1. Max Atkins

2. Harry Potter and the Deathly
Hallows – Part 2 (Fantasy)
 Harry Potter and the Deathly Hallows - Part 2 Trailer
 Special Effects – Impresses audience – USP
 Music – Well known, popular, new OST, powerful orchestral sounds
 Presents character relationships – shows important scenes (Harry + Voldemort, Ron + Hermione)
 Iconography - Shows use of the wand as an icon created by Warner for Harry Potter franchise
 Shows a return to familiar Hogwarts Castle
 Enigma:
 Dragon at Gringotts
 Hogwarts Attacked
 Harry facing his death
 Conveys the genre:
 Effective use of props and effects (wands, spells etc.)
 Fast edits for action, slow edits/longer shot lengths conveys emotional scenes
 Builds to a climax – Contrast of slow then fast paced action and editing of trailer demonstrates types of scenes expected
in movie well:
 Starts off with slow cuts, long length shots
 Builds up speed (faster cuts, shorter shots)
 Releases build up at climax with longer shots again – chilling atmosphere at end
 End of era – Has to be epic, using these features
 Factual credits are included
 Two dialogue shots
 Emphasis on Walt Disney in black and white – Why?

3. Screenshots

4. I Am Legend (Thriller)
 I Am Legend Trailer
 Effects – Looks very realistic, believable, impressive
 Builds to a climax:
 Near middle, scene cuts slow down, length of shots longer
 Rising strings add to suspense
 Effective release at end – Shot length short, fast cuts, action shots, explosions etc.
 Presents character well – shows both sides of main character: tough, experienced veteran and careful, delicate scientist
 Location – Well known, very famous ‘New York’, exciting to see it abandoned, overgrown
 Iconography – zombies, clearly shows their own take on them
 Enigma:
 New York abandoned, overgrown
 Will he find a cure?
 Will he meet other survivors?
 How did the outbreak happen?
 Conveys genre well:
 Zombies
 Music – fast paced, action
 Fast edits present action
 Props – Guns, Laboratory (Equipment)
 Explosions, chases etc.
 Factual Credits included
 Famous actor – Will Smith
 Middle – Voiceover and no zombies, his struggle to deal with being alone

5. Screenshots

6. Zombieland (Comedy)
 Zombieland
 Effects – Not used much, zombies look real, gorey – audience either love or hate
 Shots – Varying lengths and edit speeds, slows down for best moments
 Enigma:
 Shows funniest moments, audience want to see more
 Location – Theme park unusual location
 Suspense not built up, no climax – doesn’t fit a comedy genre
 Iconography – Zombies, gore – Contrasted to comedy
 Famous actors – Jesse Eisenberg, Emma Stone, Woody Harrelson
 Fast pace to present action, thrill
 Conveys genre well:
 Gore
 Zombies
 Funny moments
 Chases
 Narration voice over at start, voice sounds comical

7. Screenshots

8. Toy Story 3 (Cartoon)
 Toy Story 3
 Continuation of a classic series
 Target audience – Young (Cartoon) Teenage (Childhood movie series) Adult
(Adult jokes)
 Animation very well done
 Famous voice for Woody – Tom Hanks
 Contrast of happy, funny, bright scenes with dark, sinister scenes
 Cartoon instantly attracts young audiences (Instantly conveys the genre)
 Clever editing of original movie shows trailer specific factual credits
 Declares movies by the director – Brings in audience that likes those movies
 Enigma:
 Why does Mr Potato Head become a cucumber?
 Why does the team go to daycare?
 Will they see Andy again?
 Iconography – the toys themselves have become icons

9. Screenshots