Bootstrap Experience
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What is an Experience and how do you bootstrap it?
![The Birthday Party ,[object Object],Experiences Services Goods Make Stage Deliver Customer expectations are higher than ever. We want what we want exactly when we want it. We slide up and down this scale at will. And we expect you to be ready. What’s the Point?](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Bootstrap Experience
- 1. Experience Design Bootstrap Experience Subgroup December 8, 2008 Bijoy Goswami & Heather McKissick with Kert Peterson
- 3. RunTex Shoes Goods Races Experiences Training Services
- 4. “ An experience occurs when [an organization] intentionally uses services as the stage, and goods as the props, to engage individual customers in a way that creates a memorable event” — Pine & Gilmore
- 9. Your Turn! (Kert Peterson)
- 11. What is the Bootstrap? Right Action Right Time rebootstrap ideation prod/serv/exp community (demo) Use everything youPlusU (awaken) Yes! inner journey customer valley of death Constraint creates innovation ($ell) growth organization (build) Scale the model founder MRE (discover) Know thyself
- 15. Fin