Review of social media growth and evolution as a marketing tool. Social media as a powerful way for Health and Fitness businesses to increase google rank and community engagement. HealthFit Sherpa as a cost effective way to outsource social media content generation for your business.

1. Using
Social
Media
to
grow
your
Health
/
Fitness
Business
Bill
Pryor,
Business
Development
Director
NCI
/
HealthfitSherpa
bpryor@nci.com

2. Network Communications Inc.
Based in Atlanta with operations throughout the country, NCI is a
leading publishing and media content producer. Through it’s
Sherpa operations group launched in 2008, NCI is currently
providing over 1000 small and mid-sized companies with social
media marketing programs

3. Custom, turnkey internet marketing services

4. 1) Social media explosion
2) Social media marketing in health & fitness
3) Key success factors
4) HealthFit Sherpa solution

5. Social Media

6. Years
to
reach
50
million
users
38 Years
13 Years
4 Years
3 Years

7. SOCIAL MEDIA EXPLOSION
Exhibit A: Facebook Growth

8. “44% of Internet users visited a social
network at least monthly in 2009”
“85% of social media users thought
companies should interact with their
consumers through social media”
“Nearly 6 out of 10 Americans who use
social media interact with companies on
social media sites”
“The fastest growing segment of social
media users is people between the ages of
35 and 55 years old.”

9. SOCIAL MEDIA EXPLOSION
Exhibit A: Facebook Growth

11. Social Media: “the highest level of Internet marketing”
 BRANDING
+
 FINDABILITY
+
 ENGAGEMENT
 FINDABILITY
 BRANDING

12. Web
site
Facebook
Blog
Other
Soc.
Id’s
Twitter

13. Q: Why social media for my fitness business?
1) Low-cost
2) High-impact
3) Competitive advantage
4) Community emphasis

14. Key for today’s fitness business:
Google Rank
Web Traffic
Engaged Community
New Clients
Retention
Referrals

18. Fitness
Industry
Example

19. Fitness
Industry
Example

23. Power
of
Loyal
Clients
with
Social
Media
Tools
“…..Not
all
customers
are
into
this
stuff…….
But
a
small,
passionate
and
fast
growing
group
ARE
into
this.
And
those
people
are
disproportionately
important
because
they
are
those
key
“connectors”
or
“engagers”
…..They
can
turn
into
obsessive
evangelists
for
your
business…”

24. Example:
Viral
Return
and
Engaging
Social
Media
Users
“
……One
of
our
customers,
a
heavy
social
media
type…asked
to
use
our
facility
to
run
a
charity
fundraiser
—
and
mention
it
in
our
Facebook
fan
page
……..When
I
agreed,
she
posted
a
compelling
video
on
You
Tube
that
ended
up
on
our
Facebook
page
and
got
a
number
of
other
customers
heavily
involved.
Further
the
local
cable
channel
saw
the
post,
as
did
the
local
paper
and
both
did
stories.
The
thing
spiralled
in
various
ways
as
others
picked
up
and
posted……

26. Keys to Success
1) Frequent fresh content
2) Community engagement
3) Consistent delivery
3) Multiple platforms
4) Ongoing outreach / recruitment

27. A custom, turnkey Internet marketing tool for the health and fitness industry.
For a low monthly fee, HealthFit Sherpa will develop and execute
a complete social media program for a new kind of Internet
marketing presence.
We eliminate the risk, time expenditure, expense, and
complexity of using these tools.

28. Custom, turnkey internet marketing services

29. HealthFit Sherpa
What exactly is it?
1) A custom blog, Facebook fan page
and Twitter account are set up and
linked together under your company
name.
2) Twice a week, your assigned “online
community manager” posts fresh,
relevant content to the blog and out to
Facebook & Twitter
3) Network and comments are monitored,
SEO practices administered, updates
and maintenance, follower recruitment
4) Metrics and reporting, on traffic,
audience interaction, leads, referrals

30. HealthFit Sherpa
Set-up Process
1) Intake interview to learn your business, capture
your company’s “look and feel”
2) Blog, FB & Twitter accts created, URL mapping
website integration, production issues
3) Online community manager oversees
“outreach” and begins day to day execution
- 2 posts per week
- liasion to your company
- SEO, community development
- metrics reporting

31. HealthFit
Sherpa
content

32. Customized
Blog
Look
and
Feel
• Customized categories and posts
• Two posts a week
• Email list building and lead capture
• Participate as much as you like

33. HealthFit
Sherpa
content
“Curated”
from
the
web,
posted
by
us
(relevant
topics
selected
by
you)
and
/
or
Company
news,
information
events
and
promotions
(posted
by
us
or
by
you)

34. Why outsource this?
HealthFit Sherpa saves you time,
does the “heavy lifting”
- Saves you time --- program goes on “auto pilot”
- Eliminates risk and learning curve of using these tools
- Updates and adapts as systems evolve
- Assures fresh, frequent content activity
- Executes SEO and tagging
- Provides regular reports

35. HealthFit
Sherpa
Summary
Turnkey social media marketing solution
- Low monthly fee: $495*
- Simple, powerful, customizable
- Dedicated account management
Benefits for your business
- Higher search engine visibility
- More web traffic
- More leads
- Increased referrals and word-of-mouth
- Enhanced connection with customers
- More sales
* 10% charter discount until July 15 ($345 p/mo)

36. For more information or
getting started
HTTP://healthfitsherpa.com
Bill Pryor bpryor@nci.com
781-254-3677

37. Metrics Reports
Blog Activity
- unique visits
- avg. time on site
- page views
Traffic sources
- organic
- facebook
- twitter
- direct
Leads (phone calls)
Website traffic
Search rank