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RESEARCH AND
DEVELOPMENT OF
OUR MUSIC VIDEO
IDEA
THE SONG CHOICE….
James Bay – Best Fake Smile
https://www.youtube.com/watch?v=PjCqsWxIg9k
History Of James Bay
James Bay has released a number one
in the UK, which a popular song
called “Hold Back The River” became
#2 in the UK.
James Bay’s Genre
The Genre James Bay songs are is
mainly Indie/Alternative Rock. This is
a genre we want to focus on as a
group.
James Bay’s Star Image
James Bay is an organic artist, who spent hours in his bedroom
practising his music. His success started when a fan uploaded a video
of him performing to YouTube, and a record label signed him. His
first EP was released in 2013 and a year later he had his own tour.
James’ image is shown as edgy and seen as a organic artist through the
traditional song writing.
NARRATIVE #1
INITIAL IDEA
 Group of friends -> All seem to get good grades, without trying
apart from the girl with the fake smile.
 This girl with the fake smile tried hard but never gets her friends
success -> she has to put on a fake smile pretending she’s happy for
them when really she wishes it was her and that she’s happy with how
she’s doing.
NARRATIVE #2
CHOSEN GROUP IDEA
 Characters : Boyfriend and Girlfriend (The girl with fake smile and the singer.)
 The girl at school keeps a secret from her friends about her boyfriend. The girl knows her friends
disapprove of her boyfriend and make fun of him.
 In private locations away from the school environment boy and girl are together and spent a lot of
time together.
 At school friends disapprove of the singer and the girl friend puts a fake smile on and agrees with
friends about the boy.
 Girl at school is portrayed as being above everyone, by wearing the latest trend and not caring about
what people say and doesn’t care what people say about her boyfriend .
 When at home she wears no make up and dresses much more relaxed in a track suit when around her
boy friend (Who she makes fun of with her friends.)
PERFORMANCE AND
OTHER IMAGES (PROPS)
 Guitar imagery
 Looking through photo albums (memories) (polaroid's)
 Studio singing (dark with light)
 Forest singing
 Showing shots of empty forest
 Presents and calendar showing there dates
LOCATION
 School
 Home – looking at windows reflection and mirror shots
 Park
 Shopping Centre
 Car
 Walking to School (On a Street)
 Studio
 Forest (Bentley Priory)
 Tube Station St Pancreas
TARGET AUDIENCE
 The Target Audience is late teens to young adults 15+, who listen
to the genre of indie music.
 We do not think that the music video will appeal to the older
generation, however they may still listen to the song.
POSSIBLE CASTING
CHARACTERISTICS
The Singer
Male
Young adult
Mature looking
Good acting/lip syncing
skills
The Girlfriend
 Female
 Young adult
 Mature looking
 Good acting
The ‘Friends’
 2/3 females
 Young adults
 Good acting

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Research And Development Of Our Music Video Idea

  • 2. THE SONG CHOICE…. James Bay – Best Fake Smile https://www.youtube.com/watch?v=PjCqsWxIg9k History Of James Bay James Bay has released a number one in the UK, which a popular song called “Hold Back The River” became #2 in the UK. James Bay’s Genre The Genre James Bay songs are is mainly Indie/Alternative Rock. This is a genre we want to focus on as a group. James Bay’s Star Image James Bay is an organic artist, who spent hours in his bedroom practising his music. His success started when a fan uploaded a video of him performing to YouTube, and a record label signed him. His first EP was released in 2013 and a year later he had his own tour. James’ image is shown as edgy and seen as a organic artist through the traditional song writing.
  • 3. NARRATIVE #1 INITIAL IDEA  Group of friends -> All seem to get good grades, without trying apart from the girl with the fake smile.  This girl with the fake smile tried hard but never gets her friends success -> she has to put on a fake smile pretending she’s happy for them when really she wishes it was her and that she’s happy with how she’s doing.
  • 4. NARRATIVE #2 CHOSEN GROUP IDEA  Characters : Boyfriend and Girlfriend (The girl with fake smile and the singer.)  The girl at school keeps a secret from her friends about her boyfriend. The girl knows her friends disapprove of her boyfriend and make fun of him.  In private locations away from the school environment boy and girl are together and spent a lot of time together.  At school friends disapprove of the singer and the girl friend puts a fake smile on and agrees with friends about the boy.  Girl at school is portrayed as being above everyone, by wearing the latest trend and not caring about what people say and doesn’t care what people say about her boyfriend .  When at home she wears no make up and dresses much more relaxed in a track suit when around her boy friend (Who she makes fun of with her friends.)
  • 5. PERFORMANCE AND OTHER IMAGES (PROPS)  Guitar imagery  Looking through photo albums (memories) (polaroid's)  Studio singing (dark with light)  Forest singing  Showing shots of empty forest  Presents and calendar showing there dates
  • 6. LOCATION  School  Home – looking at windows reflection and mirror shots  Park  Shopping Centre  Car  Walking to School (On a Street)  Studio  Forest (Bentley Priory)  Tube Station St Pancreas
  • 7. TARGET AUDIENCE  The Target Audience is late teens to young adults 15+, who listen to the genre of indie music.  We do not think that the music video will appeal to the older generation, however they may still listen to the song.
  • 8. POSSIBLE CASTING CHARACTERISTICS The Singer Male Young adult Mature looking Good acting/lip syncing skills The Girlfriend  Female  Young adult  Mature looking  Good acting The ‘Friends’  2/3 females  Young adults  Good acting