelianceJIO concept delivering a differentiated
customer experience. A core part of our promise to customers is to ensure that their technical experts
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in store transfer all their personal data to their new LYF phone allowing them to walk out of the store
with their phone fully functional. Extensive trials of the new concept store across all markets have
shown significant increases in both sales and customer satisfaction. The new concept will be rolled
out globally over the next upcoming years.
INDUSTRY PROFILE
India has a fast-growing mobile services market with excellent potential for the future. With almost five
million subscribers amassed in less than two years of operation, India's growth tempo has far exceeded that of
numerous other markets, such as China and Thailand, which have taken more than five years to reach the
figures India currently holds. The number of mobile phone subscribers in the country would exceed 50 million
by 2010 and cross 300 million by 2016, according to Cellular Operators Association of India (COAI).
According to recent strategic research by Frost & Sullivan, Indian Cellular Services Market, such growth rates
can be greatly attributed to the drastically falling price of mobile handsets, with price playing a fundamental
role in Indian subscriber requirements. Subscribers in certain regions can acquire the handset at almost no
cost, thanks to the mass-market stage these technologies have reached internationally. The Indian consumer
can buy a handset for $150 or less. This should lead to increased subscribership. This market is growing at an
extremely fast pace and so is the competition between the mobile service providers.
With the presence of a number of mobile telephony services providers including market leaders like Airtel,
Reliance, Idea Cellular, BSNL etc. who are providing either of the two network technologies such as Global
System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). In cellular service
there are two main competing network technologies: Global System for Mobile Communications (GSM) and
Code Division Multiple Access (CDMA). Understanding the difference between GSM and CDMA will allow
the user to choose the preferable network technology for his needs.
Global System for Mobile Communication (GSM) is a new digital technology developed by the European
community to create a common mobile standard around the world. It helps you achieve higher sell capacity
and better speech quality and one can enjoy crystal clear reception on ones mobile phone. It automatically
solves the problem of eavesdropping on ones calls.
Before analyzing the telecom licensing framework in India, it is imperative that one must examine what is a
license. License issued by the government is an authority, given to a person upon certain conditions to do
something which would have been illegal or wrongful otherwise. For example, a driver’s license issued by the
government, gives the authority to a person to drive a motor vehicle. There are three main types of license fee
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which the government charges: (I) initial license fee, which generally is non-refundable, (ii) annual license
fee, and (iii) additional fee for allocation of spectrum.
Licensing framework has been an integral part of India’s telecommunication law. Under the Indian Telegraph
Act, 1885, section 4 gives power to the government to grant license to any person to establish, maintain or use
a telegraph.
Code Division Multiple Access (CDMA) describes a communication channel access principle that employs
spread spectrum technology and a special coding scheme (where each transmitter is assigned a code). It is a
spread spectrum signaling, since the modulated coded signal has a much higher bandwidth than the data being
communicated. CDMA is the current name for mobile technology and is characterized by high capacity and
small cell radius. It has been used in many communication and navigation systems, including the Global
Positioning System and the omnitracs satellite system for transportation logistics.
Indian mobile telephony market is increasing day by day and there is more to happen with technological up
gradations occurring nearly every day and the ever-increasing demand for easier and faster connectivity, the
mobile telephony market is expected to race ahead.
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NATIONAL TELECOM POLICY 1994 (NTP 1994)
The National Telecom Policy was announced in 1994 which aimed at improving India's competitiveness in
the global market and provides a base for a rapid growth in exports. This policy eventually facilitated the
emergence of Internet services in India on the back of established basic telephony communication network.
This policy also paved way for the entry of the private sector in telephone services. The main objectives of
the policy were:
To ensure telecommunication is within the reach of all, that is, to ensure availability of telephone on
demand as early as possible
To achieve universal service covering all villages, that is, enable all people to access certain basic
telecom services at affordable and reasonable prices
To ensure world-class telecom services. Remove consumer complaints, resolve disputes and encourage
public interface and provide a wide permissible range of services to meet the demand at reasonable
prices
To ensure that India emerges as a major manufacturing base and major exporter of telecom equipment
To protect the defense and security interests of the nation.
The policy also announced a series of specific targets to be achieved by 1997 and further recognized that
to achieve these targets the private sector association and investment would be required to bridge the
resource gap.
Thus, to meet the telecom needs of the nation and to achieve international comparable standards, the sector
for manufacture of telecom equipment had been progressively relicensed and the sub-sector for value-
added services was opened up to private investment (July 1992) for electronic mail, voice mail, data
services, audio text services, video text services, video conferencing, radio paging and cellular mobile
telephone. The private sector participation in the sector was carried out in a phased manner. Initially the
private sector was allowed in the value added services, and thereafter, it was allowed in the fixed telephone
services. Subsequently, VSAT services were liberalized for private sector participation to provide data
services to closed user groups.
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Establishment of TRAI
The entry of private players necessitated independent regulation in the sector; therefore, the TRAI was
established in 1997 to regulate telecom services, for fixation/revision of tariffs, and also to fulfill the
commitments made when India joined the World Trade Organization (WTO) in 1995. The establishment of
TRAI was a positive step as it separated the regulatory function from policy-making and operation, which
continued to be under the purview of the DoT2. The functions allotted to the TRAI included: a. To recommend
the need and timing for introduction of new service provider b. To protect the interest of customers of telecom
services c. To settle disputes between service providers d. To recommend the terms and conditions of license
to a service provider e. To render advice to the Central government on matters relating to the development of
telecommunication technology and any other matter applicable to the telecommunication industry in general.
NEW TELECOM POLICY 1999 (NTP 1999)
In recognition of the fact that the entry of the private sector, which was envisaged during NTP-94, was not
satisfactory and in response to the concerns of the private operators and investors about the viability of their
business due to non realization of targeted revenues the government decided to come up with a new telecom
policy. The most important milestone and instrument of telecom reforms in India is the New Telecom Policy
1999 (NTP 99). The New Telecom Policy, 1999 (NTP-99) was approved on 26th March 1999, to become
effective from 1st April 1999.Moreover, convergence of both markets and technologies required realignment
of the industry. To achieve India’s vision of becoming an IT superpower along with developing a world class
telecom infrastructure in the country, there was a need to develop a new telecom policy framework.
Accordingly, the NTP 1999 was framed with the following objectives and targets:
Availability of affordable and effective communication for citizens was at the core of the vision and
goal of the new telecom policy
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Provide a balance between provision of universal service to all uncovered areas, including rural areas,
and the provision of high-level services capable of meeting the needs of the economy
Encourage development of telecommunication facilities in remote, hilly and tribal areas of the nation
To facilitate India’s journey to becoming an IT superpower by creating a modern and efficient
telecommunication infrastructure taking into account the convergence of IT, media, telecom and
consumer electronics
Convert PCOs, wherever justified, into public telephone information centers having multimedia
capability such as ISDN services, remote database access, government and community information
systems etc.
To bring about a competitive environment in both urban and rural areas by providing equal
opportunities and level playing field for all players
Providing a thrust to build world-class manufacturing capabilities and also strengthen research and
development efforts in the country
Achieve efficiency and transparency in spectrum management
Protect the defense and security interests of the country
Enable Indian telecom companies to become global players.
In line with the above objectives, some of the specific targets of the NTP 1999 were:
Make available, telephone on demand by 2002 and achieve a tele density of 7% by 2005 and 15% by
2010
Encourage development of telecom in rural areas by developing a suitable tariff structure so that it
becomes more affordable and by also making rural communication mandatory for all fixed service
players and thus
o Achieve a rural tele density of 4% by 2010 and provide reliable transmission media in all rural
areas.
Players in the market
BSNL is the market leader with a 67.7 per cent share followed by MTNL with 11.5 per cent market
share. Next is Bharti Airtel at 10.9% followed by Tata and Reliance at 5% and 4.1% respectively.
BSNL as a company is growing and showed annual revenues of approximately $4.5 billion as of 2014.
BSNL is serving more than 125 million customers across the country and is catalyst in checking the
price point for telecom services.
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Also, with the government intensifying its rural focus, only BSNL can turn into reality the next wave
of rural telecom penetration.
BSNL is a 100% Central Government entity and employees with BSNL are entitled to get salaries and
perks as decided by Government of India and not by BSNL
However both, MTNL and BSNL are plagued by declining revenues coupled with high costs. BSNL
has massive infrastructure, manpower, systems, and 80 per cent of landlines and 90 per cent of
broadband connections in India are operated by it.
“Vodafone is investing nearly US$ 3 billion over the next two years in India in expanding its network
infrastructure and distribution channel in the country,” as per Vittorio Colao, CEO, Vodafone Plc.
BlackBerry plans to set up enterprise solutions centres to educate corporate customers about various
BlackBerry Enterprise Service (BES) 10 solutions. "India is one of the fastest growing markets in
terms of smartphone and mobile data adoption,” said according to Sunil Lalvani, Managing Director
(MD), BlackBerry India.
Tata Teleservices plans to set up nearly 4,000 wi-fi hotspots in nine cities across the country in the
next two years.
Bharti Airtel will buy Telenor's India operations in seven circles to receive 43.5 megahertz (MHz)
spectrum in the 1800 MHz band
Chinese smartphone manufacturers, Oppo and Vivo, have both planned to invest in setting up large
scale manufacturing capacity in the state of Uttar Pradesh in India, with an aggregate investment size
of Rs 4,000 crore (US$ 600 million).
Booming sectors
The tide has turned for the telecom sector in India, as growth and profitability has accelerated in recent
times. Tower companies are reaping benefits of a turnaround in the sector as operators have started
investing in networks to boost data penetration.
However it is in the country’s booming mobile segment in which the major battles are being fought.
Three major private players – Bharti airtel, Reliance and Vodafone - with a formidable 54% share of
the market between them, lead a large field of mobile operators. State-owned enterprises –BSNL and
MTNL – have also been making their presence felt with a combined market share of 12%.
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ORGANIZATIONAL PROFILE
RELIANCE JIO
Formely Infotel Broadband
Called Services(2009-13)
∑ Reliance Jio
Infocomm Limited
(2013-15)
Type Subsidiary
Industry Telecommunications
Headquart
ers Navi Mumbai,
Maharashtra, India
Key People Sanjay Mashruwala(Managing
Director)
Jyotindra Thacker (Head of IT)
Akash Ambani (Chief of
Strategy)
Products Jio Apps
MyJio, JioChat, JioPlay,
JioBeats, JioMoney, JioDrive,
JioOnDemand, JioSecurity,
JioJoin, JioMags,
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JioXpressNews, Jionet WiFi
Parent Reliance Industries
Subsidiarie
s LYF
Website www.jio.com
Jio also known as Reliance Jio and officially as Reliance Jio Infocomm Limited (RJIL),is an upcoming
provider of mobile telephony, broadband services, and digital services in India. Reliance Jio Infocomm
Limited (RJIL), a subsidiary of Reliance Industries Limited (RIL), India’s largest private sector company, is
the first telecom operator to hold pan India Unified License. Formerly known as Infotel Broadband Services
Limited (IBSL), Jio will provide 4G services on a pan-India level using LTE technology. The telecom leg of
Reliance Industries Limited, it was incorporated in 2007 and is based in Mumbai, India. It is headquartered in
Navi Mumbai.
RJIL is setting up a pan India telecom network to provide to the highly underserviced India market, reliable
(4th generation) high speed internet connectivity, rich communication services and various digital services on
pan India basis in key domains such as education, healthcare, security, financial services, government citizen
interfaces and entertainment. RJIL aims to provide anytime, anywhere access to innovative and empowering
digital content, applications and services, thereby propelling India into global leadership in digital economy.
RJIL is also deploying an enhanced packet core network to create futuristic high capacity infrastructure to
handle huge demand for data and voice. In addition to high speed data, the 4G network will provide voice
services from / to non-RJIL network.
RJIL holds spectrum in 1800 MHz (across 14 circles) and 2300 MHz (across 22 circles) capable of offering
fourth generation (4G) wireless services. RJIL plans to provide seamless 4G services using FDD-LTE on 1800
MHz and TDD-LTE on 2300 MHz through an integrated ecosystem.
Website www.jio.com
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Reliance Jio is part of the “Bay Of Bengal Gateway” Cable System, planned to provide connectivity between
South East Asia, South Asia and the Middle East, and also to Europe, Africa and to the Far East Asia through
interconnections with other existing and newly built cable systems landing in India, the Middle East and Far
East Asia.
RJIL’s subsidiary has been awarded with a Facility Based Operator License (“FBO License”) in Singapore
which will allow it to buy, operate and sell undersea and/or terrestrial fibre connectivity, setup its internet
point of presence, offer internet transit and peering services as well as data and voice roaming services in
Singapore.
R-Jio is also in the process of installing hundreds of monopoles, unlike the regular rooftopmounted telecom
towers typically used by telcos, said the company executive quoted above. Monopoles, or ground-based masts
(GBMs), are expected to double up as street lights and surveillance systems, and provide real-time monitoring
of traffic and advertising opportunities.
The company, which plans to be rolled out commercial telecom service operations from January, is currently
in the testing phase for most of its offerings including 4G services, a host of mobile phone applications and
delivery of television content over its fibre optic network.
R-Jio, meanwhile, faces its share of challenges in terms of return on investment and capturing market share.
The company, according to industry analysts, is expected to spend $8-9 billion for the 4G roll-out. The
company will battle for subscribers with leading telcos such as Bharti Airtel Ltd, Vodafone India Pvt Ltd and
Idea Cellular Ltd.
The Dominant Players
Bharti Airtel --- 23% Market Share
Vodafone India --- 18% Market Share
Idea Cellular --- 15% Market Share
Reliance Communications --- 12% Market Share
BSNL --- 10% Market Share
Aircel --- 8% Market Share
TATA Infocomm --- 7% Market Share ÿ Others --- 7% Market Share
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Reliance Industries Chairman Mukesh Ambani committed an investment of Rs. 2,50,000 crores on "Digital
India" and said he expected the group's initiatives under it will create over 5,00,000 direct and indirect jobs.
"Digital India as company has seen empowers them to fulfil their aspirations. Reliance JIO has invested over
Rs. 2,50,000 crores across the Digital India pillars," Ambani said, adding: "I estimate Reliance's 'Digital India'
investments will create employment for over 5,00,000 people. " Ambani said the launch of Digital India
initiative was a momentous occasion in an information age where digitization was changing the way one lives,
learns, works and plays. It can transform the lives of 1.2 billion Indians using the power of digital technology.
And as well as "So 80 percent of the 1.3 billion Indians will have high-speed, mobile Internet. And by 2017,
company would cover 90 percent. And by 2018, all of India would be covered by this digital infrastructure,"
Also Reliance Communications Ltd, India’s fourth largest mobile services provider, has agreed to acquire
Sistema Shyam TeleServices Ltd (SSTL), the local unit of Russian company Sistema JSFC, in a deal valued
at Rs 4,500 crore (US$ 675 million), which includes payments to the government for spectrum allotted to
Sistema.
HISTORY
In June 2010, Reliance Industries (RIL) bought a 96% stake in Infotel Broadband Services Limited (IBSL)
for Rs 4,800cr. Although unlisted, IBBL was the only firm to win broadband spectrum in all 22 zones in India
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in the 4G auction that took place earlier that year later continuing as RIL's telecom subsidiary, Infotel
Broadband Services Limited was renamed as Reliance Jio Infocomm Limited (RJIL) in January 2013.
Acquisition & Subsidiaries:
Acquired Infotel Broadband Services Limited in 2010.
Technology - Rancore Technologies ¸
ILD & NLD - Infotel Telecom.
Technology:
Reliance Jio Infocomm is currently laying OFC across the country to offer Fiber to the home/premises
(FTTH). This fiber backbone will also help them to carry huge amount of data originated from their
4G network as well as public Wi-Fi network.
Reliance Jio is deploying LTE-TDD technology for 2.3 GHz spectrum band, acquired in 2010. ¸
Reliance Jio will deploy LTE-FDD for 1.8 GHz spectrum, which will ultimately paved to roll out of
LTE-A network aggregation of both technology and both spectrum band. ¸
At present in different cities of India Reliance Jio offers Wi-Fi services. Most of these cities are in
Gujarat, where Reliance Industries also have one of the largest petro-refinery.
Once commercially launched, Jio users can have access to Reliance Communications’ 2G & 3G
network.
Beta Launch
The 4G services were launched internally to Jio's partners, its staff and their families on 27 December 2015.
Bollywood actor Shah Rukh Khan, who is also the brand ambassador of Jio, kickstarted the launch event
which took place in Reliance Corporate Park in Navi Mumbai, along with celebrities like musician A R
Rahman, actors Ranbir Kapoor and Javed Jaffrey, and filmmaker Rajkumar Hirani.The closed event was
witnessed by more than 35000 RIL employees some of whom were virtually connected from around 1000
locations including Dallas in the US.
PRODUCT & SERVICES
RELIANCE JIO 4G BROADBAND
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The company has launched its 4G broadband services throughout India in the first quarter of 2016 financial
year. It was slated to release in December 2015 after some reports said that the company was waiting to receive
final permits from the government. Mukesh Ambani, owner of Reliance Industries Limited (RIL) whose
Reliance Jio is the telecom subsidiary, had unveiled details of Jio's fourth-generation (4G) services on 12 June
2015 at RIL's 41st annual general meeting. It will offer data and voice services with peripheral services like
instant messaging, live TV, movies on demand, news, streaming music, and a digital payments platform. The
company has a network of more than 250,000 km of fiber optic cables in the country, over which it will be
partnering with local cable operators to get broader connectivity for its broadband services. With its multi-
service operator (MSO) licence, Jio will also serve as a TV channel distributor and will offer television-on-
demand on its network.
Pan-India Spectrum
Jio owns spectrum in 800 MHz and 1,800 MHz bands in 10 and 6 circles, respectively, of the total 22 circles
in the country, and also owns pan-India licensed 2,300 MHz spectrum. The spectrum is valid till 2035 ahead
of its digital services launch, Mukesh Ambani-led Reliance Jio entered into a spectrum sharing deal with
younger brother Anil Ambanibacked Reliance Communications. The sharing deal is for 800 MHz band across
seven circles other than the 10 circles for which Jio already owns.
Tariffs:
For first time in India, a network service provider is going to be charging only for Data where all Voice Calls
are Free. The Voice calls would take place over Voice over LTE (Voice Over Long Term Evolution).
Reliance Jio’s vision for India is that broadband and digital services will no longer be a luxury item, rather
convert it into a basic necessity that can be consumed in abundance by consumers and small businesses. The
initiatives are truly aligned with the Government of India's ‘Digital India’ vision for our nation.
Digital Healthcare
Affordable Devices
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Jio Drive
Digital Education
Digital Currency
Digital Entertainment and social connectivity
LYF SMARTPHONES
In June 2015, Jio tied up with domestic handset maker Intex to supply 4G handsets enabled with voice over
LTE (VoLTE) feature. Through this, it plans to offer 4G voice calling besides rolling out high-speed Internet
services using a fiber network, in addition to the 4G wireless network.[ However, in October 2015, Jio
announced that it would be launching its own mobile handset brand named LYF.
On 25 January 2016, the company launched its LYF smartphone series starting with Water 1, through its chain
of electronic retail outlets, Reliance Retail. Three more handset models have been released so far, namely
Water series, Earth series, and Flame series
Jionet WiFi
Prior to its pan-India launch of 4G data and telephony services, Jio has started providing free Wi-Fi hotspot
services in cities throughout India including Ahmedabad and Surat in Gujarat, Indore, Jabalpur, Dewas and
Ujjain in Madhya Pradesh, select locations of Mumbai in Maharashtra, Kolkata in West Bengal, Lucknow in
Uttar Pradesh, Bhubaneswar in Odisha, Mussoorie in Uttarakhand, Collectorate's Office in Meerut, and at MG
Road in Vijayawada among others. In March 2016, Jio started providing free Wi-Fi internet to spectators at
six cricket stadiums hosting the 2016 ICC World Twenty20 matches. Jionet was made available in Wankhede
Stadium (Mumbai), Punjab Cricket Association IS Bindra Stadium (Mohali), Himachal Pradesh Cricket
Association Stadium (Dharamshala), Chinnaswamy Stadium (Bengaluru), Feroz Shah Kotla (Delhi), and Eden
Gardens (Kolkata) in India.
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Jio apps
Jio Money, an e-wallet just like Paytm.
Jio Security, an AntiVirus Software.
Jio Cloud, would offer cloud storage for developers and IT organizations which is durable and highly
available object storage.
Jio TV, would offer various HD Channels LIVE.
JioOnDemand, would offers movies and videos on demand .Can be potential NETFLIX of India.
JioMusic, would offer Music from all over INDIA and World. Can easily beat Saavan,Wynk or such
apps.
JioMags, provide access to Magazines across the world in digital format.
LITERATURE REVIEW
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Abstract
The launch of Jio is likely to transform the Indian telecom sector but at the same time put pressure on multiple
fronts on the current telecom operator such as Bharti Airtel, Idea & Vodafone. The entrance of the jio has
brought a stormy revolution in the Telecom market and Jio has emerged into a brand new world of innovations
and up gradation. This article discusses the features of the jio and the edge it would have over its rivals once
operational. The objective of this research paper is to find whether the company will become a Star or will
remain a question mark.
Review of Literature
Jio is the telecommunication company owned by Reliance Ltd. It emerges one of the fastest growing telecom
operator in India as data published in a review of literature Jai Bhatia Economic & Political Weekly
OCTOBER 8, 2016 vol lI no 41. Jio came up with a vision to generate huge revenue by providing quality
service at a cheaper rate using the latest technology. Initially, its growth is high. In the Indian market, it is the
first mover advantage for Jio with a biggest 4G network coverage infrastructure all across 22 telecom circles
in India. None of its competitors is having such biggest infrastructure for 4G infrastructure.
As we saw in the year 2012-13, India is 150th in the world in mobile broadband penetration as well as quality.
And Jio has really been conceived to change this position," the Indian billionaire said.
Jai Bhatia, Advait Rao Palepu in their paper Reliance, Predatory pricing or predatory behavior
(OCTOBER 8, 2016) says that Jio can also be understood by Predatory Pricing Strategy to some extent In the
beginning, Jio is also followed the same strategy which made their competitors think about their pricing
process they all have tried to reduce and match with the pricing level of Jio price.
According to the data published by www.paulasset.com, reliance Jio is good for Indian market because it is
giving best quality on lower price. The data also explains that presently Jio’s data traffic is higher (TRAI
Data) compared to its competitors. Jio is also threatening “As it is expected that it will kill more than 30
businesses within next 5 to 10 years”, According to poulasset. Jio will acquire and will hold a major number
of market shares in the following areas.
Mobile (Local/STD + SMS), MOBILE DATA (3G/4G), CABLE TV/ D2H, MAGAZINE/NEWSPAPERS,
CLOUD STORAGE, MOVIE DOWNLOAD/ WATCHING, NEWS READING APPS, MOBILE WALLETS
/ QUICK PAY & OTHERS
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Jio has already started giving substitution for the above at one place, i.e. Jio TV, Jio Music, Jio Wallet, Jio
Drive Etc
According to information published by gadget.ndtv.com It is very difficult to compete with Jio as they
have invested 150,000 Crores rupee during 2010 to 2016 for developing the infrastructure without having any
profit. It is not easy to build such big sector in India in one go because it requires a huge amount and long
period of time. Reliance is always ready to deal with any such startup which can threaten Jio. Existing
competitors like Airtel, Vodafone is already suffering from a huge debt so it’s not easy for them to invest that
much huge amount in a short period of time.
Nearly 25 million cellphones are using Jio Sim even before its commercial launch! Reliance Jio is making
headlines with its easy on pocket data packs and lifetime free calling. Never in the history of telecom has
anybody witnessed a player seize the market in a week’s time by distributing Sim cards with the unlimited
free internet.
According to an article published in the myvoice.opindia.com Analysts doubt the strategy of Reliance by
siting that with its schemes. Jio will attract low-quality customers who will jump to other networks once the
freebies end. But Reliance doesn’t believe so. It is offering free 4G data which means it’ll occupy the primary
Sim slot in the smartphones 4G phones. Also, customers will switch to Jio from their broadband or the Wi-Fi
services and possibly will stick to it even after the promotion period ends. In addition to that, it is offering free
calling, so it is aware people will be using the number for calling purposes for the next three months. Three
months is a sufficient time span for people to experience the super-fast speed and the quality services and
permanently transfer to the network. Now assume that Jio reaches 75% of its planned subscriber base of 100
million. So by the end of the year, Reliance ends up with 75 million subscriber base. India’s total 4G user
number is believed to touch the mark of 143 million by this year end. So within 3 months of its official launch,
Jio would have acquired more than 50% of the market share. Even if many subscribers leave the service o f
Jio, still Reliance would be left with significant market share.
The analytical data shows that it has captured maximum no. of the market shares within the shortest period of
time. It can also be concluded that the people who are having the Jio service at present, among them 70 to 80
% of the users are happy with its service. This number is higher in the rural areas and lesser in the urban areas.
By the end of 2017, it is expected that there will be 30 to 40 crore subscribers or more than that. The free app
which is given today will be no longer be free, later on, the consumer will be spending around 6 to 10 thousand
in a year. It will generate huge revenue. "By 2017 end, we would cover 90% and by 2018, all of India will be
covered by this digital infrastructure," Ambani said.
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According to Times Of India (Feb 22, 2016,) As we saw in the year 2012-13, India is 150th in the world in
mobile broadband penetration as well as quality. And Jio has really been conceived to change this position,"
the Indian billionaire said.
INTRODUCTION TO THE PROBLEM
Even though the sector has reflected promising growth, the tele density in India still remains at a very low
level compared with international standards and thus providing tremendous opportunity for future growth. In
the medium-term, the industry is expected to continue to record good subscriber growth as a result of low
penetration levels, heightened competition; a sustained fall in minimum subscription cost and tariff that
increase affordability for lower-income rural users, expansion of coverage area by mobile operators, and
government support through schemes such as the rural infrastructure roll out funded by subsidies from the
Universal Service Obligation (USO) Fund. The Indian telecom sector offers unprecedented opportunities in
various areas, such as rural telephony, 4G, virtual private network, value-added services, etc. Nonetheless, the
lack of telecom infrastructure in rural areas and falling ARPU of telecom service providers could inhibit the
future growth of the industry
Rapidly Falling ARPU (Average revenue per user) The competitive intensity in the telecom industry in India
is one of the highest in the world and has lead to sustained fall in realisation for the service providers. Intense
competitive pressure and cut throat pricing has resulted in declining ARPUs. With increasing number of new
entrants in the telecom space the competitive intensity is likely to continue, putting further downward
pressures on the telecom tariffs. Thus, the telecom companies might have to grapple with further decline in
ARPUs, going forward. Further, with the telecom companies moving their focus to the rural areas for driving
the future subscriber growth they might not witness a commensurate increase in revenues. In fact, the risk of
steep decline in ARPUs will increase going forward as the telecom companies penetrate rural markets that are
characterized by higher concentration of low income, low-usage customers. A higher-than-expected decline
in ARPU poses a risk of
20. Page | 20
reduction in margins of service providers. Alternatively, telecom operators are turning their focus to steadily
increasing the minutes of usage (MoU) to counter the sustained fall in ARPUs. Likewise, the growth of the
VAS is also crucial for some improvement in the ARPUs of operators.
Lack of Telecom Infrastructure
Lack of telecom infrastructure in semi-rural and rural areas could be one of the major hindrances in tapping
the huge rural potential market, going forward. The service providers have to incur a huge initial fixed cost to
enter rural service areas. Further, as many rural areas in India lack basic infrastructure such as road and power,
developing telecom infrastructure in these areas involve greater logistical risks and also extend the time take n
to roll out telecom services. The lack of trained personnel in the rural area to operate and maintain the cellular
infrastructure, especially passive infrastructure such as towers, is also seen as a hurdle for extending telecom
services to the under penetrated rural areas.
Rural Areas Continue to Remain Under Penetrated A rural teledensity of merely 15% point towards the fact
that a majority of Indian population still do not have access to telecom services. The rural India seems to have
remained untouched by the telecom revolution witnessed in the last few years. A huge 'digital divide', which
is reflected by the enormous difference of 74% between the urban and rural teledensity, reiterates this fact.
However, with the urban markets reaching a saturation point, the telecom service providers are penetrating
rural areas for driving future growth. Thus, the service providers entering new rural markets might witness
substantial increase in subscriber base. The expansion in the rural areas, however, has increased the risk of
further decline in the ARPUs. Nonetheless the revenue growth from these regions is unlikely to match the
surge in the subscriber base.
Excessive Competition
Another major concern that has come to the forefront in the recent past has been heightened competitive
intensity in the industry that has correspondingly fuelled the price war between industry players. The Indian
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wireless market is one of the world’s most competitive markets, with 12 operators across 23 wireless ‘circles’
and 6 to 8 competing operators in each circle. The auction of new 4G licences and the introduction of mobile
number portability (MNP) are likely to heat up competition in the industry, going forward. Spectrum is the
most important resource that is required for providing mobile services. Given that spectrum is a finite resource,
the availability of the same would be inversely proportional to the number of operators. Thus, larger the
number of service providers smaller will be the amount of spectrum available to each of them.
Scarcity of spectrum leads to higher capex on deployment of mobile networks for the operators as they need
more cell sites to improve service quality. Further the growing usage of spectrum and the resultant scarcity
may lead to re-use of spectrum and increase chances of congestion in networks leading to constraints on
service quality. Evidently, the competition in the industry is expected to intensify further with the entry of
new players, both domestic as well as foreign players. With the competitive intensity of the industry already
at such high levels new operators might find it difficult to gather significant share in Indian telecom market.
While the new players may benefit from a faster network rollout through tower sharing, they will face
challenges in terms of high subscriber acquisition costs and lower ARPU customers.
Lower Broadband Penetration
The Indian economy remains highly underpenetrated in terms of broadband connections. High cost of devices
(PC and laptop), high internet charges and lower wireline connections have been some of the major factors
inhibiting broadband penetration. Broadband is one of the key catalysts for economic development and major
initiatives by both the government and service providers are needed to increase its penetration.
Spectrum Allocation 4G Spectrum availability is one of the major concerns for the industry. Lack of adequate
spectrum which is the most integral part of the mobile telephony sector could hamper its growth severely.
However, the spectrum allotment has been the most controversial issues in the Indian telecom sector. The
smooth process of scheduled 4G spectrum allocation is likely to be one of the key factors affecting the industry
dynamics, going forward. Given the highly-competitive nature of the Indian telecom industry on one hand,
and limited licenses in the 4G network on the other, the risk of excessive biding by the service providers has
increased. Irrational bidding, especially in some circles, might render 4G services financially-unviable.
Further, there exists a risk of delay in allotment of proposed spectrum to the service providers who have
successfully bid for the 4G spectrum
Other Growth Inhabiting Factors
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While the implementation of mobile number portability is likely to aid improvements in quality of service, it
is also likely to increase the churn out ratio significantly. The service providers are likely to turn to the VAS
as a service differentiator; however, widespread VAS deployment is restricted due to language and illiteracy.
The deployment of 4G services is likely to help the emergence of new VAS. Mass acceptance will be crucial
for the success of 4G services in India. Comparatively higher cost of handsets required for accessing 4G
services is likely to be one of the major roadblocks in mass 4G adoption in India.
OBJECTIVE OF THE STUDY
To study customer satisfaction level of Reliance JIO products & services.
To find the market potential and market penetration of Reliance JIO products & services offerings in
Kadi town only
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Topic:-
A Study On Consumer Satisfaction Towards Jio In Kadi Town.
2.1 ResearchObjectives:-
Primary Objective
To study on customer satisfaction towards jio in kadi
Secondary Objectives:-
To know most preferred service in jio
Rate service quality of jio
2.2 ResearchPlan:-
Area of study:-
Kadi
ResearchApproach: -
To achieve this objective, we have conducted a survey and then collected data and analyzed it and lastly find
out the needed results
Sample size:-
We used 100 Samples for my research work
Contact Method:-
Personal interviews the method for contacts
ResearchInstrument
Questionnaires
2.3 Fieldwork/Data Collection
Data sources of are two types:-
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1) Primary data sources
2) Secondary data sources
1) Primary data sources:-
Primary data can be collected through the questionnaire. Which contain the different question to measure the
customer’s perception and factor affecting? Primary data sources are very helpful for research
2) Secondary data sources:-
Secondary data can be collected through books, magazines, newspaper, internet and other sources. I have
collected the information about various cars offered by through internet and used books to understand the
overall research Process
Data Analysis:- Data will be analyzed through SPSS, MS Excel and other quantitative tools.
LIMITATIONS
1. Some of the response from customers were not valid enough which resulted in repetition of the
answers.
2. Customers behaviour were unpredictable which may result in lack of accuracy in the data
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DATA ANALYSIS
Q1 Gender
Gender
Frequency Percent Valid Percent Cumulative
Percent
Valid
Male 90 90.0 90.0 90.0
Female 10 10.0 10.0 100.0
Total 100 100.0 100.0
Interpretation:
In our research 90 respondents are male and 10 respondents is female.
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Q2 Age
Age
Frequency Percent Valid Percent Cumulative
Percent
Valid
Below 17 years 7 7.0 7.0 7.0
17 to 25 years 69 69.0 69.0 76.0
25 to 40 years 22 22.0 22.0 98.0
Above 40 years 2 2.0 2.0 100.0
Total 100 100.0 100.0
Interpretation:
In our research 7 respondents under 17 years where, 69 respondents 17 to25 years and 25 to 40 years
respondent is 22 and above 40 years respondent is only 2.
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Q3 Education
Education
Frequency Percent Valid Percent Cumulative
Percent
Valid
SSC 13 13.0 13.0 13.0
HSC 25 25.0 25.0 38.0
Graduation 47 47.0 47.0 85.0
Post-Graduation 15 15.0 15.0 100.0
Total 100 100.0 100.0
Interpretation:
In our research most respondent done graduation and Second mostly has done HSC level and 13 respondent
done SSC. Only 15 respondent done Post- Graduation.
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Q4 occupation
Occupation
Frequency Percent Valid Percent Cumulative
Percent
Valid
Bussiness man 6 6.0 6.0 6.0
Teacher 1 1.0 1.0 7.0
Private Sector Job 29 29.0 29.0 36.0
Goverment Job 3 3.0 3.0 39.0
Other 61 61.0 61.0 100.0
Total 100 100.0 100.0
Interpretation:
In our research 29 peoples doing Private sector job. And 6 people doing Business. And 61 respondent doing
others jobs.
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Q5 What isyour currentJIO-PACKAGE?
Jio-current package
Frequency Percent Valid Percent Cumulative
Percent
Valid
Free 70 70.0 70.0 70.0
Paid 30 30.0 30.0 100.0
Total 100 100.0 100.0
Interpretation:
The above question asked to know what package they are using. In our research most of respondent using
‘Free’ package. 30 respondent using ‘Paid’ service.
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Q6 How long you have beenusingjio?
how long you have been using jio
Frequency Percent Valid Percent Cumulative
Percent
Valid
0 to 3 Months 4 4.0 4.0 4.0
3 to 6 Months 33 33.0 33.0 37.0
6 to 9 Months 45 45.0 45.0 82.0
More than one year 18 18.0 18.0 100.0
Total 100 100.0 100.0
Interpretation:
The above question asked to know from how many days they are using Jio. In our 45% respondent using
since 6 to 9 months. Where 18% respondent using jio from last 1 years. Only 4 % respondent using jio from
last 3 months.
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Q7 Which Services of jio do you use the most?
jio-service
Frequency Percent Valid Percent Cumulative
Percent
Valid
Calling 31 31.0 31.0 31.0
SMS service 6 6.0 6.0 37.0
Internet 63 63.0 63.0 100.0
Total 100 100.0 100.0
Interpretation:
The above question asked to know why people using jio. In our research 63 % respondent using for only
‘Internet’. Where 31% using jio for calling only. Where 6% people using jio for ‘SMS service’.
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Q8 JIO has replaced the most existing service provider in India.
jio replaced
Frequency Percent Valid Percent Cumulative
Percent
Valid
Strongly Agree 16 16.0 16.0 16.0
SomewhatAgree 18 18.0 18.0 34.0
Agree 50 50.0 50.0 84.0
Dis Agree 8 8.0 8.0 92.0
Strongly Disagree 8 8.0 8.0 100.0
Total 100 100.0 100.0
Interpretation:
Above question asked to know perception towards service provider. In our research 50 % respondent thinks
that the jio replace most existing service provider in India. Where only 8% respondent disagree with it. 16%
respondent Strongly agree about that.
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9. Do you think, jio is a new trend of 4G internet in India?
new trend 4g
Frequency Percent Valid Percent Cumulative
Percent
Valid
Yes 85 85.0 85.0 85.0
No 15 15.0 15.0 100.0
Total 100 100.0 100.0
Interpretation:
In our research 85 % people accept that jio brings new trends in India. Where only 15 % respondent disagree
with it.
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10. Do you think, jio provides the best internet service?
best internet service
Frequency Percent Valid Percent Cumulative
Percent
Valid
Yes 85 85.0 85.0 85.0
No 15 15.0 15.0 100.0
Total 100 100.0 100.0
Interpretation:
In our research 85% respondent agree that jio provides best service in India. Where only 15% respondent
thinks that jio does not provide best service.
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11. How satisfied you are with the internet facility of jio?
satisfaction of jio internet
Frequency Percent Valid Percent Cumulative
Percent
Valid
Extremely 42 42.0 42.0 42.0
SomewhatSatisfied 26 26.0 26.0 68.0
Neutral 17 17.0 17.0 85.0
Dis Satisfied 10 10.0 10.0 95.0
Extremely Dis-satisfied 5 5.0 5.0 100.0
Total 100 100.0 100.0
Interpretation :
In our research 42% respondent extremely satisfied with Jio service. 5 % respondent extremely dissatisfied
with jio service.
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12 Rank the services of Jio in terms of it quality.
particular Mean Rank
rank-calling 1.75 1
rank-sms 2.82 3
rank-internet 1.77 2
rank-customer care service 3.67 4
Valid N (listwise)
Interpretation;
The first rank goes to calling in terms of calling. 2nd rank goes to Internet in service quality. Where 3rd rank
goes to SMS in terms of quality.
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13 Do you feel Jio faces any competition?
jio face competition
Frequency Percent Valid Percent Cumulative
Percent
Valid
Yes 80 80.0 80.0 80.0
No 20 20.0 20.0 100.0
Total 100 100.0 100.0
Interpretation:
80% respondent feels that jio faces competition from competitors like Airtel, Idea and Vodafone.
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Q14 If yes, which services provider is the toughest competitor?
toughest competitior
Frequency Percent Valid Percent Cumulative
Percent
Valid
IDEA 41 41.0 51.9 51.9
VODAFONE 24 24.0 30.4 82.3
AIRTEL 13 13.0 16.5 98.7
Other 1 1.0 1.3 100.0
Total 79 79.0 100.0
Missing System 21 21.0
Total 100 100.0
Interpretation:
In our research 41% respondent thinks that IDEA is major competitor of jio. And second biggest competitor
is VODAFONE.
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Q15 Rate your overall experience using jio.
Descriptive Statistics
N Minimum Maximum Mean Std. Deviation
rate-call rate 100 1 5 1.88 .832
rate-sms service 100 1 5 2.88 .891
rate-internet 100 1 5 1.88 1.183
rate-value added service 100 1 5 4.00 .853
rate-voice message 100 1 5 4.36 1.030
Valid N (listwise) 100
Interpretation:
In our research call rates comes first in overall experience using jio. Where second Internet comes which
mean score is 1.88 and 3rd rank comes of SMS service. Where 4th rank goes to Value added service.
.
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FINDINGS
Below are some of major findings, I came across during my survey.
While conducting the survey, I found out that 85% respondents are satisfied with Reliance JIO
services and 15% of respondents are not satisfied. The reasonbeing theyare still facingproblems
of call drops and low network, some of them did say that after April 1st
they might consider using
it.
Reliance JIO has successfully captured its market in Kadi areas well.
Most of the users are using dual sim phones and hence they are using it as a secondary service
as they do not want to change their old numbers
Customers are satisfied the 4G unlimited services as comparison to others services.
Reliance JIO is expected to grow bigger thereby taking over Bharti Airtel which currently
has a 33.1% of market share whereas the latter is looking to gain over 50%
Reliance JIO Wifi router which is highly appreciated by the users
The competition among other mobiles Samsung, Redmi, Apple are high. LYF handsets are
used as a secondary phone by some users.
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CONCLUSION
Reliance JIO has become a very successful brand in India & providing customer satisfaction is one of their
primary motives. It provides unlimited free calling and data services & SMS on the move as people are more
dependent on it in their daily lives like wide network coverage and good 4G services. Because 3G services
was unable to meet out customer needs and wants. That’s why 4G has been evolved for Indian customers.
Reliance JIO possesses congestion free & wide network coverage, attractive 4G schemes & customer services
as well as lifetime roaming free services.
Providing customer satisfaction is the most crucial step of the company as they are to be satisfied and provides
Internet access on the move such as Wide network coverage and good 4G services as they are important and
technology advanced stuff required by almost everybody in today’s environment,
Reliance JIO is currently the most emerging brand in India and will be successful in overseas market in
upcoming years. It possesses congestion free & wide network, attractive 4G schemes & customer services to
cover one of the widest areas.
JIO is capturing the wide area of Indian markets increasingly day by day. Hence these statistics imply a bright
future for the company. The time is not far when RJIO will start 5G in India with a similar schemes.
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QUESTIONNAIRE
Dear Respondent,
We are studentsof MBA Semester-IIfromS.V.Instituteof Management,Kadi.We are preparingresearch
paperand conductinga surveyon“A Studyon consumerpreference towardsRELIANCEJIOinKaditown”.We
requestyourgoodself tospare time inrespondingtothisquestionnaire.We assure thatall Information
providedwill be keptConfidential andwill be strictlyusedforacademicpurpose only.
PERSONAL DETAILS :
Name: _________________________________________
Address: _________________________________________
Contact Number: ________________________________
1. What isyour gender?
2. What isyour age?
3. Education
4. Occupation
5. What is yourcurrent JIO-PACKAGE?
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6. How longyouhave beenusingjio?
7. WhichServicesof jiodoyou use the most?
8. JIOhas replacedthe most existingservice providerinIndia.
StronglyAgree SomewhatAgree Agree DisAgree StronglyDisagree
9. Do youthink,jioisa newtrendof 4G internetinIndia?
10. Do youthink,jioprovidesthe bestinternetservice?
11. How satisfiedyou are withthe internetfacilityof jio?
12. Rank the servicesof Jiointermsof it quality.
46. Page | 46
13. Do youfeel Jiofacesanycompetition?
14. If yes,whichservicesprovideristhe toughestcompetitor?
15. Rate youroverall experience usingjio.
