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Reaching hispanic consumers with medication safety messages
- 1. Reaching Hispanic Consumers with Medication Safety Messages Alison Lemon Public Health Educator FDA Office of Women’s Health
- 2. • Video Novela Series • Show Pitfalls of Medication Misuse • Provide Medication Safety Tips • Use drama to convey key messages
- 3. Key Messages • Keep a Record – Make a list of the medicines you take. • Ask Questions – Talk to your doctor, nurse, or pharmacist. • Read the Label – Know the drug name, dosage, schedule • Avoid Problems – Use your medicines as directed. Do not share your prescriptions.
- 4. ¡Nunca Más! Toolkit How-to-Guide Medication Safety Fact Sheets Safe Medication Use Website ¡Nunca Más! Resource Website
- 6. Mis Medicinas Prescriptions OTCs Name 1 Tablet 3x a Day Arthritis
- 7. Mobile and Online Outreach
- 9. DIGITAL REPORT METRICS Average Industry CTR Click Placement Impressions Delivered Clicks Recorded Rate Mobile 944,207 10,480 1.11 0.4% Online 2,507,798 3,807 0.15 0.09% Twitter 2,939,674 n/a n/a n/a CAMPAIGN TOTAL: 6,391,679 14,2870 0.63 0.05%
- 10. FDA Office of Women’s Health www.fda.gov/womens www.twitter.com/fdawomen