Future of Marketing The Cloud - John fearon, DropMySite

1. Future of marketing the cloud
John Fearon
Founder of Dropmysite

2. Cloud Storage to grow 4x in 3 Years

3. Cloud revenues to grow 6x in 7 years

5. SaaS has better ROI
70% better
*The hosted services could offer increasing benefits over time without a proportional
increase in costs.

6. US losing its dominance

7. Mobile dominates in Asia

8. India and SEA are growing

9. Many payment options in Asia

10. Confusion on what laws are
applicable on the storage of
data
Confusion on what laws are
applicable on the storage of
data
Privacy law will
only begin in
2014.
Privacy law will
only begin in
2014.
Asia-Pacific storage regulations
create opportunity
Weak laws on
data sovereignty
and data centre
risk
Weak laws on
data sovereignty
and data centre
risk
Lacking IP
protection
Lacking IP
protection
Outdated data
privacy laws
Outdated data
privacy laws

11. What hosting providers compete on

12. Competing on price is a race to the bottom

13. Better to compete on
Brand & Relationships

14. Language is a huge opportunity
http://www.internetworldstats.com/stats3.htm

15. Top search engines in APAC
Oxford University, Internet” Age of Empires”
http://geography.oii.ox.ac.uk/2013/09/age-of-internet-empires

16. Non-English speaking countries are
top users of Google
Source: ComScore Insights

17. Top Social Networks in APAC

18. Many languages growing faster on
Facebook than English

19. Be consistent in your messaging

20. Asia is about relationships

21. Asian incumbents need stay ahead

22. Dropmysite works with resellers

23. A global leader based in Asia
Languages supported:
English Bahasa Indonesia
Hindi Japanese
Korean Spanish
Traditional Chinese Simplified Chinese
Thai

24. Get in contact
• Dropmysite & Dropmyemail API available
• Please visit our booth at G11
• www.Dropmysite.com