Target audience

2. I have chosen to research the statistics of some popular
regional magazines to find out circulation figures,
demographics and prices.

3. 24,000 sales per month
ABC1
Priced at £3 a copy
Source: http://www.thebristolmagazine.co.uk/aboutus.htm

4.  56% male 44% female
 Aged 50+ demographic
 Highly educated
 Earnings significantly higher than UK average
 8.9 average reader per copy
 Priced at 3.25
 Source – http://www.kentlife.co.uk/magazines/advertise
(print media pack)

5. 13,000 readers
ABC1
Price is unkown
Source – http://www.glossoplife.co.uk/advertise-in-
glossop-life/

6. 56% female 44% male
Aged 50+ demographic
Highly educated
Earnings significantly higher than UK average
8.9 average reader per copy (19.065<169,769)
Priced at £3.35
Source –
http://www.derbyshirelife.co.uk/magazines/advertise
(print media pack)

7. 60,000 readers
ABC1
Free
Source – http://mags4dorset.co.uk/our-services/advertise-
with-us/

8. 56% Female 44% Male
Aged 50+ demographic
Highly Educated
Earnings significantly higher than the UK average
8.9 average reader per copy (6,783<169,769)
Priced at £2.75
Source –
http://www.dorsetmagazine.co.uk/magazine/advertise
(print media pack)

9. 60,000 readers
Priced at £3.80
Source –
http://www.cumbrialife.co.uk/index.php/contact/advertise-
with-us

10. 505,350 (in final months of 2012)
Free
Source –
http://www.mediaweek.co.uk/article/1170989/magazine-
abcs-time-finds-it-rains-tuesday-mornings-hits-305000-
target

11. From all of the information that I have gained I have
decided my magazine will be priced around the £3-£3.50
mark. The magazine I will base my magazine around, Kent
Life, costs £3.25. I feel this can work because I am going for
a demographic of 35+, so a more mature audience that will
prefer an aesthetically pleasing magazine which will include
photo landscapes of the local area as well as local faces.