Are Facebook and Instagram slowing weed progress, read this https://cannabis.net/blog/opinion/are-facebook-and-instagram-holding-back-cannabis-progress
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Are Facebook and Instagram Slowing Down Cannabis Progress?
1. 9/27/2020 Are Facebook and Instagram Holding Back Cannabis Progress?
https://cannabis.net/blog/opinion/are-facebook-and-instagram-holding-back-cannabis-progress 2/10
FACEBOOK AND INSTAGRAM ON MARIJUANA
Are Facebook and Instagram
Holding Back Cannabis Progress?
If social media platforms promoted cannabis would we have legalization by now?
Posted by:
Joseph Billions , today at 12:00am
2. 9/27/2020 Are Facebook and Instagram Holding Back Cannabis Progress?
https://cannabis.net/blog/opinion/are-facebook-and-instagram-holding-back-cannabis-progress 3/10
Are Facebook and Instagram Holding Back
Cannabis Progress?
The reach and potential that lie with social media platforms in our present age and time cannot be
overemphasized. With a considerable amount of the public heavily reliant on social media for
much more than connecting with their acquaintances, this opens up a wide range of coverage that
social media has for businesses. This is why the di erent social media platforms have allowed for
the increase in the capacity of in uencers and their ability to help promote businesses and brands.
It is no surprise then that most businesses seek di erent ways to optimize their presence on social
media in order to be able to portray their brands and properly reach their targeted audience.
Social media and cannabis
The cannabis industry is one that is gradually growing in terms of acceptance in di erent regions
of the world. The impact of this is felt in the fact that a good number of states in the United States
have legalized the use of cannabis for medical and recreational use. This is a great milestone give
the fact that the federal government and the FDA still classify the bene cial natural product as a
Schedule 1 narcotic drug of no medicinal value. The growing acceptance and prominence of
medical marijuana have slowly proved otherwise as a good number of clinical researches are
already underway. Particularly with respect to CBD which has shown promise in di erent
anecdotal researches for a number of health conditions such as pain, in ammation, skin
disturbances as well as aiding sleep.
With this necessary information and studies that are pivotal in changing the stereotypic view of a
good number of the populace, it is then understandable why many cannabis brands will be reliant
on social media. This is because through social media members have restrictions and regulations
that surround cannabis on some social media platforms particularly Facebook and Instagram. The
in uence and reach of both social media platforms cannot be underplayed. Facebook connects a
wide range of people across the globe and with the popularity of Instagram, you can be sure that a
3. 9/27/2020 Are Facebook and Instagram Holding Back Cannabis Progress?
https://cannabis.net/blog/opinion/are-facebook-and-instagram-holding-back-cannabis-progress 4/10
good percentage of people across the globe come there to connect and showcase their
businesses. Instagram is owned by Facebook which explains why there are some similarities in
terms of the terms and conditions guiding the platforms.
Due to the wide scope of activities that go on through the help of these social media platforms, the
platforms take it upon themselves to censor information that may prove to be untrue and be of
deleterious e ects. By this, the social media platforms help to get rid of hate speeches, medical
information that is untrue and can have a negative impact on the users of the platform. One
notable example is the COVID-19 pandemic which has seen a urry of di erent theories and
information surfaces on social media which are contrary to common medical advice and clinical
evidence. One worrying e ect of this power held by such social media platforms is how this rule of
theirs a ect the cannabis industry and how it helps to delay its progress.
Cannabis is de nitely making progress but it is still a long way from where it ought to be. One of
the main factors that are helping to slow down its progress presently is the role being played by
social media platforms. The illegal stance of cannabis in the eyes of the federal government places
a lot of restrictions on advertising in the cannabis circle. With the absence of prominent billboards
and ads on TV and Radio, social media platforms such as Facebook and Instagram are the next
logical place to seek consumers. However, the prohibition and restrictions being faced by cannabis
brands on these social media platforms make this to be very hard. One confusing fact about the
matter of social media platforms like Facebook is the limited amount of information that is
available concerning their cannabis advertising policy.
For many cannabis brands on social media platforms such as Facebook and Instagram, they stand
to lose a lot if they are caught on the wrong side of the policies of these social media platforms.
Apart from having posts deemed in violation of policies pulled down, such platforms also bear the
risk of losing the considerable number of followers that they have managed to accrue over a long
period of time. Such was the case of Emerald Exchange, a notable cannabis brand that lost
thousands of its followers when its Instagram account was locked. The possibility of bearing such
loss which invariably creates a bridge between such cannabis businesses and their consumers
means social media platforms are largely halting the progress of cannabis. This has seen a good
number of cannabis brands opt for the use of Search Engine Optimization (SEO) and other
di erent platforms to get the necessary information out there for consumers to see.
Marijuana Moment in 2018 stated that there are algorithms that are blocking the promotion of
news and articles that have the word “cannabis” or “marijuana” in them. A good reason why many
will believe this is being done is that the internet is available to everyone meaning that children too
can have access to such information. However, when it comes to advertising in the cannabis
industry, di erent steps and measures are well taken in order to ensure that the right set of
people get the provided information. One is for cannabis brands to show a good level of
professionalism online and to ensure that information is restricted to the accepted age of
members of the populace.
Bottom line
4. 9/27/2020 Are Facebook and Instagram Holding Back Cannabis Progress?
https://cannabis.net/blog/opinion/are-facebook-and-instagram-holding-back-cannabis-progress 5/10
The present situation of things with social media platforms like Facebook and Instagram is largely
due to the stigma that cannabis has faced for a long period of time. This is gradually changing and
this means that in no time a change is to be expected from these social medial platforms. The
cannabis industry has come a long way and although the journey is still long the future looks
bright and promising. Cannabis has de nitely come to stay and stay it will.
FACEBOOK AND MARIJUANA CONTENT, READ MORE...
(https://cannabis.net/blog/opinion/the-facebook-
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WHY FACEBOOK WILL BE SHUTTING DOWN MARIJUANA PAGES SOON!
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WHY IS MCDONALDS' WIFI NOW BLOCKING WEED SITES? (https://cannabis.net/blog/news/im-
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7. 9/27/2020 Are Facebook and Instagram Holding Back Cannabis Progress?
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(https://cannabis.net/blog/news/the-european-cannabis-news-update.095863)
NEWS
The European Cannabis News Update
This is good news as for many years, Germany has gone through many challenges in domestic cultivation. The rst harvest is
expected late in 2020, according to BfArm. They add that this project is necessary so that Germany’s terminally ill patients will
nally be able to procure good quality cannabis.
8. 9/27/2020 Are Facebook and Instagram Holding Back Cannabis Progress?
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OPINION
Who Decides What Drugs Are Legal and What Drugs Are Illegal?
So the morning cup of joe you use to wake up out of your eight-hour nocturnal coma is for medical purposes? I didn’t know
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