detaylar: http://bigumigu.com/haber/how-can-brands-find-their-voice-in-youth-culture-kristal-elma-2014

1. HOW CAN BRANDS FIND
THEIR VOICE IN YOUTH
CULTURE?
www.youthrepublic.com.tr
facebook.com/YouthRepublic
twitter.com/YouthRepublic

2. HIT OR MISS?

3. http://www.youtube.com/watch?v=SsVjQ_UZg4g

5. YOUTH IS NOT A
DEMOGRAPHIC IT’S
A MINDSET

6. "Why is the society obsessed with youth? Is it
a media-created thing? My grandma says in
her times only older people were taken
seriously and highly respected. So what
happened? Why is everyone so ageist
nowadays? I find it stupid big time."
– Giselle

7. ASPIRATION
SECURITY
ACCEPTANCE

12. INSPIRATION
DISRUPTION
VALUE

14. REFLECTION
COMMITMENT
SELF FULFILLMENT

17. TRIBES:
THEY ARE MORE
DIFFERENT THAN
ALIKE

18. 4 MOST INFLUENTIAL TRIBES
new trendsetters: TECHIES
conformists: PREPPIES
early adopters: ALTERNATIVES
cool makers: INDEPENDENTS

19. NO LOVE FOR YOU
JUST SOME
EXCITEMENT

21. consumers aspiring upwards
to brands
brands aspiring downwards'
to consumers.

24. consumers of mobile
services/snacks/athletic gear/soft drinks
consumers of cinema goers/festival
goers/pop music listeners/online
streamers/urban runners

27. show self-awareness
display cultural intelligence
make a positive contribution

28. TIPS
&
A TRAP

29. INTERRUPTION

31. WARHOLISM

33. AUTHENTICITY

35. SOCIALLY
CONSCIOUS
SINGLES!
SAME LOVE
WINGS
MY OH MY

36. REINVENTION

38. INSTANITY

40. DO YOU HAVE THE
COURAGE TO GET
LINKED TO THIS
AUDIENCE

44. THINK YOUNG
&
GET OLDER
GRACEFULLY