Tableau Lunch and Learn in SLC on 6-10-2014 (Bill Yetman and Adam Davis)
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Short presentation on how Ancestry came to use Tableau for visualization of our data.
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Tableau Lunch and Learn in SLC on 6-10-2014 (Bill Yetman and Adam Davis)
- 1. Data Driven: The Ancestry.com Journey to Self-Service Analytics Bill Yetman – VP Engineering Adam Davis – Data Visualization Team Lead Salt Lake City | 10 June, 2014 | 11:00 - 1:00PM MDT
- 2. Agenda I. Our Story II. Challenges & Solutions III. Successes IV. Future Opportunities
- 3. Our Story Tableau’s Role in the Ancestry Data Strategy 3
- 4. Traditional BI Tool Challenges ● Dashboarding Bottleneck ● Team of 3 ● Analysts wouldn’t use it ● Steep learning curve 4
- 5. The Search for a Self Service Tool ● Executive Challenge to become a Data Driven Org ● Needed to move quicker with discovering and sharing insights 5
- 6. Self Service Options Explored ● Microstrategy Visual Insight - Training - Workshops ● Microsoft BI POC - Power Pivot - Power View ● Tableau Evaluation - 2 Week - 30 Desktop users 6
- 7. Tableau Evaluation Findings ● 2 Weeks ● 120 Views created ● Excel users were quickest adopters ● Prizes Awarded ● Most Colorful 7
- 8. Challenges & Solutions Overcoming the challenges of a self service model 8
- 9. Adoption Explodes ● In 9 Months ● 100 Desktop Licenses ● CPU Server License (Access for Everyone) ● 820 Views ● 250 Workbooks ● Went from struggling with BI tool user adoption to everyone wants to use it. 9
- 10. How do you avoid the “Wild West” of reporting? 10
- 13. PR Mother’s Day Campaign ● Featured in news Articles ● Wall Street Journal ● Washington Post ● Time.com ● NY Daily News ● Featured as Viz of the Day on Tableau Public ● Bullet one or paragraph heading ● Paragraph 2 contains first bullet point - Paragraph 3 contains secondary bullet 13
- 14. PR Mother’s Day Campaign (cont.) 14
- 15. A/B Testing Team ● Self Service at work ● 40 requests to analytics for A/B test analysis in 2014 ● Received 3 to date ● Built a dashboard in 3 days w/ Tableau Desktop ● Bullet one or paragraph heading ● Paragraph 2 contains first bullet point - Paragraph 3 contains secondary bullet 15
- 17. Vision for the Future ● Hadoop & Hive ● Data exploration ● Data Dictionary ● Additional departments in organization 17
- 18. Questions?
- 19. Thank you Bill Yetman, byetman@ancestry.com Adam Davis, adam.davis@ancestry.com