1. IN WHAT WAYS DOES YOUR
MEDIA PRODUCT USE,
DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS OF
REAL MEDIA PRODUCTS?
Evaluation Question 1
~ Trailer ~

2. Convention: They highlight the best bits of the film, the very
funny, sad, dramatic action etc
 I followed this convention by having
dramatic lines of dialogue which were
important parts of the film. I also
included pivotal scenes which show
stages of the relationship, for example
the happy scenes and ‘break up’
argument scenes.
 I also challenged this convention
because I included scenes of the
central girl walking, not necessarily
dramatic or interesting parts of the
film, but does intrigue and draw in
audience, as it keeps going back to
clips of her walking. It also introduces
the character.

3. Convention: We are not shown the story in
narrative order
 I followed this convention by
using the scenes of the girl
walking, the audience may
question if the scenes show her
walking away from him after the
break up.
 I also challenged this convention
because it does show the
relationship as it develops in
order, and as it breaks down.
However this helps the audience
to understand the relationship
between the two characters, and
you begin to empathise with them.

4. Convention: They showcase the stars of the film
 I used titles to introduce the characters, then displayed a clip of
them after the actor’s name appears, therefore following this
convention. This is important because one of the unique selling
points of this film is the actors used, because they are quite
specific to the romantic alternative genre. This will hopefully
draw in the attention of the audience.

5. Convention: Some visual images stay on screen for only just
enough time for our mind to realize what we are seeing
 I used an alcohol bottle/glass to follow this convention,
the clip flashes on screen shortly. This leaves suspense and
questions coming from the audience. I aimed to create an
enigma, where the audience may be unsure about what the
link is with the clip on screen, but entice them to watch
more.

6. Convention: Conversations between characters usually
consist of one line each
 I only scripted single dramatic lines for the actors to say.
This keeps the audience in suspense and doesn’t give away
much. It also adds suspense and gives the audience a
feeling of wanting to find out more. Therefore I followed
the convention.
“That’s what I need you for.”

7. Convention: Unusual angles are often used to show events or
characters
 I also followed this convention by using a close up of the girls
face, which was at an angle so half her face was in view. Again I
used the view from above the girl, and behind. This keeps her
secretive and unknown to the audience, seeming as an usual
character.

8. Convention: Action is interspersed with credits on
screen
 I followed this convention because I used the titles
to introduce each of the characters, then action
would be interspersed. Following this, quotes come
up and titles such as ‘From the director of 500 days
of summer’. This breaks up the shots and helps
inform the audience and back up the action on
screen. It also addresses some of the unique selling
points of the film, for example the director and
actors/actresses.

9. Convention: Voiceovers are used to tell the story and give
credit information
 One of the most distinct aspects of my film trailer is
the lack of voiceover and the minimal dialogue. I
challenged the convention by only used titles and
short sentences of important dialogue, to keep the
story hidden and intrigue the audience. This is in
keeping with the mysterious and ‘clouded’ theme of
the film.

10. Convention: Music plays an important role in creating
atmosphere
 By using an emotive music track I followed this
convention. The song builds up and I edited the
shots in time to the beat so it follows the rhythm of
the action on screen. When doing my audience
research, they made clear that music is a very
important role in the trailer.

11. Convention: The trailer builds to a climax, where it ends
 I followed this convention by building up the shots to
a climax, it quickens in pace and more dramatic
shots are shown, then it ends on a slow clip of the
male character. This creates suspense and ends the
audience with a feeling of mystery.