My upcoming deck for SMX 2014. The presentation is centered around using PPC data to identify emotional drivers of your audience. Once you find what your audience cares about, use it to craft organic assets most likely to be shared, saved and (most of all) read.

1. ppc+ seo

2. bit.ly/smxny14

3. flickr.com/loop_oh/

5. demographics
@bigalittlea

6. 21-39
female
degree
flickr.com/francisco_osorio/

7. demographics
@bigalittlea

8. who arethey?
@bigalittlea

9. what do
they love?
flickr.com/nlireland

10. what
excites
them?
flickr.com/yaffamedia

11. what
scares them?
sgarbe.com

12. what will they read
save
share?
@bigalittlea

13. what will they give up?
flickr.com/theeerin

14. if ibuild it, will they come?

15. OBSERVE
@bigalittlea

16. Search questions
1: query mining
flickr.com/theeerin

17. prioritize keywords
…(duh)
@bigalittlea

19. aov: $89
cvr: 5.1%

20. agnostic?
aov: $87
cvr: 3.3%

21. men?
aov: $82
cvr: 6.6%

23. women!
aov: $94
cvr: 7.9%

24. question
mining
flickr.com/derek_b

25. @bigalittlea

26. who
what
where
when
why
how
do
can
if
@bigalittlea

27. queries
imps
clicks
how to make a squeeze page
771
62
how to create a squeeze page
727
70
how to build a squeeze page
214
34
how to create a squeeze page in wordpress
177
25
how to use brand
132
33
how to make a squeeze page on wordpress
104
19
how to make squeeze page
58
19
how to setup a squeeze page on wordpress
50
9
how to setup a squeeze page
49
15
how to create a squeeze page for free
49
10
how much does brand cost
46
18

28. queries
imps
clicks
what is a squeeze page
5,310
199
what is brand
1,588
201
what is an autoresponder
701
55
what is mailchimp
189
2
what is squeeze page
101
14
what is auto response
98
3
what is autoresponder
82
22
what are autoresponders
61
10
what is mail chimp
60
1
what are squeeze page examples
57
13
what is a autoresponder
56
12
what are squeeze pages
38
3

29. FOLLOW
@bigalittlea

30. visitor comes to your site
visitor added to list
visitor leaves
your ad displays across the web
visitor returns to your site, more $$$
@bigalittlea

31. visitor comes to your site
visitor added to list
visitor leaves
your ad displays across the web
visitor returns to your site, more $$$
@bigalittlea

32. lovely
bride
to be

33. PreOwnedWeddingDresses.com
@bigalittlea

34. shopping tips
@bigalittlea

35. @bigalittlea

36. adverse weather wedding guides
@bigalittlea

37. @bigalittlea

39. @bigalittlea

40. buying a
house together
@bigalittlea

41. …living together…?
@bigalittlea

42. @bigalittlea

43. they’re dating!?!?
@bigalittlea

44. window shoppers
bridesmaids
guests
@bigalittlea

45. Search query (RLDSA)
what aren’t we targeting?

46. remarketing
+ DSA

47. ACCELERATE

48. @bigalittlea

49. there’s
more!

50. visitor comes to your site
visitor added to list
visitor leaves
your ad displays across the web
visitor returns to your site, more $$$
@bigalittlea

51. visitor comes to your site
visitor added to list
visitor leaves
your ad displays across the web
visitor returns to your site, more $$$
@bigalittlea

52. find look-a-likes

53. GIVE A DOG
A BONE

54. Where does he get all those wonderful toys?

55. @bigalittlea

56. teach us!!
@bigalittlea

57. find (almost) anybody’s email address -@robousbey
how to find anyone’s email using allmytweets-@mmstll
complete list of little-known tricks to finding anyone’s email -@olgafilonchuk

58. we need those!!
@bigalittlea

59. or buy us beer. preferably beer with a goat on it.
@bigalittlea

60. bit.ly/smxny14