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Direct Mail Tactics to get a Maximum Response. Presented by Laurie Beasley of Beasley Direct 7/26/00 Prepared for JWTMMG by James E. Sullivan Optic Nerve Direct Marketing 3.05.07
AGENDA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trends for Direct Marketing ,[object Object],[object Object],[object Object],[object Object]
Direct Mail Formats that Work ,[object Object],[object Object]
The Rules of Direct Mail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Rules…(continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Rules…(continued) ,[object Object],[object Object],[object Object],[object Object]
The Rules…(continued) ,[object Object],[object Object],[object Object],[object Object]
The Rules…(continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Rules…(continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Rules…(continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Rules…(continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Letter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Letter…(continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Brochure ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Order Form ,[object Object]
The Order Form…(continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secrets of Great Direct Mail Copy that Sells…..  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secrets… (continued) ,[object Object],[object Object],[object Object],[object Object]
Secrets…(continued) ,[object Object],[object Object],[object Object],[object Object]
Secrets…(continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Secrets…(continued) ,[object Object],[object Object],[object Object]
Secrets…(continued) ,[object Object],[object Object]
Secrets…(continued) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Secrets…(continued) ,[object Object],[object Object]
How to generate Leads ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secrets…(continued) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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The Rules Of Direct Mail

  • 1. Direct Mail Tactics to get a Maximum Response. Presented by Laurie Beasley of Beasley Direct 7/26/00 Prepared for JWTMMG by James E. Sullivan Optic Nerve Direct Marketing 3.05.07
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