2. • Founded in 2000 Major Carrier Partnerships:
• Headquartered in New York,
with 10 offices worldwide
• Developed the most advanced mobile barcode solution
with over 50 patents and cross licensing agreements
• Investors include Motorola Solutions Ventures & Motorola
Mobility Ventures
• Agreements with the world’s leading carriers
• Preinstalled on over 40M handsets globally
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3. Global Reach
Headquarters
• New York
Latin America
• Argentina
• Brazil
• Chile Europe
• Mexico • Denmark Asia/Middle East
• France • China
• Spain • Israel
• United Kingdom
7. 14 Million
ScanLife is seeing Estimated to have scanned
a QR Code in the
explosive growth month of June, 2011
comScore MobiLens June 2011
ScanLife has seen over 20
million scans, just through
September, representing a
Scans
400% increase from 2010
8. Marketing adoption is also rapidly increasing
50%
of Businesses are already activating
2D Codes for marketing purposes
Usamp Online Survey November 2011
9. 1D UPC Scans
by Category
One third of all scans
come from UPC Codes
Q3 2010 Q3 2011
10. Representative Demographics of Users:
Age & Gender
Both Male and Female Ages 25-44 is our core audience
are Active Users
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11.
12. The Complete End-to-End
Mobile Barcode Solution
Activate our Powerful Create, Edit & Manage View Business Intelligence
Scanning App Dynamic Code Actions on Data from Every Scan
the Cloud
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13. ScanLife offers a full range of code options
that are both powerful and easy to use
ScanLife Exclusive Codes
Go to website Lotto/Sweepstakes
Save a contact Multi-action menu
Initiate a call Send a tweet
Send an SMS OS detection
Send an email Custom Menu Code
Premium Code
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14. Custom Menu Codes
Example
Add background color
Insert a custom image
Include body text
Custom Menu Options Choose from 2 different
header formats:
15. Commercial Grade SaaS Solution for
Code Creation, Editing &
Management
Generate Edit Track
• Simple to Use
• Advanced Code Actions
• Edit Anytime
• Cloud Based
• Variable Permission Levels
• Centralized Management
• Bulk Processing
• API Services
• Service Level Agreements
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16. Every Scan Generates Valuable Data
What was scanned When Where Demographics Phone type
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17. ScanLife codes can be scanned
by any standard app
Our app can read all standard codes
to give users a universal experience
The ScanLife app has 10 million
users and counting and is featured
on all major operating systems
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18. No App,
No Problem
“Scan & Send” ACTIVATE anyone with a Camera Phone
1. Take a picture of a standard code
2. MMS or email it to ScanLife
3. Custom text response received by
consumer in seconds
Reach another 60 million people.
20. Use the ScanLife SDK to bring 1D & 2D
Barcode scanning power to your app
ACTIVATE
Click
to Scan
APIs also available to access ScanLife from outside platforms
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21.
22. Taco Bell/MTV
Code linked to exclusive
content for the MTV Video
Music Awards including video
teasers, artist interviews and
performance footage.
Received over 400,000 scans
Content was updated weekly in a six week period!
to give users the best
experience.
23. Bloomingdales Scan & Win Campaign
ScanLife ACTIVATED Consumers
In Store
Outdoor
8.5%
Of those who
engaged with the
QR code scanned
outside the store,
reengaged inside
Catalogs the store
24. Home Depot
Code linked to menu of
customer options reviews,
buying guides and mobile Highly effective use of
shopping page mobile formatted content
25. Ford Collection Scenario
Users scanned codes to
collect different “badges”
and receive prizes.
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26. SeaWorld
SeaWorld placed codes around their park,
allowing users to download the SeaWorld
app directly to their smartphones.
The code produced 20,000 app
downloads in a six week period
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27. Sharpie
Sharpie placed print ads in several weekly publications
Weeks 2 and 3
(50% of total traffic)
Week 1
50% of total traffic
Scan traffic spikes when the publication is first launched, and
extends towards a more consistent rate in the following weeks
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28. Target & Hanes: Female Targeting
Target and Hanes placed print ads in publications that have large female audiences
Key Takeaway: ScanLife analytics reinforce the demographic of the traditional media
buy and strong interest in QR codes among female users
Over 14,000 total scans Over 20,000 total scans
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