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2. Objective This business plan has been created on the basis of my own market research . Business Plan for STB ( Name ) Market evaluation Marketing Strategy Target Market Customer needs Perception Buying behavior

3. Define your market - sector(s) and segment(s)

4. Explain your market(s) - sector trends, eg., growth, PEST factors PEST : Political , Economical , Social , Technology

5. Explain your existing business - your current business according to sector, products/services, quantities, values, distributor, etc.

6. Analyze your existing customer spread by customer type, values and products/services including major accounts

7. Explain your products and services - refer to Boston matrix and especially your strategic propositionsor Explain 3 Ps Boston Matrix : also called BCG matrix , try to search through net , its very useful for your ppt Try to develop this matrix you just need to understand how to represent your product on this matrix or explain 3P funda ( Product ,Price & Promotion ) USP's

8. Explain you routes to market, influencers and strategic partners

9. Competitor analysis, eg., SWOT analysis of your own business compared to SWOT analysis of each competitor SWOT : Strength , Weekenss , Opportunity , threat

10. Sales/marketing/ (1 year min) showing sales and margins by product & service

11. strategic actions marketing campaigns, sales activities, advertising, etc) that will deliver the above, with costs and returns. This should be supported with a spreadsheet, showing cost and return on investment for each activity

12. Conclusion Ansoff Matrix Market Penetration Market Development Product Develpoment