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Planet Google 2014

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Google is eating the world. It dominates several key tech industries and dwarfs competitors in each of these markets:
- Digital advertising
- Desktop and mobile search
- Digital video
- Smartphone platforms
Google's success has also allowed it to explore new ventures like self-driving cars, health tech, and drones.

As part of Business Insider's Ignition event earlier this week, Business Insider CEO Henry Blodget broke down the numbers driving Google's massive growth and global dominance.

Publié dans : Internet, Technologie
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Planet Google 2014

  1. A Research Service By Business Insider PLANET
  2. Basically, Google is swallowing the world… Source: Google, 2014 Is An Estimate $- $10 $20 $30 $40 $50 $60 $70 2009 2010 2011 2012 2013 2014E Billions Google Global Annual Revenue
  3. Google is now bigger than all newspapers, magazines Source: Google, NAA, PIB $0 $10,000 $20,000 $30,000 $40,000 $50,000 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Millions Google vs. Magazine vs. Newspaper Ad Revenue, US Data, 2004-2013 Google (US) US Magazines US Newspapers
  4. Google dwarfs “big media” Source: Company Filings, BI Intelligence estimates $30 $18 $16 $14 $5 $5 $3 $2 $70 Time Warner Facebook CBS Viacom Gannett Yahoo AOL New York Times Google Billions Estimated 2014 Revenue Select Media Companies
  5. Google is almost half the size of all global TV advertising $174 $70 Global TV Ad Revenue Google Billions Estimated 2014 Ad Revenue Google vs. Global TV Ad Market Source: Google, PWC
  6. Google makes all other digital ad platforms “also rans” Source: Company Filings Note: Based on GAAP revenue. Google Facebook Yahoo AOL $0 $5 $10 $15 $20 1Q11 2Q11 3Q11 4Q11 1Q12 2Q12 3Q12 4Q12 1Q13 2Q13 3Q13 4Q13 1Q14 2Q14 Billions Digital Advertising Revenues (Global)
  7. Google’s Chrome browser is crushing Firefox and IE Source: StatCounter Other Safari Firefox Internet Explorer Chrome Opera 0% 10% 20% 30% 40% 50% 60% 2010 2011 2012 2013 2014 Global Web Browser Usage Share
  8. Google’s Android has peak-Windows-like market share Source: IDC, Strategy Analytics, BI Intelligence estimates Android iOS Microsoft BlackBerry Other 0% 20% 40% 60% 80% 100% 1Q09 3Q09 1Q10 3Q10 1Q11 3Q11 1Q12 3Q12 1Q13 3Q13 1Q14 3Q14 ShareofGlobalUnitShipments Global Smartphone Market Share By Platform
  9. Google 93% Bing 3% Yahoo 2% Other 2% Europe Search Market Share Oct. 2014 In Europe, Google has peak-Windows-like search share Source: StatCounter
  10. And people are noticing! Source: StatCounter
  11. (For Microsoft, DOJ attack was the beginning of the end) Source: StatCounter
  12. Almost all of Google’s revenue still comes from ads Source: Google $10.86 $12.52 $15 $0.67 $1.23 $1.84 $0 $3 $6 $9 $12 $15 $18 Q3 12 Q3 13 Q3 14 Billions Google Revenue By Source Advertising Other
  13. Mostly search, lots of display, some video… Source: Google, BI Intelligence estimates Search Total Advertising $- $4,000 $8,000 $12,000 $16,000 Q1 10 Q3 10 Q1 11 Q3 11 Q1 12 Q3 12 Q1 13 Q3 13 Q1 14 Q3 14 Billions Google Advertising Revenue (Global)
  14. Search clicks still growing fast but now decelerating Source: Google 20% 23% 26% 31% 26% 25% 17% Q1 13 Q3 13 Q1 14 Q3 14 Google Paid Clicks Growth Global, Year-Over-Year
  15. US desktop search queries are now shrinking Source: comScore Note: Explicit user initiated search queries only. 10% 12% 14% 10% 7% 4% 0% -3% -5% -7% -8% -7% -7% Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Total Monthly Search Query Growth U.S., Year-Over-Year; Desktop Only
  16. But Google utterly dominates mobile search Source: RKG Bing 5.6% Yahoo 8.4% Google 85.6% Other 0.3% Share Of Mobile Organic Search Visits US, Q3 2014
  17. Remember when Google bought revenue-less YouTube? Source: RKG
  18. Now, YouTube dominates digital video Source: comScore 0 25 50 75 100 125 150 175 Sep-13 Nov-13 Jan-14 Mar-14 May-14 Jul-14 Sep-14 Millions Unique Video Viewers (US) Desktop Only Google Sites (YouTube) Facebook AOL Yahoo Sites
  19. YouTube also dominates digital video ads Source: Company Filings, BI Intelligence estimates YouTube Tremor YuMe TubeMogul $0 $250 $500 $750 $1,000 $1,250 $1,500 $1,750 Q1 2011 Q3 2011 Q1 2012 Q3 2012 Q1 2013 Q3 2013 Q1 2014 RevenueInMillions Global Digital Video Advertising Revenue (Select Companies)
  20. YouTube is closing in on broadcast-network revenue Source: News Reports, Company Filings, BI Intelligence estimates $- $4,000 $8,000 $12,000 2007 2008 2009 2010 2011 2012 2013 Millions YouTube Ad Revenue vs. Network Ad Revenue CBS YouTube AMC Network
  21. YouTube is even becoming meaningful to Google’s revenue! Source: BI Intelligence estimates, Credit Suisse Note: Google does not break out revenues for its specific services. Search Advertising And Other Revenue 84% YouTube 9% Play 7% FORECAST: Google Revenue Share 2014 (Global)
  22. Remember when Android was a little science project? Source: Google
  23. Now Android is the dominant global device platform Source: Gartner, IDC, Strategy Analytics, Company Filings, BI Intelligence estimates Android Windows Apple BlackBerry Other 0% 20% 40% 60% 80% 100% 1Q09 3Q09 1Q10 3Q10 1Q11 3Q11 1Q12 3Q12 1Q13 3Q13 1Q14 3Q14 Global Computing Platform Market Share
  24. Android fragmentation is becoming less of a problem Source: Google Froyo Gingerbread Ice Cream Sandwich Jelly Bean Kit Kat 0% 25% 50% 75% 100% 9/15/12 12/15/12 3/15/13 6/15/13 9/15/13 12/15/13 3/15/14 6/15/14 9/15/14 Jelly Bean And Kit Kat Are Now ~80% Of Android
  25. Android surpassed iOS mobile traffic this year Source: Net Applications, August 2014 0% 10% 20% 30% 40% 50% 60% Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Feb-14 Mar-14 Apr-14 May-14 Jun-14 Jul-14 Global Mobile Platform Traffic Share iOS Android Java ME Symbian Windows Phone Other
  26. Android users now consume more ads than Apple users Source: Opera Mediaworks Android iOS BlackBerry Symbian Other 0% 20% 40% 60% 80% 100% 2Q12 4Q12 2Q13 4Q13 2Q14 ShareOfTraffic Global Mobile Ad Traffic Share By Platform
  27. Android users are even catching up to Apple in eCommerce Source: Monetate $167 $109 $127 $129 $120 $107 2.5% 2.1% 1.6% 0.9% 0.7% 0.6% 0% 2% 4% $0 $25 $50 $75 $100 $125 $150 $175 iPad Android Tablet Kindle Fire iPhone Android Phone Windows Phone Android Catching Up To Apple In E-Commerce Average Order Value Conversion Rate Tablets Phones
  28. Google’s apps are now among the most-used Source: comScore; September 2014, Age 18+, US Data 73% 53% 46% 44% 44% 42% 41% 38% 29% 28% 25% 25% 22% 22% 20% Top 15 Apps By Percent Reach Of Mobile App Users
  29. Google Play is catching up to Apple’s App Store in revenue Source: App Annie, Jana, BI Intelligence estimates $0.00 $0.50 $1.00 $1.50 $2.00 $2.50 $3.00 3Q13 4Q13 1Q14 2Q14 3Q14 Billions Estimated App Revenue Apple App Store Google Play
  30. Google Play is paying out more and more to developers Source: App Annie, Jana, BI Intelligence estimates Apple App Store Google Play $0 $2 $4 $6 $8 $10 $12 $14 3Q13 4Q13 1Q14 2Q14 Estimated App Developer Payout
  31. Google Play will be ~7% of Google’s revenue this year Source: BI Intelligence estimates, Credit Suisse Note: Google does not break out revenues for its specific services. Search Advertising And Other Revenue 84% YouTube 9% Play 7% FORECAST: Google Revenue Share 2014, Global
  32. Google is so wildly successful that it’s throwing money at the future… Source: Google
  33. Cute! Source: Edudemic
  34. (Some) connected cars will be a huge market Source: SBD, GSMA In-vehicle Services Hardware Telematics Service Providers Telecom Service Providers € 0 € 10,000 € 20,000 € 30,000 € 40,000 2009A 2010A 2011A 2012A 2013E 2014E 2015E 2016E 2017E 2018E Millions Connected Car Revenue Forecast We Are Here
  35. Smart glasses (If at first you don’t succeed…) Source: Wikipedia
  36. Smart contact lenses Source: Google
  37. (Some) wearables poised to grow rapidly Source: BI Intelligence estimates 0 40 80 120 160 2010 2011 2012 2013E 2014E 2015E 2016E 2017E 2018E 2019E MillionsOfUnitsShippedAnnually Global Wearable Device Unit Shipments Forecast Rest Of Wearables Market Fitness Bands And Other Activity Trackers Smartwatches 35% CAGR 2014-2019 We Are Here
  38. Home snooping devices Source: BI Intelligence estimates
  39. Huge growth expected for Internet of Things Businesses Smart Cities Connected Home - 5 10 15 20 25 2014E 2015E 2016E 2017E 2018E 2019E BillionsofDevices Estimated Number of Installed IoT Devices by Sector Source: BI Intelligence Estimates
  40. Super-fast Internet Source: The Atlantic
  41. Drones and robot projects, like “Project Wing” Source: The Atlantic
  42. And balloons bringing Internet access to everyone! Source: The Atlantic
  43. Gain access to all BI Intelligence reports, forecasts, charts, and data. Click here to sign up for a trial membership.
  44. intelligence.businessinsider.com Henry Blodget CEO & Editor-in-Chief Emily Adler Senior Research Editor Marcelo Ballvé Editorial Director Cale Weissman Reporter Hope King Reporter Nicholas Quah Research Associate John Greenough Research Analyst Jessica Smith Research Associate Tony Danova Senior Research Analyst Mark Hoelzel Research Analyst John Heggestuen Research Analyst Cooper Smith Senior Research Analyst BI Intelligence
  45. Thank You! intelligence.businessinsider.com

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