Bootstrap Experience Alamo Drafthouse 7 23 2009

The Alamo Experience Bootstrap Experience Subgroup July 23, 2009 Bijoy Goswami & Heather McKissick with Karrie League

Special Thanks … and viewers like you!

Tweeting the Austin Equation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What is the Bootstrap? Right Action Right Time rebootstrap ideation prod/serv/exp community (demo) youPlusU (awaken) inner journey customer valley of death ($ell) growth organization (build) founder you (discover) Know thyself (deepen) (dance) Maven () Evangelist () Relater July principle

The Birthday Party ,[object Object],Experiences Services Goods Make Stage Deliver Customer expectations are higher than ever. We want what we want exactly when we want it. We slide up and down this scale at will. And we expect you to be ready. What’s the Point?

“ An experience occurs when [an organization] intentionally uses services as the stage, and goods as the props, to engage individual customers in a way that creates a memorable event” — Pine & Gilmore ,[object Object],[object Object],[object Object]

Before During After Elements of Experience ,[object Object],[object Object]

Bootstrapping Your Experience ,[object Object],[object Object],[object Object],[object Object]

What Next? Experience Subgroup ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Bootstrap Experience Alamo Drafthouse 7 23 2009

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Bootstrap Experience Alamo Drafthouse 7 23 2009

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