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Unveiling Secrets of Social Media & Web 2.0

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Bill Palmer
Bill Palmer

This is presentation i delivered at the Consumer Goods Technology executive conference at Ritz Carlton in Orlando, FL last week.

BusinessTechnologie
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Unveiling the Secrets of Social Media & Web 2.0
What the heck is Going on Here? I play a dazed and confused idiot on TV, “punk” people with harmful practical jokes and married a MILF twice my age with 2 kids. Doesn’t everyone want to be like me?
“ You can’t go back and you can’t stand still… If the thunder don’t get you then the lightning will”
Social Media on the Mind…
The Focus Changed… Me (Web 1.0) You (Web 2.0) We (Web 3.0)
The Web Changed…
The Marketing Channels Changed…
Overview of Inbound Marketing
The Social Media Conversation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Marketing Holy Grail? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Analytics & Marketing ROI ,[object Object],[object Object],[object Object]
Case Studies
Oasis & H&M: Facebook Fan MiniSites ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
DKNY: Street Fashion Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Puma: Fun Interactive Web Apps. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Vitamin Water: Flavor Creator ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Flavor Creator: Design, Vote, Share My Design: sunflower piss +ginger, yerba mate
Vitamin Games: Recommendation Engine
D&G: Mobile Fashion Channel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Elizabeth Arden : 8 Hour Cream ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices
[object Object],[object Object],[object Object],Find Out Where You Stand…
[object Object],[object Object],[object Object],[object Object],Create a Focused Roadmap
[object Object],[object Object],[object Object],[object Object],Update Your Web Architecture
[object Object],[object Object],Optimize Content for Maximum Visibility
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Syndicate, Share, & Participate
PR 2.0 - Social Media Online Newsroom ,[object Object],[object Object],[object Object]
Social Instant Coupons: Brand Loyalty
Events, Retail, Sponsorship integration
KEY MESSAGES
[object Object],[object Object],[object Object],Take Action Now…
[object Object],[object Object],[object Object],Integrate Social Media Concepts
Bill Palmer 310.266.0384 [email_address] .com Let’s Connect… billpalmer100 Social Media Business Planning & Project Management

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Unveiling Secrets of Social Media & Web 2.0

Notes de l'éditeur

  1. Social Networks News & Bookmarking Blogs Microblogging Online Video Photo Sharing Message boards Wikis Virtual Reality Podcasts Real Simple Syndication (RSS) Social Media Press Release
  2. American Apparel Burberry Billabong DKNY Urban Outfitters Marc Jacobs Bluefly Oasis Diesel Sportsgirl H&M Puma Nike Lize Claiborne Chictopia - find models Beat for Men - new cologne launch Little Weeds - support surf dreams Street Fashion Blog - satoralist Street Fashion Blog - Pete Muzak Made bag for “Bryanboy” Confessions of Shopaholic Facebook Create and share outfits The Heidies - viral hijack Hot or not application Facebook - styleguide Retro fashion model/ shoe BBQ Nike ID Brand relaunch- twitter focus
  3. Competition goes to great lengths & always finds info Customers & prospects will find product info. On path of least resistance
  4. Real time, mobile price scanning Online/ offline comparison User reviews/ comments/ sharing Red Laser
  5. Immersive group/ social experiences