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Mobile Performance Marketing with Bitplaces as introduced at NOAH’13
- 1. Mobile Performance Marketing with Bitplaces Geofence-based messaging and customer analytics NOAH’13 Conference London, November 13–14, 2013
- 2. Mobile Performance Marketing with Bitplaces • Anonymised data • German data privacy • Learn about your customers • Learn about the right locations NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 2
- 3. Bitplaces is the next generation of LBS Next generation of LBS • Integrate it in your app or be part of a partner eco-system • Proactive (geofence-based) • Geo-cookie • Detailed customer analytics (location- and message-based) • Open platform: To add new mobile services NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 3
- 4. Target people at locations where they are most accessible for your messages Send a message only when people stay at a place nearby your shop and have time to read it. Have time today? We have an interesting offer nearby! NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 4
- 5. Understand your customers and send only messages to them at places and times when they are receptive Send messages only at a time, day and place when people welcome your information. Enjoying the evening? We know where! LEARN MORE NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 5
- 6. Welcome your customers who visit you frequently and keep them loyal Send messages according to the visiting behavior of your customers and ask them about their shopping experience when they are leaving. Did you miss anything today? PLEASE GIVE US FEEDBACK NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 6
- 7. Segment your customers based on their location-interests Make a special offer only to people who love the MoMA. Fantastic offer for modern art lovers! VISIT OUR STORE NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 7
- 8. Direct customers to your shop Welcome your customers at your shop using your knowledge about their previously visited locations. NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 8
- 9. Receive detailed customer analytics and learn how to improve your mobile marketing activities Bitplaces Analytics • Visitor analytics • Customer dwell time • Directions • Message campaigns • Devices and Apps NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 9
- 10. Address customers indoor as well and analyze which area of the shop interests them most Interested in cotton products? READ MORE NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 10
- 11. Transform your app into a powerful sales and marketing instrument Bitplaces Bitplaces White Bitplaces White Labeling White Labeling Integration Labeling Integration Integration Bitplaces Bitplaces White Bitplaces White Labeling White Labeling Integration Labeling Integration Integration Bitplaces Location as a Service Platform & Marketing Eco-Systems Location Messaging 3rd Party Location Open API White Labeling Management Services Services Analytics Access Integration NOAH Conference, London www.bitplaces.com ● @bitplaces ● contact@bitplaces.com 11
- 12. Bitplaces offers great opportunities Ecosystem Targeted marketing campaigns Multitenant Out- and indoor messaging NOAH Conference, London Customer analytics Customer segmentation Bitplaces GmbH – Marie-Elisabeth-Lüders-Straße 1 – 10625 Berlin 12
- 13. Dr. Behrend Freese behrend.freese@bitplaces.com Bitplaces GmbH Marie-Elisabeth-Lüders-Straße 1 10625 Berlin Germany Email: info@bitplaces.com Phone: +49 30 69 20 67 330 Fax: +49 30 69 20 67 339 Web: www.bitplaces.com