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MICROSTRATEGY 9.4.1VS. ORACLE 11G
A comparison of key BI capabilities (2014)
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Patent Information
This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,567,796, 6,587,547,
6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537,
6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417,
7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181,
7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161, 7,861,253, 7,881,443, 7,925,616, 7,945,584, 7,970,782, 8,005,870, 8,051,168, 8,051,369, 8,094,788, 8,130,918, 8,296,287, 8,321,411 and
8,452,755. Other patent applications are pending.
How to Contact Us
MicroStrategy Incorporated
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Phone: 703.848.8600 Fax: 703.848.8610
E-mail: info@microstrategy.com
http://www.microstrategy.com
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MICROSTRATEGYVS. OBIEE– EXECUTIVE SUMMARY
KEY CONSIDERATIONS MICROSTRATEGY OBIEE
1.ARCHITECTURAL EFFICIENCY
a. METADATA ARCHITECTURE – Single, reusable and object-oriented metadata vs. multiple metadata silos STRONG AVERAGE
b. DATA ARCHITECTING - MicroStrategy’s ability to combine different data sources vs. OBIEE’s restrictive multisource STRONG AVERAGE
c. SECURITY ARCHITECTURE - Centralized and easy to manage security vs. decentralized security STRONG WEAK
2. SELF-SERVICE (DATA DISCOVERY)
a. AGILE ANALYTICS – Business friendly self-service analytics and rapid dashboard development STRONG AVERAGE
b. SELF-SERVICE ARCHITECTURE – MicroStrategy’s fully integrated data discovery vs. OBIEE’s limited integration STRONG AVERAGE
3. ENTERPRISE-GRADE DASHBOARDS – Powerful design capabilities vs. limited dashboard experience STRONG AVERAGE
4. NATIVE MOBILE BI APPS – Native Mobile apps that users love vs. OBIEE’s limited mobile capabilities STRONG AVERAGE
5. PROACTIVE BUSINESS MONITORING AND ALERTING – Proactive monitoring vs. limited proactive monitoring STRONG AVERAGE
6. TRANSACTIONS AND WRITE-BACK – Actionable vs. non-actionable dashboards and mobile apps STRONG
NO
SUPPORT
7. ADVANCED INTERACTIVITY – Interact with different levels of data through prompting, drilling, and searching STRONG AVERAGE
8. INTEGRATED MAPPING – Advanced geospatial analysis for the masses STRONG AVERAGE
9. PERFORMANCE AND SCALABILITY – Superior performance at scale vs. performance limitations at scale STRONG AVERAGE
10.ADMINISTRATION EFFICIENCY – Higher efficiency using administration tools vs. limited administration tools STRONG AVERAGE
11. DEPLOYMENT FLEXIBILITY – BI on-premises or in the cloud STRONG AVERAGE
12. INDUSTRY ANALYSTS – Get unbiased perspective from one of the top industry analysts – BiScorecard STRONG AVERAGE
APPENDIX
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Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
ARCHITECTURAL EFFICIENCY – METADATA ARCHITECTURE
MicroStrategy’s single unified architecture vs. OBIEE’s multiple interfaces architecture
1.a.
Other BI ToolsMICROSTRATEGY
MicroStrategy OBIEE
1 Single Unified Architecture:
MicroStrategy’s BI platform is
organically developed from the
ground up without any acquisitions.
A single metadata, server, and code
base enables centralized security and
administration as well as tighter
product integration.
Acquired Disjointed Technologies:
Oracle does not offer a unified BI
platform with a single code base. OBIEE
is an attempt to integrate the former
Siebel Business Analytics Platform,
Hyperion BI and Oracle Business
applications creating functionality
overlaps between the different tools.
2 Highly Object-Oriented
Development and Object
Reusability: Reusability of metadata
components ensure that the same
analytic object is used over and over
at many different places across many
reports and dashboards, and also as
building block to create other analytic
objects. Any change made to the
reusable metadata components
automatically propagate to all
dependent objects ensuring easy and
automated change management.
MicroStrategy’s object-oriented
metadata contains the most reusable
objects including but not limited to
attributes, metrics, filters, prompts,
consolidations, custom groups,
reports and templates.
Redundant Changes Result in
Maintenance Nightmare: Report
developers cannot create report objects
such as metrics and filters as stand-
alone and reuse them across different
reports/dashboards creating redundant
work and too many objects that serve
the same purpose to maintain.
MicroStrategy offers a much superior metadata
architecture as compared to OBIEE
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Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
ARCHITECTURAL EFFICIENCY – DATA ARCHITECTING
MicroStrategy’s ability to combine different data sources vs. Oracle’s restrictive multi-source
MicroStrategy OBIEE
1 Self-Service Data Blending Capability:
MicroStrategy provides the option to either
create a enterprise-wide logical data model
or the ability for business users to easily
combine data from different data sources on-
the-fly. This provides high degree of data
analysis flexibility.
Limited Data Blending Capabilities: OBIEE offers
data blending capabilities from the BI enterprise,
however users using Endeca for data discovery
capabilities cannot take advantage of this feature.
2 Superior Scalability and Performance
Through In-memory ROLAP:
MicroStrategy’s in-memory ROLAP
architecture provides the best of both worlds
by combining the speed of in-memory
processing with the scalability of direct
database access. In-memory cubes exist
within the virtual data model that spans the
BI application and give users fast response
times while maintaining full access to the
entire enterprise data warehouse.
Developers have the flexibility of selectively
accelerating response times of the most
frequently accessed reports by creating in-
memory cubes, while maintaining a single
enterprise-wide view of information.
In-Memory Cubes Have Limited Support: In-
memory cubes only supported on a limited list of
Oracle databases as compared to MicroStrategy.
The Cubes are modeled with a built-for-purpose
modeling thus requiring additional schema work
instead of directly leveraging the already-built
schema model
MicroStrategy Cube Advisor recommends
and automatically creates an optimal set of
in-memory cubes based on usage patterns for
different users accessing the BI system. This
process considerably reduces administration
workload and provides an efficient way to
quickly improves response times of the most
time consuming and frequently accessed
reports.
No Automatic Cube Creation Based on
Recommendation Engine: OBIEE does not provide
a tool that would recommend and create optimum
set of in-memory cubes based on the usage pattern
of the BI deployment.
1.b.
Create a unified enterprise-wide
view from all your data assets
Enterprise-wide data model
Perform on-the-fly data blending
Enterprise-wide
data model Data
mart
OR
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Enterprise-Class Security at Every Level of the BI Architecture
ARCHITECTURE EFFICIENCY – SECURITY ARCHITECTURE
Centralized and easy to manage security infrastructure vs. decentralized Security management
MicroStrategy OBIEE
1 Centralized and Pervasive Security: MicroStrategy provides
centralized security administration across the entire platform.
Security can be managed for all reports and documents from a
single location.
De-Centralized Security: OBIEE’s security is manually configured in
many places like Oracle BI Publisher, Oracle BI, Oracle Enterprise
Manager etc… increasing the chances of human error.
2 Object-Level Access Privileges: Administrators can assign access
control privileges (read, write, use, delete, execute, and browse) on
individual metadata objects like attributes metrics, filters, custom
groups, and others.
Limited Flexibility Setting User Privileges: OBIEE offers
administrators very limited granularity for setting group and user
privileges. It is not possible to assign access control privileges on
individual metadata objects like metrics and attributes.
3 Reusable and Fine-Grained Setup for Platform-Wide User
Authorization: MicroStrategy employs over 160 privileges to assign
application functionality to user groups, user roles, and individual
users.
No Reusable Security Setup: Security settings cannot be reused across
the entire deployment and have to be defined redundantly for every
user group.
1.c.
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SELF-SERVICE (DATA DISCOVERY) – AGILE ANALYTICS
Business friendly self-service analytics and rapid dashboard development
MicroStrategy OBIEE
2 Data Blending Capabilities: MicroStrategy
allows the definition of a single visualization
with attributes/metrics feeding from
multiple datasets (reports/cubes) from
within Enterprise Dashboards and Visual
insight. In addition, it allows joining
modeled and un-modeled datasets.
Limited Data Blending Capabilities:
Endeca allows joining multiple data
sources into a single cube and a single
visualization. However unlike
MicroStrategy it cannot join data between
different cubes into the a single
visualization. Also Oracle does not support
data blending capabilities from the
enterprise platform
3 Built-in Best Practices for Visual
Exploration: A number of visual exploration
best practices embedded within the product.
For example, visualization suggestion
engine, auto geocoding, auto time hierarchy
creation, multiple shelf's like color-by, and
size-by for easy multidimensional analysis.
No Built-in Best Practices for Visual
Exploration are Supported: Endeca does
not have built-in best practices for ad-hoc
analysis of data and does not support a
visualization suggestion mechanism.
4 Mobile Accessible Dashboards: Interactive
visualizations created in Visual Insight can
be viewed in any mobile device, thus,
allowing the users to interact with data on
the go.
No accessibility to visualizations on
Mobile Devices: There is not support for
Endeca on Mobile
Rapid data analysis and
dashboard creation
Graphical Query Builder for
easy data preparation
2.a.
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SELF-SERVICE (DATA DISCOVERY) – SELF-SERVICE ARCHITECTURE
MicroStrategy’s Fully Integrated Data Discovery vs. Oracle Endeca’s Limited Integration
MicroStrategy OBIEE
1 Fully Integrated Data Discovery Utilizes Platform ACL’s: MicroStrategy
Visual Insight is fully integrated with the MicroStrategy platform and
provides the option to utilize the existing schema layer. This ensures
reusability of datasets and a single version of the truth for all users. As a
result, MicroStrategy enables a managed self-service environment free of
spread-marts and data siloes. MicroStrategy Visual Insight automatically
utilizes users’ object-level access control privileges from the platform
security setup.
Partially Integrated Data Discovery: Just like most of the Oracle BI
platform, Endeca was acquired by Oracle and is now a separate Enterprise
Data Discovery Platform. Not only Endeca comes with limited data
discovery capabilities as compared to MicroStrategy, it is not integrated
with the rest of the OBIEE platform. Its integration is limited to BI Publisher
and only works one way. Administrators cannot leverage any of the
existing administration or security configurations. In addition, Endeca is a
separate platform with its own cost, installation and configuration with no
support for Mobile.
2.b.
Single Version of the Truth
DWH CubeCube DWH
Agility for business
Manageability
and consistency for IT
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ENTERPRISE-GRADE DASHBOARDS
MicroStrategy’s powerful dashboard creation vs. OBIEE’s limited dashboard experience
MicroStrategy OBIEE
1 Fully Integrated Dashboards with
Powerful and Flexible Design Experience:
Developers have exceptional flexibility to
create highly interactive, pixel-perfect
dashboards. A number of design
capabilities such as WYSIWYG interface,
multi-tab and multi-layered layouts, large
number of selector controls for filtering
flexibility and performing targeted filtering,
information windows for contextual pop-
ups, dashboard linking and screen
designing for building workflows, fine-
grained formatting capabilities, and wealth
of interactive visualizations and widget
controls provide a flexible and powerful
design experience.
Multiple Dashboarding Tools with
Limitations in Design Experience:.
OBIEE has different tools to create
different types of dashboards. Oracle BI
for regular dashboards, and Oracle BI
Publisher for delivery dashboards and
Endeca for data discovery. There is no
way to go from one tool to another from
within the dashboard. In addition, there is
limited integration between these tools.
Each tool has some capabilities and some
limitations and not all of them allow you
to create a report once and edit
anywhere. In addition these tools are not
available with one installation.
2 Custom Dashboard Output: Powerful
object prompting capability generate
custom outputs depending on the
selections made by the end users during
run-time.
Limited Custom Dashboard Outputs:
Object prompting is not supported. As a
result, Oracle is limited in terms of
generating custom dashboard output at
run-time.
3 Automatic Drill-Anywhere: Users can
automatically drill through the full depth
and breadth of the data warehouse and
obtain detailed information.
No Automatic Drill Anywhere: Users can
drill up and down within a pre-defined
hierarchy. Users cannot drill outside a
hierarchy or data source to explore the
entire DWH, thus, limiting the drill
experience.
Gain superior insights from content
rich enterprise dashboards
3
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MicroStrategy Mobile Ranked #1
MicroStrategy OBIEE
1 Mobile Ready Reports and Dashboards:
MicroStrategy allows users to run reports
and dashboards directly on their iPad,
iPhone, or Android devices. Because reports
and dashboards in the BI application do not
have to be re-authored for the mobile device,
minimal additional IT investment is required
for mobile deployment.
Limited Dashboard Features on the Mobile
Device: Only Oralce BI Dashboards are
supported on Mobile. BI Publisher and Endeca
are not. In addition, these reports have to be
specifically formatted for Mobile devices
creating multiple silos of information.
2 Deliver Multimedia Content Through
Mobile App: Deliver multiple forms of
information (PDF, Videos, ePub,
Presentations, etc.) within the same App.
Limited Capabilities to Deliver Multimedia
Content: OBIEE does not provide a multimedia
widget control like MicroStrategy. As a result,
the capability to deliver multimedia content is
limited.
3 Actionable Mobile Apps: Implement
transactional capabilities into the
information driven mobile apps.
Non-Actionable Mobile: OBIEE does not
provide transactional (write-back) capability
from Mobile.
4 Create Workflow-Driven Apps:
MicroStrategy Mobile provides high degree
of design flexibility to build multiple screens
and combining them into a single workflow-
driven app or dashboard.
Limited Flexibility to Create Custom
Workflows : OBIEE mobile apps provide limited
development flexibility to build intricate
workflows of multiple screens and combining
them into a seamless and intuitive dashboard
5 Deliver Rich Apps on Small Screen Devices:
Ability to do screen design and workflows
provide powerful capabilities to build apps
for small screen devices.
Limitations on Small Screen Devices: Due to
the smaller screen and lack of mouse-over
capabilities, certain components and dashboard
features are not supported on mobile devices.
NATIVE MOBILE BI APPS
MicroStrategy’s Native Mobile apps that users love vs. OBIEE’s limited Mobile capabilities4
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PROACTIVE BUSINESS MONITORING AND ALERTING
MicroStrategy’s proactive monitoring to improves business efficiency vs. OBIEE’s limited proactive monitoring
MicroStrategy Distribution Services acts as a
proactive information radar for the enterprise
MicroStrategy OBIEE
1 Mass Distribution of Personalized
Content (Report Bursting): Ability to
deliver personalized slices of
information from a single report to a
large number of users
Limited Report Bursting Capability:
OBIEE has very limited dynamic
distribution list capabilities across the
product set. Therefore,
Administrators have to define fixed
distribution lists and cannot use
conditions to dynamically conform
the recipient list.
Scheduling/Distribution of
dashboards is extremely limited.
5
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Transaction Services is fully integrated into
MicroStrategy’s organically grown platform
TRANSACTIONS AND WRITE-BACK
MicroStrategy’s Actionable dashboard and mobile apps vs. OBIEE’s non-actionable dashboards
MicroStrategy OBIEE
1 Data Written Back to the Data
Source: MicroStrategy
Transaction Services can not
only write back to the data
warehouses, datamarts, and
ERP/Operational Systems, but
also to Web Services
Applications (like
Salesforce.com).
Limited write-back
availability: Write-back
functionality is only supported
from Enterprise Dashboards.
No write-back capability is
available from Endeca, BI
Publisher or Mobile.
2 Multiple Formats of Data Input
Supported: Multiple control
styles for data input are
supported such as –
text/numeric fields, calendar
dates, time, binary values, drop-
down lists, slider, steppers,
switches, and camera.
Limited Support: OBIEE only
supports a few data input
styles as compared to
MicroStrategy
3 Transactional Mobile
Intelligence: MicroStrategy
supports business process to be
performed from a Mobile
transaction app without using
any traditional format.
Not Supported
6
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Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
ADVANCED INTERACTIVITY
Interact with different levels of data through Prompting, Drilling, and Searching
MicroStrategy OBIEE
1 Dynamic Report Personalization: Object prompts enable users to dynamically
select which report objects they want to see by authoring the report set at
runtime. As a result, a single report can span hundreds of possible data
combinations tailored to different user needs. MicroStrategy displays prompt
values and report content that are permitted by the user's security profile.
MicroStrategy prompts enable different users to personalize the same report
and give them significant ad hoc capabilities.
Limited Dynamic Report Personalization: Oracle offers limited options for
parameterized reports. Object or column prompts such as selection of
attributes, metrics, and filters on the fly are not supported. This limits end users
in terms of generating custom dashboard output at run-time and causes an
unnecessary number of reports to be created and maintained for end users.
2 Drill Anywhere: MicroStrategy users can drill anywhere in the entire data
warehouse or across multiple data sources for boundary-free investigative
analysis. Users can automatically drill within or across hierarchies without pre-
defining drill paths. They can also modify report contents on-the-fly and further
deepen the investigation by drilling outside of an Intelligent Cube to perform
OLAP analysis.
Lack of Automatic Drill-Anywhere: Users can drill up and down within a pre-
defined hierarchy. Users cannot automatically drill across reports. All drill paths
across cubes and across reports have to be manually defined by IT or report
developers. Users also cannot drill outside a data source to explore the entire
data warehouse. The data source typically only holds a subset of data
warehouse tables, further limiting the drilling capabilities.
3 Google-Like Search for Quick Data Access: MicroStrategy users can not only
search for reports and dashboards but also any other metadata objects using
auto-complete, suggested matches, and instant search results with multi-level
Google-like search capabilities. Granular object-level search allows users to
locate analytical objects easily, preventing redundant object creation and
promoting object reuse.
Limited Search Functionality: Users cannot search for metadata objects other
than reports and dashboards. Oracle also does not have auto-complete,
Google-like search capabilities available from the platform. Only Endeca offers
advanced google-like search interactivity.
7
Powerful Personalization Automatic Drill Anywhere Multi-Level Search
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INTEGRATED MAPPING
Advanced geospatial analysis for the masses8
MicroStrategy OBIEE
1 Free Esri Maps Out-of-the Box:
MicroStrategy provides a free out-of-
the-box connector to Esri ArcGIS
online. As a result, advanced
geospatial analysis, including place
data points or shaded geographic
areas on a map, as well as the ability
to create clusters, density maps, and
other spatial visualizations is
accessible to all users. MicroStrategy
also incorporates several Esri
basemaps, including street views and
satellite imagery.
No Out of the Box Free Mapping
2 Maps Anywhere: Mobile, Desktop,
and Web: MicroStrategy Mobile
provides free native out-of-the-box
mapping capabilities via Google and
Apple Maps. Integration with device
GPS a contextual user experience.
Limited Access to Maps from
Different Tools: Maps are only
available from Web. OBIEE has no
integration to maps via Publisher, or
Mobile.
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PERFORMANCE AND SCALABILITY
High scalable BI platform with superior performance9
MicroStrategy OBIEE
1 Push-Down Architecture: MicroStrategy is widely recognized by
industry analysts & customers as a highly scalable enterprise BI
platform. MicroStrategy leverages the database to its fullest extent
by pushing data joins and analytic calculations to the database
whenever possible.
Mid-Tier Centric Processing: Data joins across multiple sources, and many
calculations are performed at the mid-tier level resulting in unnecessary
data movement and poor utilization of database processing power.
2 Automatic Aggregate Awareness: Maximized database usage and
enhanced performance for every analysis by making use of common
data warehouse optimization techniques like aggregate tables and
table partitioning.
Manual Aggregate Awareness: Oracle relies on Aggregate Persistence
Wizard to configure aggregate tables to be used within the schema layer.
These tables have to be manually maintained over time.
3 Clustering and caching create superior performance: Asymmetric
clustering, shared caching, and cluster-wide synchronization of in-
memory cubes and metadata are all supported by MicroStrategy
Limited Clustering: OBIEE is limited in the extent to which resources can
be optimally shared across a cluster within a single server or across multiple
physical servers. Asymmetric clustering is not supported.
Push-down
Joining Uses the
DBMS Engine
Multi-pass SQL
Multi-dimensional
Business Model
Joins across
databases happen
at the client side
Minimum data
movement across
the network
Heavy data
movement
across the
network
Push-down architecture to fully leverage database processing power
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
ADMINISTRATION EFFICIENCY
Higher efficiency using administration and automation tools vs. limited administration tools
MicroStrategy OBIEE
1 Workflow Automation: MicroStrategy System Manager merges
different administrative tasks, such as creating users, starting or
stopping server, and many others into a single workflow. It is also
possible to combine non-MicroStrategy processes into the
workflow.
No Workflow Automation: OBIEE does not provide any
workflow automation tool.
2 Object Management and Migrations: MicroStrategy Object
Manager facilitates metadata life cycle management. The
presence of a single metadata repository increases change
management accuracy and efficiency.
Object Management Available: OBIEE provides limited
capabilities for migration management and conflict
resolution. These tools cannot easily merge and reconcile
metadata objects from one product into another increasing
efforts required to prevent errors.
3 Automated Integrity Checking: MicroStrategy Integrity Manager
automates the report comparison process and verifies the
consistency of reports by comparing both the SQL and the pixels
of copies of reports and highlights any inconsistencies. This
automated process eliminates the need of manual consistency
checking, resulting in huge time savings while upgrading to a
newer versions or during object migrations.
Limited Integrity and Regression Testing: OBIEE does not
provide a data integrity tool that can automatically uncover
changes and errors introduced into the system while
performing changes. Lack of such tool significantly reduced
the ability of the IT staff to find errors before the business
users do and increases the maintenance costs.
4 Automated Command Line Scripts: MicroStrategy Command
Manager reduces repetitive and time consuming administrative
tasks through automated command line scripts.
No Automated Command Line Scripts for Administrative
Tasks: OBIEE does not provide a comprehensive command
line administrative tool with out of the box commands for
high volume tasks across the product set. Commands have to
be manually scripted making administration across several BI
applications more time consuming.
5 Out-of-the-box Monitoring Across the Platform: MicroStrategy
Enterprise Manager provides out-of-the box platform monitoring
with hundreds of KPIs and corresponding dashboards to perform
impact analysis, auditing, and tuning of the BI application.
Administrators can also easily monitor mobile app usage to not
only learn about user behavior but also enhance the mobile
applications accordingly for an optimized user experience.
MicroStrategy enables administrators to customize and save the
language settings of the interface, data, and metadata at the user
level. Automated tools enable easy internationalization of BI
applications.
Limited Monitoring Flexibility: OBIEE provides disparate
tools with reports and KPIs to monitor the BI application
from end to end. Multiple monitoring tools significantly
decrease the efficiency of the BI administration team. In
addition OBIEE does not offer any activity monitoring for
Mobile users.
10
OBIEE’S LIMITED ADMINISTRATION
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
DEPLOYMENT FLEXIBILITY
BI on-premises or in the cloud
MicroStrategy OBIEE
1 Deploy Platform On-Premises or in the Cloud: The platform itself can be
deployed both on-premise and in a traditional software model or through the
Cloud environment. MicroStrategy Cloud offers a platform-as-a-service (PaaS)
offering which includes a MicroStrategy BI service, plus the option of adding
integrated data warehouse and data integration capabilities.
Limited Cloud Integration: OBIEE technology is adapted for Cloud
computing for pre-packed applications only. OBIEE does not host the on
premise grown application on the cloud.
2 Access Data Instantly via MicroStrategy Analytics Express (SaaS): Business
users can instantly connect to their data and explore it using powerful and
intuitive data visualizations. No installation required as all capabilities are
available through a zero-footprint Web based SaaS solution.
No Saas offering
3 Securely Explore Data using the Free MicroStrategy Analytics Desktop:
MicroStrategy offers a free solution to explore your data securely using a
desktop application. The free solution not only allow accessing Excel Files, and
Flat files but also all major databases and even big data sources.
No Desktop offering
Run MicroStrategy
Analytics Platform on-
premises (PaaS)
Deploy secure, expertly
managed BI Platform in
the Cloud
Start exploring in the cloud
with the free MicroStrategy
Analytics Express (SaaS)
11
BI Platform Agile BI
Start exploring data with
free MicroStrategy
Analytics Desktop
Analytics Express
CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any
Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.
“BIScorecard is the only analyst firm that tests
BI suites hands-on, based on over 300 detailed
criteria, and with the customer perspective in
mind.”
BI Scorecard
INDUSTRY ANALYST
Get unbiased perspective from one of the top industry analysts – BiScorecard12
Source: BI Scorecard® Strategic and Product Summary – Q4 2013.
MicroStrategy vs. OBIEE
• No functional gaps, superior breadth
• Industry’s best architecture and interactive reports
• Highest-rated overall in self-service BI and Administration

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MicroStrategy 9 vs Oracle 11G BI capabilities

  • 1. CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. MICROSTRATEGY 9.4.1VS. ORACLE 11G A comparison of key BI capabilities (2014)
  • 2. This Document reflects the views, opinions and conclusions of MicroStrategy Incorporated (“MicroStrategy”) and other contributors to this Document. This Document is provided “as is” and without express or limited warranty of any kind by either MicroStrategy or anyone who has been involved in the creation, production or distribution of this Document (collectively, “Contributors”), including, but not limited to, the implied warranties of merchantability and fitness for a particular purpose. Neither MicroStrategy nor Contributors makes any warranty, express or implied, concerning the accuracy, correctness, completeness or adequacy of any information that is provided in this Document. The entire risk with respect to the use of, or reliance on, this Document is with you. Should this Document prove inaccurate or erroneous (in whole or in part), you (and not MicroStrategy or Contributors) assume the entire risk for all costs related to the use of this Document. In no event will MicroStrategy or Contributors be liable to you on account of any claim for damage, including any lost profits, lost savings, or other special, incidental, consequential, exemplary or other direct or indirect damages, including but not limited to any damages assessed against or paid by you to any third party, arising from the use of, or reliance on, this Document, even if MicroStrategy and Contributors have been advised of the possibility of such damages. In addition, neither MicroStrategy nor Contributors shall be liable for any claim by you or any other party for damages arising from the use of, or reliance on, this Document, based upon principles of contract warranty, negligence, strict liability, the failure of any remedy to achieve its essential purpose, or otherwise. This Document is copyrighted and all rights are reserved by MicroStrategy. MicroStrategy reserves the right to make periodic modifications to this Document without obligation to notify any person or entity of such revision. Copying, duplicating, selling, or otherwise distributing any part of this Document without prior written consent of an authorized representative of MicroStrategy is prohibited. Copyright Information All Contents Copyright © 2013 MicroStrategy Incorporated. All Rights Reserved. Trademark Information MicroStrategy, MicroStrategy 6, MicroStrategy 7, MicroStrategy 7i, MicroStrategy 7i Evaluation Edition, MicroStrategy 7i Olap Services, MicroStrategy 8, MicroStrategy 9, MicroStrategy Distribution Services, MicroStrategy MultiSource Option, MicroStrategy Command Manager, MicroStrategy Enterprise Manager, MicroStrategy Object Manager, MicroStrategy Reporting Suite, MicroStrategy Power User, MicroStrategy Analyst, MicroStrategy Consumer, MicroStrategy Email Delivery, MicroStrategy BI Author, MicroStrategy BI Modeler, MicroStrategy Evaluation Edition, MicroStrategy Administrator, MicroStrategy Agent, MicroStrategy Architect, MicroStrategy BI Developer Kit, MicroStrategy Broadcast Server, MicroStrategy Broadcaster, MicroStrategy Broadcaster Server, MicroStrategy Business Intelligence Platform, MicroStrategy Consulting, MicroStrategy CRM Applications, MicroStrategy Customer Analyzer, MicroStrategy Desktop, MicroStrategy Desktop Analyst, MicroStrategy Desktop Designer, MicroStrategy eCRM 7, MicroStrategy Education, MicroStrategy eTrainer, MicroStrategy Executive, MicroStrategy Infocenter, MicroStrategy Intelligence Server, MicroStrategy Intelligence Server Universal Edition, MicroStrategy MDX Adapter, MicroStrategy Narrowcast Server, MicroStrategy Objects, MicroStrategy OLAP Provider, MicroStrategy SDK, MicroStrategy Support, MicroStrategy Telecaster, MicroStrategy Transactor, MicroStrategy Web, MicroStrategy Web Business Analyzer, MicroStrategy World, Application Development and Sophisticated Analysis, Best In Business Intelligence, Centralized Application Management, Information Like Water, Intelligence Through Every Phone, Intelligence To Every Decision Maker, Intelligent E-Business, Personalized Intelligence Portal, Query Tone, Rapid Application Development, MicroStrategy Intelligent Cubes, The Foundation For Intelligent E- Business, The Integrated Business Intelligence Platform Built For The Enterprise, The Platform For Intelligent E-Business, The Scalable Business Intelligence Platform Built For The Internet, Office Intelligence, MicroStrategy Office, MicroStrategy Report Services, MicroStrategy Web MMT, MicroStrategy Web Services, Pixel Perfect, Pixel-Perfect, MicroStrategy Mobile, MicroStrategy Integrity Manager and MicroStrategy Data Mining Services are all registered trademarks or trademarks of MicroStrategy Incorporated. All other company and product names may be trademarks of the respective companies with which they are associated. Specifications subject to change without notice. MicroStrategy is not responsible for errors or omissions. MicroStrategy makes no warranties or commitments concerning the availability of future products or versions that may be planned or under development. Patent Information This product is patented. One or more of the following patents may apply to the product sold herein: U.S. Patent Nos. 6,154,766, 6,173,310, 6,260,050, 6,263,051, 6,269,393, 6,279,033, 6,567,796, 6,587,547, 6,606,596, 6,658,093, 6,658,432, 6,662,195, 6,671,715, 6,691,100, 6,694,316, 6,697,808, 6,704,723, 6,741,980, 6,765,997, 6,768,788, 6,772,137, 6,788,768, 6,798,867, 6,801,910, 6,820,073, 6,829,334, 6,836,537, 6,850,603, 6,859,798, 6,873,693, 6,885,734, 6,940,953, 6,964,012, 6,977,992, 6,996,568, 6,996,569, 7,003,512, 7,010,518, 7,016,480, 7,020,251, 7,039,165, 7,082,422, 7,113,993, 7,127,403, 7,174,349, 7,181,417, 7,194,457, 7,197,461, 7,228,303, 7,260,577, 7,266,181, 7,272,212, 7,302,639, 7,324,942, 7,330,847, 7,340,040, 7,356,758, 7,356,840, 7,415,438, 7,428,302, 7,430,562, 7,440,898, 7,486,780, 7,509,671, 7,516,181, 7,559,048, 7,574,376, 7,617,201, 7,725,811, 7,801,967, 7,836,178, 7,861,161, 7,861,253, 7,881,443, 7,925,616, 7,945,584, 7,970,782, 8,005,870, 8,051,168, 8,051,369, 8,094,788, 8,130,918, 8,296,287, 8,321,411 and 8,452,755. Other patent applications are pending. How to Contact Us MicroStrategy Incorporated 1850 Towers Crescent Plaza Tysons Corner, VA 22182 Phone: 703.848.8600 Fax: 703.848.8610 E-mail: info@microstrategy.com http://www.microstrategy.com
  • 3. CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. MICROSTRATEGYVS. OBIEE– EXECUTIVE SUMMARY KEY CONSIDERATIONS MICROSTRATEGY OBIEE 1.ARCHITECTURAL EFFICIENCY a. METADATA ARCHITECTURE – Single, reusable and object-oriented metadata vs. multiple metadata silos STRONG AVERAGE b. DATA ARCHITECTING - MicroStrategy’s ability to combine different data sources vs. OBIEE’s restrictive multisource STRONG AVERAGE c. SECURITY ARCHITECTURE - Centralized and easy to manage security vs. decentralized security STRONG WEAK 2. SELF-SERVICE (DATA DISCOVERY) a. AGILE ANALYTICS – Business friendly self-service analytics and rapid dashboard development STRONG AVERAGE b. SELF-SERVICE ARCHITECTURE – MicroStrategy’s fully integrated data discovery vs. OBIEE’s limited integration STRONG AVERAGE 3. ENTERPRISE-GRADE DASHBOARDS – Powerful design capabilities vs. limited dashboard experience STRONG AVERAGE 4. NATIVE MOBILE BI APPS – Native Mobile apps that users love vs. OBIEE’s limited mobile capabilities STRONG AVERAGE 5. PROACTIVE BUSINESS MONITORING AND ALERTING – Proactive monitoring vs. limited proactive monitoring STRONG AVERAGE 6. TRANSACTIONS AND WRITE-BACK – Actionable vs. non-actionable dashboards and mobile apps STRONG NO SUPPORT 7. ADVANCED INTERACTIVITY – Interact with different levels of data through prompting, drilling, and searching STRONG AVERAGE 8. INTEGRATED MAPPING – Advanced geospatial analysis for the masses STRONG AVERAGE 9. PERFORMANCE AND SCALABILITY – Superior performance at scale vs. performance limitations at scale STRONG AVERAGE 10.ADMINISTRATION EFFICIENCY – Higher efficiency using administration tools vs. limited administration tools STRONG AVERAGE 11. DEPLOYMENT FLEXIBILITY – BI on-premises or in the cloud STRONG AVERAGE 12. INDUSTRY ANALYSTS – Get unbiased perspective from one of the top industry analysts – BiScorecard STRONG AVERAGE
  • 5. CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. ARCHITECTURAL EFFICIENCY – METADATA ARCHITECTURE MicroStrategy’s single unified architecture vs. OBIEE’s multiple interfaces architecture 1.a. Other BI ToolsMICROSTRATEGY MicroStrategy OBIEE 1 Single Unified Architecture: MicroStrategy’s BI platform is organically developed from the ground up without any acquisitions. A single metadata, server, and code base enables centralized security and administration as well as tighter product integration. Acquired Disjointed Technologies: Oracle does not offer a unified BI platform with a single code base. OBIEE is an attempt to integrate the former Siebel Business Analytics Platform, Hyperion BI and Oracle Business applications creating functionality overlaps between the different tools. 2 Highly Object-Oriented Development and Object Reusability: Reusability of metadata components ensure that the same analytic object is used over and over at many different places across many reports and dashboards, and also as building block to create other analytic objects. Any change made to the reusable metadata components automatically propagate to all dependent objects ensuring easy and automated change management. MicroStrategy’s object-oriented metadata contains the most reusable objects including but not limited to attributes, metrics, filters, prompts, consolidations, custom groups, reports and templates. Redundant Changes Result in Maintenance Nightmare: Report developers cannot create report objects such as metrics and filters as stand- alone and reuse them across different reports/dashboards creating redundant work and too many objects that serve the same purpose to maintain. MicroStrategy offers a much superior metadata architecture as compared to OBIEE
  • 6. CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. ARCHITECTURAL EFFICIENCY – DATA ARCHITECTING MicroStrategy’s ability to combine different data sources vs. Oracle’s restrictive multi-source MicroStrategy OBIEE 1 Self-Service Data Blending Capability: MicroStrategy provides the option to either create a enterprise-wide logical data model or the ability for business users to easily combine data from different data sources on- the-fly. This provides high degree of data analysis flexibility. Limited Data Blending Capabilities: OBIEE offers data blending capabilities from the BI enterprise, however users using Endeca for data discovery capabilities cannot take advantage of this feature. 2 Superior Scalability and Performance Through In-memory ROLAP: MicroStrategy’s in-memory ROLAP architecture provides the best of both worlds by combining the speed of in-memory processing with the scalability of direct database access. In-memory cubes exist within the virtual data model that spans the BI application and give users fast response times while maintaining full access to the entire enterprise data warehouse. Developers have the flexibility of selectively accelerating response times of the most frequently accessed reports by creating in- memory cubes, while maintaining a single enterprise-wide view of information. In-Memory Cubes Have Limited Support: In- memory cubes only supported on a limited list of Oracle databases as compared to MicroStrategy. The Cubes are modeled with a built-for-purpose modeling thus requiring additional schema work instead of directly leveraging the already-built schema model MicroStrategy Cube Advisor recommends and automatically creates an optimal set of in-memory cubes based on usage patterns for different users accessing the BI system. This process considerably reduces administration workload and provides an efficient way to quickly improves response times of the most time consuming and frequently accessed reports. No Automatic Cube Creation Based on Recommendation Engine: OBIEE does not provide a tool that would recommend and create optimum set of in-memory cubes based on the usage pattern of the BI deployment. 1.b. Create a unified enterprise-wide view from all your data assets Enterprise-wide data model Perform on-the-fly data blending Enterprise-wide data model Data mart OR
  • 7. CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. Enterprise-Class Security at Every Level of the BI Architecture ARCHITECTURE EFFICIENCY – SECURITY ARCHITECTURE Centralized and easy to manage security infrastructure vs. decentralized Security management MicroStrategy OBIEE 1 Centralized and Pervasive Security: MicroStrategy provides centralized security administration across the entire platform. Security can be managed for all reports and documents from a single location. De-Centralized Security: OBIEE’s security is manually configured in many places like Oracle BI Publisher, Oracle BI, Oracle Enterprise Manager etc… increasing the chances of human error. 2 Object-Level Access Privileges: Administrators can assign access control privileges (read, write, use, delete, execute, and browse) on individual metadata objects like attributes metrics, filters, custom groups, and others. Limited Flexibility Setting User Privileges: OBIEE offers administrators very limited granularity for setting group and user privileges. It is not possible to assign access control privileges on individual metadata objects like metrics and attributes. 3 Reusable and Fine-Grained Setup for Platform-Wide User Authorization: MicroStrategy employs over 160 privileges to assign application functionality to user groups, user roles, and individual users. No Reusable Security Setup: Security settings cannot be reused across the entire deployment and have to be defined redundantly for every user group. 1.c.
  • 8. CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. SELF-SERVICE (DATA DISCOVERY) – AGILE ANALYTICS Business friendly self-service analytics and rapid dashboard development MicroStrategy OBIEE 2 Data Blending Capabilities: MicroStrategy allows the definition of a single visualization with attributes/metrics feeding from multiple datasets (reports/cubes) from within Enterprise Dashboards and Visual insight. In addition, it allows joining modeled and un-modeled datasets. Limited Data Blending Capabilities: Endeca allows joining multiple data sources into a single cube and a single visualization. However unlike MicroStrategy it cannot join data between different cubes into the a single visualization. Also Oracle does not support data blending capabilities from the enterprise platform 3 Built-in Best Practices for Visual Exploration: A number of visual exploration best practices embedded within the product. For example, visualization suggestion engine, auto geocoding, auto time hierarchy creation, multiple shelf's like color-by, and size-by for easy multidimensional analysis. No Built-in Best Practices for Visual Exploration are Supported: Endeca does not have built-in best practices for ad-hoc analysis of data and does not support a visualization suggestion mechanism. 4 Mobile Accessible Dashboards: Interactive visualizations created in Visual Insight can be viewed in any mobile device, thus, allowing the users to interact with data on the go. No accessibility to visualizations on Mobile Devices: There is not support for Endeca on Mobile Rapid data analysis and dashboard creation Graphical Query Builder for easy data preparation 2.a.
  • 9. CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. SELF-SERVICE (DATA DISCOVERY) – SELF-SERVICE ARCHITECTURE MicroStrategy’s Fully Integrated Data Discovery vs. Oracle Endeca’s Limited Integration MicroStrategy OBIEE 1 Fully Integrated Data Discovery Utilizes Platform ACL’s: MicroStrategy Visual Insight is fully integrated with the MicroStrategy platform and provides the option to utilize the existing schema layer. This ensures reusability of datasets and a single version of the truth for all users. As a result, MicroStrategy enables a managed self-service environment free of spread-marts and data siloes. MicroStrategy Visual Insight automatically utilizes users’ object-level access control privileges from the platform security setup. Partially Integrated Data Discovery: Just like most of the Oracle BI platform, Endeca was acquired by Oracle and is now a separate Enterprise Data Discovery Platform. Not only Endeca comes with limited data discovery capabilities as compared to MicroStrategy, it is not integrated with the rest of the OBIEE platform. Its integration is limited to BI Publisher and only works one way. Administrators cannot leverage any of the existing administration or security configurations. In addition, Endeca is a separate platform with its own cost, installation and configuration with no support for Mobile. 2.b. Single Version of the Truth DWH CubeCube DWH Agility for business Manageability and consistency for IT
  • 10. CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. ENTERPRISE-GRADE DASHBOARDS MicroStrategy’s powerful dashboard creation vs. OBIEE’s limited dashboard experience MicroStrategy OBIEE 1 Fully Integrated Dashboards with Powerful and Flexible Design Experience: Developers have exceptional flexibility to create highly interactive, pixel-perfect dashboards. A number of design capabilities such as WYSIWYG interface, multi-tab and multi-layered layouts, large number of selector controls for filtering flexibility and performing targeted filtering, information windows for contextual pop- ups, dashboard linking and screen designing for building workflows, fine- grained formatting capabilities, and wealth of interactive visualizations and widget controls provide a flexible and powerful design experience. Multiple Dashboarding Tools with Limitations in Design Experience:. OBIEE has different tools to create different types of dashboards. Oracle BI for regular dashboards, and Oracle BI Publisher for delivery dashboards and Endeca for data discovery. There is no way to go from one tool to another from within the dashboard. In addition, there is limited integration between these tools. Each tool has some capabilities and some limitations and not all of them allow you to create a report once and edit anywhere. In addition these tools are not available with one installation. 2 Custom Dashboard Output: Powerful object prompting capability generate custom outputs depending on the selections made by the end users during run-time. Limited Custom Dashboard Outputs: Object prompting is not supported. As a result, Oracle is limited in terms of generating custom dashboard output at run-time. 3 Automatic Drill-Anywhere: Users can automatically drill through the full depth and breadth of the data warehouse and obtain detailed information. No Automatic Drill Anywhere: Users can drill up and down within a pre-defined hierarchy. Users cannot drill outside a hierarchy or data source to explore the entire DWH, thus, limiting the drill experience. Gain superior insights from content rich enterprise dashboards 3
  • 11. CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. MicroStrategy Mobile Ranked #1 MicroStrategy OBIEE 1 Mobile Ready Reports and Dashboards: MicroStrategy allows users to run reports and dashboards directly on their iPad, iPhone, or Android devices. Because reports and dashboards in the BI application do not have to be re-authored for the mobile device, minimal additional IT investment is required for mobile deployment. Limited Dashboard Features on the Mobile Device: Only Oralce BI Dashboards are supported on Mobile. BI Publisher and Endeca are not. In addition, these reports have to be specifically formatted for Mobile devices creating multiple silos of information. 2 Deliver Multimedia Content Through Mobile App: Deliver multiple forms of information (PDF, Videos, ePub, Presentations, etc.) within the same App. Limited Capabilities to Deliver Multimedia Content: OBIEE does not provide a multimedia widget control like MicroStrategy. As a result, the capability to deliver multimedia content is limited. 3 Actionable Mobile Apps: Implement transactional capabilities into the information driven mobile apps. Non-Actionable Mobile: OBIEE does not provide transactional (write-back) capability from Mobile. 4 Create Workflow-Driven Apps: MicroStrategy Mobile provides high degree of design flexibility to build multiple screens and combining them into a single workflow- driven app or dashboard. Limited Flexibility to Create Custom Workflows : OBIEE mobile apps provide limited development flexibility to build intricate workflows of multiple screens and combining them into a seamless and intuitive dashboard 5 Deliver Rich Apps on Small Screen Devices: Ability to do screen design and workflows provide powerful capabilities to build apps for small screen devices. Limitations on Small Screen Devices: Due to the smaller screen and lack of mouse-over capabilities, certain components and dashboard features are not supported on mobile devices. NATIVE MOBILE BI APPS MicroStrategy’s Native Mobile apps that users love vs. OBIEE’s limited Mobile capabilities4
  • 12. CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. PROACTIVE BUSINESS MONITORING AND ALERTING MicroStrategy’s proactive monitoring to improves business efficiency vs. OBIEE’s limited proactive monitoring MicroStrategy Distribution Services acts as a proactive information radar for the enterprise MicroStrategy OBIEE 1 Mass Distribution of Personalized Content (Report Bursting): Ability to deliver personalized slices of information from a single report to a large number of users Limited Report Bursting Capability: OBIEE has very limited dynamic distribution list capabilities across the product set. Therefore, Administrators have to define fixed distribution lists and cannot use conditions to dynamically conform the recipient list. Scheduling/Distribution of dashboards is extremely limited. 5
  • 13. CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. Transaction Services is fully integrated into MicroStrategy’s organically grown platform TRANSACTIONS AND WRITE-BACK MicroStrategy’s Actionable dashboard and mobile apps vs. OBIEE’s non-actionable dashboards MicroStrategy OBIEE 1 Data Written Back to the Data Source: MicroStrategy Transaction Services can not only write back to the data warehouses, datamarts, and ERP/Operational Systems, but also to Web Services Applications (like Salesforce.com). Limited write-back availability: Write-back functionality is only supported from Enterprise Dashboards. No write-back capability is available from Endeca, BI Publisher or Mobile. 2 Multiple Formats of Data Input Supported: Multiple control styles for data input are supported such as – text/numeric fields, calendar dates, time, binary values, drop- down lists, slider, steppers, switches, and camera. Limited Support: OBIEE only supports a few data input styles as compared to MicroStrategy 3 Transactional Mobile Intelligence: MicroStrategy supports business process to be performed from a Mobile transaction app without using any traditional format. Not Supported 6
  • 14. CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. ADVANCED INTERACTIVITY Interact with different levels of data through Prompting, Drilling, and Searching MicroStrategy OBIEE 1 Dynamic Report Personalization: Object prompts enable users to dynamically select which report objects they want to see by authoring the report set at runtime. As a result, a single report can span hundreds of possible data combinations tailored to different user needs. MicroStrategy displays prompt values and report content that are permitted by the user's security profile. MicroStrategy prompts enable different users to personalize the same report and give them significant ad hoc capabilities. Limited Dynamic Report Personalization: Oracle offers limited options for parameterized reports. Object or column prompts such as selection of attributes, metrics, and filters on the fly are not supported. This limits end users in terms of generating custom dashboard output at run-time and causes an unnecessary number of reports to be created and maintained for end users. 2 Drill Anywhere: MicroStrategy users can drill anywhere in the entire data warehouse or across multiple data sources for boundary-free investigative analysis. Users can automatically drill within or across hierarchies without pre- defining drill paths. They can also modify report contents on-the-fly and further deepen the investigation by drilling outside of an Intelligent Cube to perform OLAP analysis. Lack of Automatic Drill-Anywhere: Users can drill up and down within a pre- defined hierarchy. Users cannot automatically drill across reports. All drill paths across cubes and across reports have to be manually defined by IT or report developers. Users also cannot drill outside a data source to explore the entire data warehouse. The data source typically only holds a subset of data warehouse tables, further limiting the drilling capabilities. 3 Google-Like Search for Quick Data Access: MicroStrategy users can not only search for reports and dashboards but also any other metadata objects using auto-complete, suggested matches, and instant search results with multi-level Google-like search capabilities. Granular object-level search allows users to locate analytical objects easily, preventing redundant object creation and promoting object reuse. Limited Search Functionality: Users cannot search for metadata objects other than reports and dashboards. Oracle also does not have auto-complete, Google-like search capabilities available from the platform. Only Endeca offers advanced google-like search interactivity. 7 Powerful Personalization Automatic Drill Anywhere Multi-Level Search
  • 15. CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. INTEGRATED MAPPING Advanced geospatial analysis for the masses8 MicroStrategy OBIEE 1 Free Esri Maps Out-of-the Box: MicroStrategy provides a free out-of- the-box connector to Esri ArcGIS online. As a result, advanced geospatial analysis, including place data points or shaded geographic areas on a map, as well as the ability to create clusters, density maps, and other spatial visualizations is accessible to all users. MicroStrategy also incorporates several Esri basemaps, including street views and satellite imagery. No Out of the Box Free Mapping 2 Maps Anywhere: Mobile, Desktop, and Web: MicroStrategy Mobile provides free native out-of-the-box mapping capabilities via Google and Apple Maps. Integration with device GPS a contextual user experience. Limited Access to Maps from Different Tools: Maps are only available from Web. OBIEE has no integration to maps via Publisher, or Mobile.
  • 16. CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. PERFORMANCE AND SCALABILITY High scalable BI platform with superior performance9 MicroStrategy OBIEE 1 Push-Down Architecture: MicroStrategy is widely recognized by industry analysts & customers as a highly scalable enterprise BI platform. MicroStrategy leverages the database to its fullest extent by pushing data joins and analytic calculations to the database whenever possible. Mid-Tier Centric Processing: Data joins across multiple sources, and many calculations are performed at the mid-tier level resulting in unnecessary data movement and poor utilization of database processing power. 2 Automatic Aggregate Awareness: Maximized database usage and enhanced performance for every analysis by making use of common data warehouse optimization techniques like aggregate tables and table partitioning. Manual Aggregate Awareness: Oracle relies on Aggregate Persistence Wizard to configure aggregate tables to be used within the schema layer. These tables have to be manually maintained over time. 3 Clustering and caching create superior performance: Asymmetric clustering, shared caching, and cluster-wide synchronization of in- memory cubes and metadata are all supported by MicroStrategy Limited Clustering: OBIEE is limited in the extent to which resources can be optimally shared across a cluster within a single server or across multiple physical servers. Asymmetric clustering is not supported. Push-down Joining Uses the DBMS Engine Multi-pass SQL Multi-dimensional Business Model Joins across databases happen at the client side Minimum data movement across the network Heavy data movement across the network Push-down architecture to fully leverage database processing power
  • 17. CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. ADMINISTRATION EFFICIENCY Higher efficiency using administration and automation tools vs. limited administration tools MicroStrategy OBIEE 1 Workflow Automation: MicroStrategy System Manager merges different administrative tasks, such as creating users, starting or stopping server, and many others into a single workflow. It is also possible to combine non-MicroStrategy processes into the workflow. No Workflow Automation: OBIEE does not provide any workflow automation tool. 2 Object Management and Migrations: MicroStrategy Object Manager facilitates metadata life cycle management. The presence of a single metadata repository increases change management accuracy and efficiency. Object Management Available: OBIEE provides limited capabilities for migration management and conflict resolution. These tools cannot easily merge and reconcile metadata objects from one product into another increasing efforts required to prevent errors. 3 Automated Integrity Checking: MicroStrategy Integrity Manager automates the report comparison process and verifies the consistency of reports by comparing both the SQL and the pixels of copies of reports and highlights any inconsistencies. This automated process eliminates the need of manual consistency checking, resulting in huge time savings while upgrading to a newer versions or during object migrations. Limited Integrity and Regression Testing: OBIEE does not provide a data integrity tool that can automatically uncover changes and errors introduced into the system while performing changes. Lack of such tool significantly reduced the ability of the IT staff to find errors before the business users do and increases the maintenance costs. 4 Automated Command Line Scripts: MicroStrategy Command Manager reduces repetitive and time consuming administrative tasks through automated command line scripts. No Automated Command Line Scripts for Administrative Tasks: OBIEE does not provide a comprehensive command line administrative tool with out of the box commands for high volume tasks across the product set. Commands have to be manually scripted making administration across several BI applications more time consuming. 5 Out-of-the-box Monitoring Across the Platform: MicroStrategy Enterprise Manager provides out-of-the box platform monitoring with hundreds of KPIs and corresponding dashboards to perform impact analysis, auditing, and tuning of the BI application. Administrators can also easily monitor mobile app usage to not only learn about user behavior but also enhance the mobile applications accordingly for an optimized user experience. MicroStrategy enables administrators to customize and save the language settings of the interface, data, and metadata at the user level. Automated tools enable easy internationalization of BI applications. Limited Monitoring Flexibility: OBIEE provides disparate tools with reports and KPIs to monitor the BI application from end to end. Multiple monitoring tools significantly decrease the efficiency of the BI administration team. In addition OBIEE does not offer any activity monitoring for Mobile users. 10 OBIEE’S LIMITED ADMINISTRATION
  • 18. CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. DEPLOYMENT FLEXIBILITY BI on-premises or in the cloud MicroStrategy OBIEE 1 Deploy Platform On-Premises or in the Cloud: The platform itself can be deployed both on-premise and in a traditional software model or through the Cloud environment. MicroStrategy Cloud offers a platform-as-a-service (PaaS) offering which includes a MicroStrategy BI service, plus the option of adding integrated data warehouse and data integration capabilities. Limited Cloud Integration: OBIEE technology is adapted for Cloud computing for pre-packed applications only. OBIEE does not host the on premise grown application on the cloud. 2 Access Data Instantly via MicroStrategy Analytics Express (SaaS): Business users can instantly connect to their data and explore it using powerful and intuitive data visualizations. No installation required as all capabilities are available through a zero-footprint Web based SaaS solution. No Saas offering 3 Securely Explore Data using the Free MicroStrategy Analytics Desktop: MicroStrategy offers a free solution to explore your data securely using a desktop application. The free solution not only allow accessing Excel Files, and Flat files but also all major databases and even big data sources. No Desktop offering Run MicroStrategy Analytics Platform on- premises (PaaS) Deploy secure, expertly managed BI Platform in the Cloud Start exploring in the cloud with the free MicroStrategy Analytics Express (SaaS) 11 BI Platform Agile BI Start exploring data with free MicroStrategy Analytics Desktop Analytics Express
  • 19. CONFIDENTIALThe Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited. “BIScorecard is the only analyst firm that tests BI suites hands-on, based on over 300 detailed criteria, and with the customer perspective in mind.” BI Scorecard INDUSTRY ANALYST Get unbiased perspective from one of the top industry analysts – BiScorecard12 Source: BI Scorecard® Strategic and Product Summary – Q4 2013. MicroStrategy vs. OBIEE • No functional gaps, superior breadth • Industry’s best architecture and interactive reports • Highest-rated overall in self-service BI and Administration