Tripping over reference -wi (2007)

Tripping Over Reference The importance of link placement (and other stuff) Bill Pardue ( [email_address] ) PR for Virtual Reference—7/24/07

Placement is promotion! ,[object Object],[object Object],[object Object],[object Object]

Not just a “QuestionPoint thing” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Looking at the statistics ,[object Object],[object Object],[object Object],[object Object],[object Object]

December 2006 Stats (more detail) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Placement tips ,[object Object],[object Object],[object Object],[object Object],[object Object]

Current practices (a quick look) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Think about your vendors ,[object Object],[object Object],[object Object],[object Object],[object Object]

FirstSearch admin module ,[object Object]

Gale Group admin module ,[object Object]

Do you maintain any other sites? ,[object Object]

Market it as local information ,[object Object],[object Object]

Links on other community sites? ,[object Object],[object Object],[object Object],[object Object],[object Object]

The Downtown Business Association

Look for social sites/blogs! ,[object Object],[object Object],[object Object],[object Object]

Think of anywhere else! ,[object Object],--Bill Pardue Ask Us--We Answer! Also contact us via Live Chat or IM!: http://tinyurl.com/toqqb ---------------------- Arlington Heights Memorial Library Information Services Dept., Reference Section 500 N. Dunton Ave., Arlington Heights, IL 60004 847-392-0100

Also see Sara Houghton’s presentation: ,[object Object]

We’re after the “long tail!” ,[object Object],[object Object],[object Object]

Checking your referrals: Start at the My QuestionPoint page, click on View Service History

Checking referrals, cont’d: ,[object Object]

Other stuff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tripping over reference -wi (2007)

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