Things I've Learned About Creating a Premium Plugin

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This document provides tips and lessons learned from creating premium WordPress plugins. It discusses why one should create premium plugins, important factors to consider like product, price, promotion, distribution and support. It notes that while passive income is appealing, premium plugins require ongoing work. The document offers specific dos and don'ts based on experience, like taking support time into account, having clear terms and conditions, reaching out to customers and not waiting to get started. Resources for further information are also provided.

Logiciels

Things I’ve Learned About
Creating a Premium Plugin
Brian Hogg
@brianhogg
brianhogg.com

Things I’ve Learned About
Creating a Premium Plugin
Why You Should Create a
Premium Plugin
Brian Hogg
@brianhogg
brianhogg.com

Working with JavaScript and WordPress
https://brianhogg.com/jswp
WordCamp Hamilton
https://hamilton.wordcamp.org/
Event Calendar Newsletter
https://eventcalendarnewsletter.com/

• Product
• Price
• Promotion
• Distribution

Some Dos and Don’ts
(From my experience)

Don’t worry so much about
support to sales ratio in the early
days — it's a learning experience

Do know where to draw the
line (features, support, etc)

Don’t panic when
something goes wrong and
money is involved

Do get excited when you get
money while you sleep

Do set up a cha-ching sound
on your phone when you get
a sale

Don’t change pricing every
day or panic when there’s no
sales for a couple days

Don’t take features out of
the free version

Do reach out personally to
every single customer as
long as you can

Do list ALL THE THINGS
your plugin can do

Don’t expect to do only
products immediately

Resources
http://wordpress.tv/2013/10/24/daniel-espinoza-creating-
and-selling-premium-wordpress-plugins/
https://brianhogg.com/how-to-start-selling-a-digital-product-
using-easy-digital-downloads/
https://deliciousbrains.com/awkward-addon-pricing-model-
wordpress-plugins/
http://wordpress.tv/2015/03/01/jonathan-buttigieg-
pourquoi-vous-devriez-vendre-un-plugintheme-premium/
Brian Hogg
@brianhogg
brianhogg.com

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