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05 making informatino pay 2011 -- konzel, john (sterling commerce)
1. Smarter Commerce for Publishing Using Business Insight to Drive Greater Revenue and Profitability Making Information Pay 2011 John Konczal Industry Executive, Communications, Media, & Entertainment Commerce Solutions, IBM Software Group
2. Introducing: Smarter Commerce for Publishing 05/06/11 IBM Media and Entertainment
3. Smarter Commerce works to transform and optimize every phase of the commerce cycle 05/06/11 IBM Media and Entertainment
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5. IBM Smarter Commerce Sales Channel Enablement Connectivity Core business processes CHANNEL ENABLEMENT PLATFORM Example Business Flow Digital Sales File Processing 05/06/11 IBM Media and Entertainment Supports any connection type, method, and protocol to integrate and communicate with partners Routing Routes data/files to appropriate systems including split file processing. Integrates directy with internal systems. Visibility Offers aggregated views of business data by partner, time period and product . Real time tracking of transactions by business and IT. Transformation Provides any-to-any data transformation for integration between eRetailers and your financial systems, including data prevalidation and exception processing