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Big Data Elephants,Inc.
Strategic Consulting & Engineering Services
wwww.bigdataelephants.com	
  
OptimizingYour
Big Data Investment
while Minimizing Risk
Big	
  Data	
  Elephants,	
  Inc.	
   	
  Page	
  1	
  
When did your big data journey begin?
Do you know what to do next to maximize Big Data ROI?
Which of these should you be using? The list is growing….
wwww.bigdataelephants.com	
  Big	
  Data	
  Elephants,	
  Inc.	
   	
  Page	
  2	
  
•  Direct, positive business impact within a reasonable time frame
•  Step 1: Help You Understand If You Need Big Data
•  1-2 Hour Free Consultation, get past the Big Data “FUD”
•  Get vendor agnostic answers that help you understand whether your company needs to be using
Big Data
•  Step 2: Identify the Big Data Technologies Needed
•  2 Week Engagement : Quick Technology & Architecture Assessment and list of interview
questions your non-Big Data IT team can use to assess Consultants & W-2 candidates.
•  5-6 Week Engagement : Engage executives, lines of business and IT, understand business,
priorities, current technology infrastructure and team, deliver use case development requirements,
project, technical, resource and investment requirements.
•  Step 3: Help You Implement Your Big Data Solution
•  We provide the engineering, services, training and support to implement your Big Data Solution.
Our Approach
wwww.bigdataelephants.com	
  Big	
  Data	
  Elephants,	
  Inc.	
   	
  Page	
  3	
  
•  Meet with Big Data Elephants for a free 1-2 hour consultation and get past the
Big Data “FUD”
–  Understand Big Data terminology and definitions
–  Can your company benefit leveraging Big Data?
Step 1 : We Help You Understand Big Data & If You Need It
wwww.bigdataelephants.com	
  Big	
  Data	
  Elephants,	
  Inc.	
   	
  Page	
  4	
  
•  Get vendor agnostic answers that help you
understand whether or not your company
needs to be using Big Data.
-  If “Yes” then explore time boxed engagement
options that to help identify the Big Data
technologies needed, use cases, further engage
executives, lines of business and IT, understand
business priorities, current technology infrastructure
and team
-  If “No” then have the information you need to take
back to management and the team that explains
WHY your company should not be using Big Data
technologies.
Step	
  2	
  :	
  Iden+fy	
  the	
  Big	
  Data	
  Technologies	
  You	
  Need	
  
wwww.bigdataelephants.com	
  Big	
  Data	
  Elephants,	
  Inc.	
   	
  Page	
  5	
  
Typical Project Deliverables 2 Week Engagement 5-6 Week Engagement
Big Data Terms & Definitions ✔ ✔
W-2 & Consultant candidate interview
questions & strategy
✔ ✔
Quick Technology & Architecture
Assessment & Identify Big Data
Technologies Required
✔ ✔
Business Opportunity Identification
(Big Data Use Case Identification)
1 Use Case 3 Use Cases
Engage executives, lines of business and
IT, under business priorities, current
technology infrastructure and team.
✔
Business Justification Analysis
(ROI Analysis)
✔
Solution Definition & Architecture ✔
Big Data Team / Technical Requirements ✔
Implementation Strategy ✔
Identify Analytics Reporting / Dashboards
and other Use Case Dependent
Deliverables.
✔
Project Cost $20k $50k - $60k
It’s more than open source technology, it’s understanding how it can significantly impact your business!
Leverage an experienced Big Data team providing tailored engineering,
services, training and support to successfully implement your Big Data
Solution.
•  Strategic Business Consulting
•  Use Case Identification
•  Big Data Engineering
•  Big Data Products & Training
•  Solution Architecture/Design/Delivery
•  Big Data Tools Training
Clients leverage our expertise to accelerate Big Data “Time to Value”
Step 3 : We Help You Implement Your Big Data Solution
wwww.bigdataelephants.com	
  Big	
  Data	
  Elephants,	
  Inc.	
   	
  Page	
  6	
  
Example Big Data Use Cases
wwww.bigdataelephants.com	
  Big	
  Data	
  Elephants,	
  Inc.	
   	
  Page	
  7	
  
Retail/Consumer	
  Use	
  Cases	
  
•  Merchandising	
  &	
  Market	
  Basket	
  Analysis	
  
•  Campaign	
  Management	
  &	
  Customer	
  
Loyalty	
  Programs	
  
•  Supply-­‐chain	
  Management	
  &	
  AnalyKcs	
  
•  Event-­‐	
  &	
  Behavior-­‐Based	
  Targeted	
  
•  Market	
  &	
  Consumer	
  SegmentaKon	
  
	
  
Financial	
  Services	
  Use	
  Cases	
  
•  Compliance	
  &	
  Regulatory	
  ReporKng	
  
•  Risk	
  Analysis	
  &	
  Management	
  
•  Fraud	
  DetecKon	
  &	
  Security	
  Analysis	
  
•  CRM	
  &	
  Customer	
  Loyalty	
  Programs	
  
•  Credit	
  Risk,	
  Scoring	
  &	
  Analysis	
  
•  High	
  Speed	
  Arbitrage	
  Trading	
  
•  Trade	
  Surveillance	
  
•  Abnormal	
  Trading	
  PaQern	
  Analysis	
  
Web	
  &	
  Digital	
  Media	
  Services	
  Use	
  Cases	
  
•  Large-­‐scale	
  Clickstream	
  AnalyKcs	
  
•  Ad	
  targeKng,	
  analysis,	
  forecasKng	
  and	
  opKmizaKon	
  
•  Abuse	
  &	
  click-­‐fraud	
  prevenKon	
  
•  Social	
  graph	
  analysis	
  &	
  profile	
  segmentaKon	
  
•  Campaign	
  Management	
  &	
  Loyalty	
  Programs	
  
•  Online	
  DaKng	
  &	
  Social	
  Gaming	
  
Health	
  &	
  Life	
  Sciences	
  Use	
  Cases	
  
•  Clinical	
  trials	
  data	
  analysis	
  
•  Disease	
  paQern	
  analysis	
  
•  Campaign	
  and	
  sales	
  program	
  opKmizaKon	
  
•  PaKent	
  care	
  quality	
  and	
  program	
  analysis	
  
•  Medical	
  device	
  and	
  PharmaceuKcal	
  Supply-­‐Chain	
  
Management	
  
•  Drug	
  discovery	
  and	
  development	
  analysis	
  
Government	
  Use	
  Cases	
  
•  Fraud	
  detecKon	
  
•  Threat	
  detecKon	
  
•  Cyber	
  security	
  
•  Compliance	
  &	
  Regulatory	
  Analysis	
  
E-­‐commerce	
  and	
  Customer	
  Service	
  Use-­‐Case	
  
•  Cross-­‐Channel	
  AnalyKcs	
  
•  Event	
  AnalyKcs	
  
•  RecommendaKon	
  Engines	
  using	
  
PredicKve	
  AnalyKcs	
  
•  Right	
  offer	
  at	
  the	
  right	
  Kme	
  
•  Next	
  best	
  offer	
  or	
  next	
  best	
  acKon	
  
Telecommunica+ons	
  Use	
  Cases	
  
•  Revenue	
  assurance	
  and	
  price	
  opKmizaKon	
  
•  Customer	
  churn	
  prevenKon	
  
•  Campaign	
  management	
  and	
  customer	
  loyalty	
  
•  Call	
  detail	
  record	
  (CDR)	
  analysis	
  
•  Network	
  Performance	
  and	
  OpKmizaKon	
  
•  Mobile	
  user	
  locaKon	
  analysis	
  
IT	
  Infrastructure	
  /	
  EDW	
  Use	
  Cases	
  
•  Augment	
  EDW	
  by	
  offloading	
  processing	
  and	
  storage	
  
•  Support	
  as	
  preprocessing	
  hub	
  before	
  ge_ng	
  into	
  EDW	
  
•  Email	
  archiving	
  
Contact Us
Brian	
  Krpec	
  
CEO	
  &	
  Founder	
  
512-­‐827-­‐9895	
  office	
  
512-­‐709-­‐4704	
  cell	
  
brian@bigdataelephants.com	
  
AusKn,	
  TX	
  
Big Data Services We Provide
•  Strategic Business Consulting
•  Engineering Services
•  Big Data Products
•  Data Science Services
•  Open-source and vendor agnostic
•  Ensuring Return on Investment
Optimizing You Big Data Investment
While Minimizing Risk
wwww.bigdataelephants.com	
  Big	
  Data	
  Elephants,	
  Inc.	
   	
  Page	
  8	
  

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Big Data Elephants - Strategic Consulting & Engineering Services

  • 1. Big Data Elephants,Inc. Strategic Consulting & Engineering Services wwww.bigdataelephants.com   OptimizingYour Big Data Investment while Minimizing Risk Big  Data  Elephants,  Inc.    Page  1  
  • 2. When did your big data journey begin? Do you know what to do next to maximize Big Data ROI? Which of these should you be using? The list is growing…. wwww.bigdataelephants.com  Big  Data  Elephants,  Inc.    Page  2  
  • 3. •  Direct, positive business impact within a reasonable time frame •  Step 1: Help You Understand If You Need Big Data •  1-2 Hour Free Consultation, get past the Big Data “FUD” •  Get vendor agnostic answers that help you understand whether your company needs to be using Big Data •  Step 2: Identify the Big Data Technologies Needed •  2 Week Engagement : Quick Technology & Architecture Assessment and list of interview questions your non-Big Data IT team can use to assess Consultants & W-2 candidates. •  5-6 Week Engagement : Engage executives, lines of business and IT, understand business, priorities, current technology infrastructure and team, deliver use case development requirements, project, technical, resource and investment requirements. •  Step 3: Help You Implement Your Big Data Solution •  We provide the engineering, services, training and support to implement your Big Data Solution. Our Approach wwww.bigdataelephants.com  Big  Data  Elephants,  Inc.    Page  3  
  • 4. •  Meet with Big Data Elephants for a free 1-2 hour consultation and get past the Big Data “FUD” –  Understand Big Data terminology and definitions –  Can your company benefit leveraging Big Data? Step 1 : We Help You Understand Big Data & If You Need It wwww.bigdataelephants.com  Big  Data  Elephants,  Inc.    Page  4   •  Get vendor agnostic answers that help you understand whether or not your company needs to be using Big Data. -  If “Yes” then explore time boxed engagement options that to help identify the Big Data technologies needed, use cases, further engage executives, lines of business and IT, understand business priorities, current technology infrastructure and team -  If “No” then have the information you need to take back to management and the team that explains WHY your company should not be using Big Data technologies.
  • 5. Step  2  :  Iden+fy  the  Big  Data  Technologies  You  Need   wwww.bigdataelephants.com  Big  Data  Elephants,  Inc.    Page  5   Typical Project Deliverables 2 Week Engagement 5-6 Week Engagement Big Data Terms & Definitions ✔ ✔ W-2 & Consultant candidate interview questions & strategy ✔ ✔ Quick Technology & Architecture Assessment & Identify Big Data Technologies Required ✔ ✔ Business Opportunity Identification (Big Data Use Case Identification) 1 Use Case 3 Use Cases Engage executives, lines of business and IT, under business priorities, current technology infrastructure and team. ✔ Business Justification Analysis (ROI Analysis) ✔ Solution Definition & Architecture ✔ Big Data Team / Technical Requirements ✔ Implementation Strategy ✔ Identify Analytics Reporting / Dashboards and other Use Case Dependent Deliverables. ✔ Project Cost $20k $50k - $60k It’s more than open source technology, it’s understanding how it can significantly impact your business!
  • 6. Leverage an experienced Big Data team providing tailored engineering, services, training and support to successfully implement your Big Data Solution. •  Strategic Business Consulting •  Use Case Identification •  Big Data Engineering •  Big Data Products & Training •  Solution Architecture/Design/Delivery •  Big Data Tools Training Clients leverage our expertise to accelerate Big Data “Time to Value” Step 3 : We Help You Implement Your Big Data Solution wwww.bigdataelephants.com  Big  Data  Elephants,  Inc.    Page  6  
  • 7. Example Big Data Use Cases wwww.bigdataelephants.com  Big  Data  Elephants,  Inc.    Page  7   Retail/Consumer  Use  Cases   •  Merchandising  &  Market  Basket  Analysis   •  Campaign  Management  &  Customer   Loyalty  Programs   •  Supply-­‐chain  Management  &  AnalyKcs   •  Event-­‐  &  Behavior-­‐Based  Targeted   •  Market  &  Consumer  SegmentaKon     Financial  Services  Use  Cases   •  Compliance  &  Regulatory  ReporKng   •  Risk  Analysis  &  Management   •  Fraud  DetecKon  &  Security  Analysis   •  CRM  &  Customer  Loyalty  Programs   •  Credit  Risk,  Scoring  &  Analysis   •  High  Speed  Arbitrage  Trading   •  Trade  Surveillance   •  Abnormal  Trading  PaQern  Analysis   Web  &  Digital  Media  Services  Use  Cases   •  Large-­‐scale  Clickstream  AnalyKcs   •  Ad  targeKng,  analysis,  forecasKng  and  opKmizaKon   •  Abuse  &  click-­‐fraud  prevenKon   •  Social  graph  analysis  &  profile  segmentaKon   •  Campaign  Management  &  Loyalty  Programs   •  Online  DaKng  &  Social  Gaming   Health  &  Life  Sciences  Use  Cases   •  Clinical  trials  data  analysis   •  Disease  paQern  analysis   •  Campaign  and  sales  program  opKmizaKon   •  PaKent  care  quality  and  program  analysis   •  Medical  device  and  PharmaceuKcal  Supply-­‐Chain   Management   •  Drug  discovery  and  development  analysis   Government  Use  Cases   •  Fraud  detecKon   •  Threat  detecKon   •  Cyber  security   •  Compliance  &  Regulatory  Analysis   E-­‐commerce  and  Customer  Service  Use-­‐Case   •  Cross-­‐Channel  AnalyKcs   •  Event  AnalyKcs   •  RecommendaKon  Engines  using   PredicKve  AnalyKcs   •  Right  offer  at  the  right  Kme   •  Next  best  offer  or  next  best  acKon   Telecommunica+ons  Use  Cases   •  Revenue  assurance  and  price  opKmizaKon   •  Customer  churn  prevenKon   •  Campaign  management  and  customer  loyalty   •  Call  detail  record  (CDR)  analysis   •  Network  Performance  and  OpKmizaKon   •  Mobile  user  locaKon  analysis   IT  Infrastructure  /  EDW  Use  Cases   •  Augment  EDW  by  offloading  processing  and  storage   •  Support  as  preprocessing  hub  before  ge_ng  into  EDW   •  Email  archiving  
  • 8. Contact Us Brian  Krpec   CEO  &  Founder   512-­‐827-­‐9895  office   512-­‐709-­‐4704  cell   brian@bigdataelephants.com   AusKn,  TX   Big Data Services We Provide •  Strategic Business Consulting •  Engineering Services •  Big Data Products •  Data Science Services •  Open-source and vendor agnostic •  Ensuring Return on Investment Optimizing You Big Data Investment While Minimizing Risk wwww.bigdataelephants.com  Big  Data  Elephants,  Inc.    Page  8