This document summarizes and compares the target audiences of several film magazines:
- Empire targets males interested in movies, publishing widely on genres. Sight and Sound focuses on film theory, tailoring to older audiences. Total Film aims at 15-40 year olds as a modern movie guide.
- NME targets 25-45 year old men focused on music and movies. SFX reviews science fiction and fantasy, appealing to potentially older audiences with its futuristic style. Film Review caters to a niche audience interested in independent British films and design.
2. Published by Bauer Media (powerful publishing group)
Costs £3.99 per issue
Published Monthly
Mass market – not too genre specific.
Empire describes their audience as “76% male, affluent movie fans
and cinema hounds”, so they would target their magazine at Males
interested in the movie industry.
Empire reviews lots of different genres of film, meaning it aims itself at
a mass target audience instead of a niche.
Name and logo – ‘Empire’ suggests it’s dominant and powerful, font
style is sans serif and all in capital letters, helps it to stand out and
could be aimed towards a younger target audience.
3. Published by BFI
Governed by a royal charter (they are a charity)
Costs £3.95
Published Monthly
Niche Market – tends to be for people with a specialist
interest in film theory and the academic side of film.
Name & font: ‘Sight and sound’ relates to film, shows
it’s genre. The font is simple and easy to read – could
be tailored towards an older target audience.
Formal layout – again could be towards an older TA
Academic magazine
4. Published by Future Publishing (big company)
Costs £3.99 per issue
Published Monthly
Target audience: 15-40 year olds interested in film –
Their slogan is ‘The Modern Guide To Movies’
Mainly a male readership
‘Total Film’ suggests it’s obtains lots of information
about film and is exclusively about film.
Sans serif font helps it to stand out and make it seem
powerful.
5. Published by IPC Media (big global company)
Monthly magazine
Aimed at 25-45 year old men, focused
predominantly on Music and Movies
6. Published by Future Publishing
Published Monthly
Genre specific – covers Science fiction and fantasy
films. Suggests the target audience may be older
(perhaps 25-50)
The name ‘SFX’ and the font and colours used make
the magazine seem futuristic – links in with the fact
that it reviews Science fiction and fantasy films.
7. £5.99 (expensive)
Published by the church of London
Published once every 2 months
Niche audience – alternative and specific in taste –
reviews British independent films, artistically
designed. May tailor towards 25-50 year olds with a
specific taste.
Could be aimed towards people interested in the design
and graphics side of film.