How to Get Started in Social Media for Art League City
Bike culture and small towns
1. Creating Bike Culture to Become a Platinum Bike Friendly City Creating Bike Culture to Become a Bike Friendly City Ann Freiwald Alta Planning + Design
2. What is bike culture? Ridership Visibility Acceptance Pride
3. How to get there? Policies and laws Leadership Plans Money invested Messages everywhere Infrastructure Programs Integrated “Five E’s” Many groups
45. New York City Population: 8,274,527 Bicycle Modeshare: less than 1% 35% increase between 2007 and 2008 BFC Ranking: Bronze Bikeway miles: 420 miles
61. Infrastructure to complement programs Work on many fronts Who will do what? Key goals: Visibility Fun & Positive Encourage existing cyclists, education non-cyclists Next Steps
62. Thank you! Ann Freiwald, ASLA Alta Planning + Design annfreiwald@altaplanning.com
Notes de l'éditeur
Lots of grassroots events put on by community. Bike moves (on left is a theater company that moved by bike), weekly breakfast on the bridges with donuts and coffee for bicyclists, Pedalpalooza (2-week bike festival with 15 – 20 events per day), bike polo, Slug Velo (slow bike rides) etc. 4000 events per year (average of 1 every 27 minutes).
Also major events like Bridge Pedal (left) with 20,000 participants, Cross Crusade (national cyclocross championship series), Tour de Fat.
SmartTrips – individualized marketing program that helps people drive less. 20,000 households per year. Invited to order customized packet of maps and brochures. Fun bike and walking events. Incentives and coupons. Results in 10% reduction in drive-alone trips at cost of about $20 per household.
Great transit integration – bikes can be brought on bus and rail at all times, no extra cost or permit needed. Has been too successful; demand far outstrips supply at this point. Good problem to have; agency is working on it now.
Bicycle Boulevard – low-traffic residential routes that have been optimized for cycling through traffic calming, vehicle barriers, crossing treatments, and wayfinding signs and markings. Great for group C cyclists – true “8 to 80” facility. Beautiful and low-stress riding environment.
Women on Bikes program – many women feel intimidated in bike shops. Series of workshops and group rides to get women started with bicycling and give them a social support network.
3 consecutive Sundays in August, 7 mile loop. Huge success.
Excess street capacity converted into protected cycle tracks and public plazas
Annual day sponsored by Trust for Public Land to convert parking spaces into mini parks, highlight need for more public space.50 spaces in 2008 in NYC>
Great high-profile safety campaign aimed at drivers and cyclists
Great high-profile safety campaign aimed at drivers and cyclists
Great high-profile safety campaign aimed at drivers and cyclists
Great high-profile safety campaign aimed at drivers and cyclists
Great high-profile safety campaign aimed at drivers and cyclists
Great high-profile safety campaign aimed at drivers and cyclists
Suggestions for next steps:Continue to implement infrastructure as quickly as you can, enhance impact with complementary programsWork on many fronts – many types of efforts, many messages, many messengersFigure out how best to use all groups and individuals to work simultaneously on many frontsBest programs will:Increase cyclist visibilityBe fun and positive – more ‘sticky,’ more appealing, better for agency imageAppeal to non-cyclists
