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Becoming TUNED IN Craig Stull, Phil Myers & David Meerman Scott A presentation by Bill Gammell about the book  TUNED IN
… a  presentation by Bill Gammell   … (a fan of the book TUNED IN)
Help!
What’s  up?
My  widgets  aren’t selling and I have a sales presentation on Tuesday and…
Wait, wait.  S-l-o-w down.
The reason your widgets aren’t selling is because they’re  not  resonators .
Reso  –  what?
A  resonator .  It’s like this…
res o na tor [rez- uh -ney-ter] - noun 1.  A product or service so powerful it sells itself. 2.  An offering that connects to what your market values most.
I still don’t  get it.
Well, can you think of  a brand that solves  a problem  so well  it  sells itself?
Umm… I got nothing.
Why do I always  get stuck with  the winners?!
Let me give you  some  examples …
 
 
 
Mmm… Double tall,  haf-caf vanilla…
… focus,  my friend.
You see, a  resonator   is a product or service  like Starbucks,  American Idol or Google.
But I ain’t no  Google.
True.  But you  can   follow a proven  6-step  method  to help you uncover your resonator.
Hey! I once followed a  step program.  But I  think there were 12  steps??  I remember when I first joined, I…
… F-O-C-U-S!
Oh, sorry.  So, what are  the  steps ?
Let me  show   you.
Step One : Find unresolved problems
Step Two : Understand buyer personas
Step Three : Measure the  impact
Step Four : Create breakthrough experiences
Step Five : Articulate powerful ideas
Step Six : Establish authentic connections
Hold on. Step  two… ‘ Understand buyer…’
… Clueless.
On second thought, let me just give you this ...
What’s this?
A  fantastic book  that  will walk you through  the entire process.
I can  feel  its power!
Yep…it’s pretty  powerful stuff.
Now, you, too can  unleash the power !
Become TUNED IN   by…
… listening to your CUSTOMERS and…
… your   POTENTIAL CUSTOMERS…
… and   buying this book.
More information: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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