2. 1999
fresh from the u.s. to norway,
i helped write and edit telenor’s
international marketing platform
– No Barriers magazine
3. 1999
fresh from the u.s. to norway,
i helped write and edit telenor’s
international marketing platform
– No Barriers magazine
The most popular stories?
reporting from telenor’s unique
R&D unit at Kjeller
6. 2002
Edited the email newsletter for
nextra (telenor’s enterprise unit)
The biggest challenge?
packaging great content within the
constraints of email clients
9. 2003
edited the international in-house
magazine for norske skog
The key to its success?
an editor in norske skog with the
determination to tell original stories
11. 2006
promoted oslo’s IT, life sciences,
shipping and energy industries to
international audiences
12. 2006
promoted oslo’s IT, life sciences,
shipping and energy industries to
international audiences.
What was the biggest surprise?
oslo, norway and the nordics are full
of innovation (but they don’t tell their
stories very wel to the great abroad)
13. LESSON:
the nordics are full of unexploited
innovative potential – a failure not of
ideas, but of marketing
15. 2009
conceived and edited an international
stakeholder publication for abb,
called Generations
What set it apart?
extensive use of illustrations, info-
graphics and unique editorial concepts
17. 2010
launched book and microsite for
boeing daughter company in norway
around new marine technologies
18. 2010
launched book and microsite for
boeing daughter company in norway
around new marine technologies
How was it unique?
it packaged purely non-promotional
content in a booklet and website, and
went viral (with huge SEO benefits)
24. 2011
published ebooks, videos and websites
for major tech names like netsuite &
expedia
What’s the cutting edge of
digital marketing look like?
it’s still all about great content, but
involves stronger process and end-to-
end management
27. 2012
studied and wrote about lean startup
and entrepreneurship in digital
fields
How does entrepreneurship
connect to marketing?
the internet’s empowering radical
innovation everywhere, measurement
and iteration
30. THE SUM OF
ALL LESSONS:
i’ve built up a pedigree and background
that makes me uniquely suited to helping
nordic brands and creators tell
compelling stories to the world.
i’d love to talk…
rskin11@yahoo.com