MARKETING DAY 2015 : How to Think like a Startup

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Patai Padungtin

Presentation of Thailand Tech Startup Association for Marketing Association of Thailand on MARKETING DAY 2015

Business

Principal / Evangelist : BUILK.COM
President of Thailand Tech Startup Association
Thailand Tech Startup Association
Founded in 2014
SaaS for construction industry
Launched in 2010
500 startups alumni (Batch 7)

Facebook (2012) $122 billion
Alibaba (2014) $228 billion

Uber $51.0 billion
Xiaomi $46.0 billion
Airbnb $25.5 billion
Flipkart $15.0 billion
Garena Online $2.0 billion
Grabtaxi $1.6 billion

90%
of startups
Most startups don’t fail at
building product. They fail
at acquiring customers
- Gabriel Weinberg

Resource constraints
Traditional Channels by

• Business model canvas
• Lean startup
• Growth hacking

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MARKETING DAY 2015 : How to Think like a Startup

2. Principal / Evangelist : BUILK.COM President of Thailand Tech Startup Association Thailand Tech Startup Association Founded in 2014 SaaS for construction industry Launched in 2010 500 startups alumni (Batch 7)

5. Facebook (2012) $122 billion Alibaba (2014) $228 billion

6. Uber $51.0 billion Xiaomi $46.0 billion Airbnb $25.5 billion Flipkart $15.0 billion Garena Online $2.0 billion Grabtaxi $1.6 billion

7. 90% of startups

8. 90% of startups Most startups don’t fail at building product. They fail at acquiring customers - Gabriel Weinberg

10. Resource constraints Traditional Channels by

11. connected world + digital experiences

12. • Business model canvas • Lean startup • Growth hacking

13.

14.

15.

16.

17. unite | drive | accelerate