5 Reasons Typography is Powerful

5
reasons

Typography
powerful
is

it
may

be something
BE
we

often overlook

BUT

typography

PLAYS AN ESSENTIAL PART
in

the presentation process

Each
logo

we issee
Specifically designed
with a font to fit the

brand

TYPOgrAPHY
can
change the
entire

look and feel

of a presentation

It attracts
Holds the audience’s

attention

USED CORRECTLY,

typography
can convey a certain mood

g.
in
el
fe
OR

THE

needs to understand
you are trying to send
and be interested in it.

Having the appropriate font

sets the tone
for your
presentation
before you even begin.

2

it i

read

s

er
ndl
y

frie

ts
n
o

e
r
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t
a
h
t

f
g
in
s
u

ad
re
to
sy
ea
nd
na
lea
c

e
r
a

any
to
ey
k

sen
pre

ion
tat

oo
t
re
a
ts
on
f
If

r
O

er
th
e

og
dt
e

mp
ra

l

l
sma

be
c
can
ion
tat
sen
e
red
pr
no
r
ig
you
ely
t

dia
e
m
im

It's

& co
fun

pro

to

ha

ve

mp

ac
oo
l

lex

jec

Bu
t

t,

ble
e a
ld b
hou
ce s
ien
aud
The

ly
i d
sn
a he
ee
tompr
co

t
a
h
w

ing
say
n is
atio
nt
ese
pr
our
y

3

It establishes
an information
Hierarchy

by using different font sizes

and
types of font,
the audience can focus
on the parts that

are most
important

This makes it easier
for your audience

to follow along

and

pay more attention

to your presentation

it helps to

4

CREATE

HARMONY

Typography
used throughout a

presentation unifies it

Repetition
of the same font
in your presentation

creates continuity
and

simplicity

Keeping your
fonts aligned

and

in proportion
synchronizes your presentation
and keeps it uncluttered

5

IT CREATES
and

Builds
RECOGNITION

The fonts you use
IN YOUR PRESENTATION

CAN BE THE VISUALS

THAT

your audience
REMEMBER MOST

You want
your

AUDIENCE

TO BE ABLE TO RECOGNIZE

your company’s brand

AT ANY PLACE OR TIME

Typography
MARKS YOUR

company
and

is the one thing
ThE
ThE

VIEWER WILL IDENTIFY

with time and
TIME AGAIN

Good

typography
SETS

the

TONE

for the entire

PRESENTATION

So
UTILIZE THESE POINTS
and

remember to
CHOOSE YOUR TYPE WISELY!

for more tips
on presentations
and

Design
visit

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