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Tendances (20)
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Similaire à Business ppt workshop
Similaire à Business ppt workshop (20)
Business ppt workshop
- 1. Your Deck is Boring Better presentations through visual aid Michael Ham November 2012
- 2. Presentation What Makes It Good? Speaker Content Visual
- 3. Who’s Who Know yourself Know your audience
- 4. Who’s Who High Case comps CREATIVITY Marketing Club meetings Pretty much every other course Low FORMALITY High
- 5. First Impressions You can’t win in the first round But you can loose
- 6. A Pricing Problem Starring Michael Ham 8 March 2010 Read Maloney Tanvi Paharia Ryan Rotner And Troy Ruckman as himself
- 7. Agenda Don’t have one (slide) Use a progress tracker instead
- 8. AGENDA •Introductions •A Word On Color •Tracking Progress •Layout Tips •Fun with Pictures •Popular Frameworks
- 9. BUILDING A Sustainable Advantage High Amazon Galaxy.com Galaxy.com ONLINE PRESENCE Barnes & Noble Borders Walden Books Local Stores Low EXPERIENCE High Introduction Objectives Recommendation Analysis Conclusion -10-
- 10. Incidentally, Jetblue should… • Close gaps Gaps Improvements Communication Reach out to others for assistance Service Performance Design systematic service development process Listening Empower front line employees • Develop contingency plans – especially with the bad weather in 2005 service analysis incident challenges introduction recommendations 10
- 11. Flight plan to recovery • Measure the costs • Break the silence • Anticipate needs for recovery • Act fast • Train employees - vertical & horizontal communications • Empower the front line • Close the loop service analysis takeaways incident challenges introduction recommendations 11
- 12. A Basic Template Have a purpose Tie everything to the thesis/process
- 13. A Basic Template • Strategy • Nail the intro • Tie it back to the thesis – why is it important • Outline • Message as a mission statement • Strip for Clarity • Process ideas • Know your audience • Maybe don’t use PowerPoint > Sliderocket, Prezi • Tactical • Use your Object tools – order, align, group, rotate • Unify your design – font(s), color palette, slide master, H&F, grid • Track your progress – no need for an agenda slide • Control the chaos with animation • A picture is worth 1000 words – picture editing • Details details details details
- 14. A Basic Template • Problem • Define real problem • Objective • Success criteria • Recommendation • Analysis • Support • Implementation • Alternatives • Conclusion • Takeaways • Action items
- 15. One Idea Strip for charity clarity ¶
- 16. Make It Pretty Looks count And sometimes that’s enough
- 17. INCREASING SCORING A Statistical Approach to Improving League Revenues New York, New York 2 December 2008 Megan Blanck-Weiss Kurt Lervick Meghann Glavin Read Maloney Michael Ham Melissa Ventura
- 18. CONCLUSIONS Suggestions for Further Analysis •Future Salary Effect •Role Player Effect •Celebrity Effect
- 19. RESHAPING CULTURE THE NORDSTROM WAY 3 December 1990 Megan Blanck-Weiss MeghannGlavin Michael Ham Kurt Lervick Read Maloney Melissa Ventura
- 20. A WAY TO VIEW PROBLEMS Unfair Shifts Sharking Hours Unrecorded Culture Motivation 5
- 21. Color tools http://www.degraeve.com/color-palette/ http://instant-eyedropper.com/
- 22. Sometimes Things Get Messy Use responsibly Animate = Organize
- 23. Positioning Statement Company Sierra Wireless is a global leader in providing innovative connection solutions for mobile devices. Product Market Our principal mission is to develop (focused) specialized wireless offerings whose reliability give customers the confidence (reliability) to connect to the world without barriers. Benefit (freedom) (Differentiators)
- 24. PRESORTED FIRST-CLASS MAIL U.S. POSTAGE PAID NETFLIX P.O. Box 49021 San Jose, CA 95161-9021 Option Grid Unlimited Increase LT Customer Migrate to This is also your return envelope Rentals Profitability Retention Streaming OPEN ALONG EDGE Do Nothing Raise Prices VIP Club Rebates Premium Plan+VOD Ham | Maloney | Paharia | Rotner | Ruckman
- 25. Appendix B: Positioning Map High 5 Star Hotels Boutique Hotels 4 Star Hotels Hotel Price ($) 3 Star Hotels 3 Star RC Hotels 2 Star Hotels 1 Star Hotels Low Hotel Quality High
- 26. Show Me Instead 47
- 27. Wish List Description Tag shopping items on any site and share with friends. Gifting made social, made easy. Segments Served Principles Achieved •Interactivity •Visibility •Content Ownership •Personalization Benefits to MSN •High monetization potential •Hits multiple segments and demographics
- 29. Edit and edit and edit and edit and edit Details kill Promise me you’ll never die
- 30. Know your audience Don’t use PowerPoint
- 31. Your Deck is Boring Better presentations through visual aid Michael Ham November 2012
- 32. How did Netflix misjudge and misunderstand their customer’s behavior? Firstly, the company tested the loyalty of its customers by raising the price of its video and streaming and mail order bundle. This was a big mistake since the company did not have a substantial pricing power. Subscribers massively fled to Amazon, Google and Walmart. Secondly, the company tried unbundling into two separate services, streaming, and mail order. This was a big mistake, as it erodes the uniqueness of its offerings, undermining further its pricing power, as it makes easier for subscribers to compare competing offerings for each service.
- 33. How did Netflix misjudge and misunderstand their customer’s behavior? Customer Price Sensitivity •Pricing power • Loyal to what point? •Competitive offerings • Amazon, Google, Walmart •The Secret Sauce • Unveiling the Wizard • Comparable competitive offerings
- 34. PRESORTED FIRST-CLASS MAIL U.S. POSTAGE PAID NETFLIX P.O. Box 49021 San Jose, CA 95161-9021 Consumers Gone Wild This is also your return envelope Pricing Power OPEN ALONG EDGE Physical + Digital = #Winning $? $?
Notes de l'éditeur
- If you can hit all three of these, you win. This presentation will focus on the visual component of good presentation.
- Your audience will determine what kind of presentation you can give. The more you know your audience, the better you’ll be able to tailor your presentation. Know what kind of person and presenter you are; if you are not creative at this point (it’s okay) and it’s an important presentation, maybe not the best time to try out something new.
- There is always a battle between creativity and formality in a presentation. Find that appropriate, optimal mix. The graph above is a depiction of my experience at Foster, with the size of the circle representative of occurrence. The star is where I am shooting for this presentation.
- Don’t loose/lose your audience with a flat or poorly educated opening. A killer opening is great, but if you go for it and fail, it’s a big hole to dig out of. In general I practice 80/20 with the opening and save the higher risk, creative material for the recommendation.
- A nice visual with a simple who, what, when.
- I don’t like agenda slides; they waste time and don’t really tell you much. Can be very repetitive when many groups are presenting back-to-back.
- If you need to have one, be spice it up a little with unique titles
- Tracking bars are often better than agendas. They serve the same purpose and professors/judges seem to like them.
- Get creative with the tracking bar when you master it. You can see how I built this one if you turn on your animation pane.
- Every slide should serve a specific purpose and ideally relate to your thesis or problems solving process. Don’t waste slides and time.
- I like to outline my presentations before I start them. It helps to organize my thoughts and really drill down to what’s important. Here is a rough early draft of the outline I used for this presentation.
- This is a basic consulting template used in pretty much every case competition, by pretty much every team, that I did. It’s kind of dry, but that’s where the creativity comes in.
- Strip out all the unnecessary visual information from your slides when you can. When converting a paper to a presentation, I use a new slide like I’d use a paragraph (new thought) and bullet points (when I use them at all) like I’d use a sentence or comma (breath for the reader/audience). The less words the better.
- Make your slides pretty. If anything, I make sure all my slides are consistant.
- Title slide for a stats presentation. You won’t notice on first glance, but I hacked together this background from several pictures – the hardwood came from a sample picture from a flooring site, the hoop is actually a picture of a toy model. I liked the gray gradient in it’s background and didn’t want to rework it so I cropped the picture a few times to effectively “stretch” out the picture without losing the aspect ratio of the hoop. You can select the different components in the slide to see what I did. You’ll notice this is not perfect by any means, but again 80/20 and I’m guessing you didn’t notice the errors the first time around.
- Same presentation, boring content (stats….) bolstered by some nice appropriate background imagery. For you basketball fans, you’ll know how LBJ fits into each of those bullet points (and therefore why it’s an appropriate background image).
- Another title slide for a less-than-exciting presentation about Nordstrom. The important part here was setting the tone and historical time-frame for which this presentation was supposed to occur.
- Same presentation, a good example of using pictures in your presentation instead of blocks of text.
- Use these tools to make your color scheme better. Powerpoint uses RGB values, so you might need to adjust the settings in these programs or use a color translator like: http://easycalculation.com/color-coder.php
- Animation is your friend, if used properly. Use it to organize the slide. Draw attention to talking points as you are speaking to them.
- Learn to use the animation pane. You can see how this slide was built out in the animation pane.
- This slide is pretty busy, but it covers a ton of information. The use of animation to build out the slide helps the viewer follow along.
- Another positioning map. Another slide with a ton of information on it that could have been text overkill. The animation here helps highlight the central message of the slide, which if I recall correctly, was that problems at this hotel (RC) had caused it to fall from a profitable position in the hotel space to one where it couldn’t compete.
- No one likes wordy slides. Show me a picture or graph or chart or anything instead. Pretend your audience is all from Missouri, with their 47 th ranked education system and all.
- Nice balance of words and text. Make friends with people who are able to make you custom graphics, like my friend Jessica was able to do for me here.
- This slide was able to present an entire idea to a team at Amazon without using a single word of text in the body by using a screenshot they were all already familiar with and animations.
- Quality control. Use it.
- Consider using a powerpoint alternative. Links embedded in the logos.
- Situation and solution given.
- Outline of a slide to be.