The document discusses how physical space can impact innovation and entrepreneurship. It describes how Bill Aulet and Sanjay Sarma designed spaces at MIT to foster collaboration and experimentation, like the Martin Trust Center for MIT Entrepreneurship. The spaces are meant to help people relax and allow for random associations that can lead to new ideas, rather than focusing too narrowly. A coffee pot symbolizes the goal of creating an informal, comfortable environment that promotes exploration outside of one's comfort zone.
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1 Coffee Pot, Many Disciplines: Why Space Matters for Innovation
1. 1 Coffee Pot, Many Disciplines: Why
Space Matters
Saturday March 9, 2013
Bill Aulet – MD, MIT Trust Center
Sanjay Sarma – Director of Digital Learning, MIT
2. • Bill Aulet
– Successful Serial Entrepreneur & accidental academic
– Not an architect nor a designer
– Designed the Martin Trust Center for MIT Entrepreneurship
• Sanjay Sarma
– Award winning academic & intentional entrepreneur
– Designed and developed multiple innovative & successful
programs including the Auto-ID Center and the new MIT
IDC
– Head of MITx
Introduction
8. • Space really makes a difference
• Understand DNA & Context then Align with
it in a Way that Promotes your Goals
• Look forward and not back to promote
comfort zone for experimentation
• Coffee Maker as a real & symbolic symbol
Conclusions (Aulet)
12. Focus inhibits imagination
Random association occurs when
Mental Restructurings
Why is relaxation important
to innovation?
Focus inhibits imagination
Random association occurs whe
Mental Restructurings
"We can't solve problems
by using the same kind
of thinking we used when
we created them."
13. And where it
continues to evolve
“Our method was to develop
integrated products, and
that meant our process
had to be integrated and
collaborative.”