Reaching latinos online meetup lopez 2012_

Chronicling Latinos’ diverse experience in a changing America

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www.pewhispanic.org

U.S. Hispanic Population
Four Decades of Growth
In millions

50.5

35.3

22.4
14.6

1980 1990 2000 2010

Source: U.S. Census Bureau.

U.S. Population by Race & Nativity: 2010
Fastest Growth By Hispanics and Asians
Other,
Total U.S. Population
9.299, 3% — 309 million
Hispanic
50.5 million
16%

Black*
38 million
12%
White*
197 million Asian*
64% 14 million
5%

Source: 2010 U.S. Census.

Ethnic Composition of Latinos, 2010

Mexican - 31.8 63.0%

Puerto Rican - 4.6 9.2%

Cuban - 1.8 3.5%

Salvadoran - 1.6 3.3%

Dominican - 1.4 2.8%

Guatemalan - 1.0 2.1%

Colombian - 0.9 1.8%

Other 14.3%

Source: 2010 U.S. Census

Which Term Do You Use
Most Often to Describe Yourself?

Hispanic/
Family's Latino
country of
24%
origin
American
51%
21%

Source: 2011 National Survey of Latinos

Mixed Views about Identity
(%) “Hispanic” versus “Latino” Preference

No Preference Hispanic Latino
51 33 14

Views on a Shared Hispanic Culture
U.S. Hispanics have many different cultures U.S. Hispanics share a common culture

69 29

Racial Identification among Latinos
Some other race Hispanic/Latino (Vol.) White Black/Other
26 25 36 10

Do You Think of Yourself as a Typical American?
Typical American Very different from typical American
47 47


Which Term Do You Use
Most Often to Describe Yourself?
(%)
Family's country of origin Hispanic or Latino American

All Hispanics 51 24 21
Hispanics
by generation

First 62 28 8
Second 43 18 35
Third and higher 28 21 48

Which Term Do You Use Most Often to Describe Yourself?
(%)

Country of origin Hispanic/Latino American
Spanish dominant 63 30 4
Foreign born 62 28 8
Less than high school 57 30 10
High school graduate 54 25 18
Mexican origin 52 26 19
Bilingual 51 24 21
Not Mexican origin 50 22 24
Some college or more 46 19 33
Second generation 43 18 35
Native born 37 19 40
English dominant 33 16 48
Third and higher generation 28 21 48


Do You Prefer the Term “Hispanic” or “Latino”?
(%)
No preference Hispanic Latino

Some college or more 59 27 13
English dominant 58 31 10
Not Mexican origin 57 25 17
Second generation 55 28 17
Native born 55 31 14
Third and higher generation 53 36 10
Bilingual 50 32 18
High school graduate 49 36 14
Foreign born 48 35 15
Mexican origin 47 38 13
Spanish dominant 47 36 14
Less than high school 44 38 16

Do You Think of Yourself as a Typical American?
(%)
A typical American Very different from a typical American

$75K or more 70 28
Third and higher generation 69 27
English dominant 66 31
Native born 66 31
Second generation 63 34
$30K to less than $75K 55 41
Some college or more 54 42
Bilingual 50 44
High school graduate 50 47
Not Mexican origin 49 45
All Hispanics 47 47
Mexican origin 45 49
Less than $30K 45 48
Less than high school 36 54
Foreign born 34 58
Spanish dominant 31 61


The Importance of
English and Spanish
(%)

Do you think adult Hispanic immigrants need to learn English
To succeed in the U.S.?
Yes No
87 11

How important is it to you that future generations of Hispanics living
In the U.S. be able to speak Spanish?

Very/somewhat important Not too/not at all important

95 4


Primary Language Use among Latinos
(%)

Spanish dominant Bilingual English dominant


Hispanics by generation

First 61 33 6

Second 8 53 40



When You Listen to Music,
Is It Mostly in Spanish or English?
(%)

Mostly in Spanish Both equally (Vol.) Mostly in English



First 49 31 18

Second 18 26 54



When You Watch Television,
(%)




First 40 34 25

Second 12 17 69



When You Think,
(%)




First 65 18 15

Second 18 18 63



Latinos and
Their Views of the U.S.

Have Latinos Been More, Less or About
Equally as Successful as Other Minority
(%)
Groups in the U.S.

Less
About successful
equally
successful 22%
More
55% successful

17%


Attitudes about Personal Trust
and Hard Work
(%) Would You Say That Most People Can be Trusted or
That You Can’t Be too Careful in Dealing with People
Can be trusted Can't be too careful
General population 35 61

All Hispanics 12 86

Can Most People Get Ahead with Hard Work or
Are Hard Work and Determination No Guarantee of Success?

Most can get ahead with hard work
Hard work and determination are no guarantee of success

General population 58 40

All Hispanics 75 21


U.S. Compared to Ancestors’
Country of Origin in Regard to…
(%)
Better where
Better in the U.S. Same
you/your parents
The opportunity to get ahead
87 2 10
The conditions for raising children
72 10 17
Treatment of the poor
69 7 21
The moral values of society
44 21 32
The strength of family ties
33 39 26


Main Reason for Immigrating to the U.S.
(% among foreign born/those born in Puerto Rico)

Economic opportunities 55

Family reasons 24

Educational opportunities 9

Conflict/persecution in
5
your home country

Other 7


If You Could Do It Again, Would You …
(% among foreign born/those born in Puerto Rico)

Come to the United States/Leave Puerto Rico for the United States
Stay in (the country where you were born/Puerto Rico)
Move to a different country

All Hispanic immigrants 79 15 4

Years in U.S. among Hispanic Immigrants
Less than 1 year 58 33 3
to 5 years
6-10 years 80 17 3

11-20 years 82 9 7

More than 20 years 83 12 2


Mexican-Born Population
in the U.S., 1850-2011
(in millions)
2009
14 12.6

12 2011
12.0
10

8

6

4
1970
2 0.8

0
1850 1870 1890 1910 1930 1950 1970 1990 2011
2010
Source: Pew Hispanic Center

Reaching latinos online meetup lopez 2012_

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