Business model,competitive analysis

1. By
Bipin Bahuguna
Bipinbahuguna16@gmail.com

2. Business Model Of Makaan.com
1)Listing fee model
3)Basic to premium fee model
2)Subscription model
 Revenue from property  This model is similar to
listings, branding and freemium model.
visibility.  Basic model generate the
 Revenue from homepage buzz and therefore shifting
links, banners and database from basic to premium take
access. place which in turn increases
 Most revenue from the revenue.
developers, builders and
brokers.

3. Listing And Subscription Model

4. Listing And Subscription Model

5. Listing And Subscription Model

6. Basic To Premium Fee Model

7. Competitive Analysis(Traffic)

8. Competitive Analysis(Traffic)

9. Competitive
Analysis(Demographics)

10. Competitive Analysis(Who spend
more on Google sponsor
links, yellow pages)

11. Competitive Analysis(Who spend
more on Google sponsor
links, yellow pages)
 Conclusion
 Google sponsored links are one of the costlier links on
the search page. According to this research
makaan.com marketing expenditure is greater than
the other two competitors, namely magicbricks.com
and 99acres.com.
 Makaan.com
expenditure>99acres.com>magicbricks.com
 Limitation of research.
Time constrain

12. Competitive Analysis
Makaan.com Magicbricks.com 99acres.com
Business Basic to premium Freemium model Freemium model
Model(difference) fee model
NRI,International No Yes Yes
column
Property prices Yes No No
trends
Property portal on No Yes No
mobile phone
Home worth No Yes, although it No
calculator doesn’t works
Property event No Yes No
hosting

13. Suggestions For Improving
Makaan.com

14. Suggestions For Improving
Makaan.com
A)
 Reason for putting Makaan IQ=Engaging
users=Increasing traffic on website.
 If users will not see Makaan IQ,then how will they get
engaged.
 Its visibility should be enhanced.

15. Suggestions For Improving
Makaan.com

16. Suggestions For Improving
Makaan.com

17. Suggestions For Improving
Makaan.com
B)
 Current housing interest rates can be mentioned.eg
SBI (for <30lakhs interest rate is 10.75%)
 This EMI calculator should come under the
heading, loan or home finance.
 Lots of browsing is required to search for EMI
calculator on makaan.com website. Many may think
that EMI calculator is not available on the site.

18. Suggestions For Improving
Makaan.com
c)

19. Suggestions For Improving
Makaan.com
 Though on the bottom of the page its written that
makaan.com is part of People Group, owner of famous
brands like shaadi.com.But still from my point of view
word OUR PARTNERS is more appropriate than
Network Sites.

20. Suggestions For Improving
Makaan.com
D)

21. Suggestions For Improving
Makaan.com
 Shaadi.com is the renowned brand of People Group.
 Makaan.com should highlight that.

22. Suggestions For Improving
Makaan.com
E)

23. Suggestions For Improving
Makaan.com

24. Suggestions For Improving
Makaan.com
F)
 If possible then company can display price trends for
residential and commercial separately.
 Reason-If I am interested in buying a home then I will
prefer residential price trends.

25. Try Something New

26. Try Something New
Renting for Olympics 2012
 Shaadi.com has its center in United Kingdom.
 To watch Olympics 2012 many Indians will go to UK.
 Shaadi.com on behalf of makaan.com can ask UK
property holders(who are willing to rent there
property for that period) to advertise on makaan.com.
 Advertisement=Revenue.

27. Try Something New

28. Try Something New
PARK AT MY PLACE
 Makaan.com can go for online parking market place to
connect home and business owners who would like to
earn money from renting their space
 Process=same as property renting.

29. Try Something New

30. Try Something New

31. Try Something New
 Makaan.com can provide the facility to upload the
video of the property
 Property holder will upload the video in You Tube and
the link of that will be mentioned on the makaan.com
page.

32. Try Something New

33. Try Something New
 If possible then makaan.com can show the sold prices
for similar property and recent transactions in that
area.