Global shop09 enhancing_the_in-store_experience
The document discusses how 5 technologies - digital signage, kiosks, mobile, audio, and smart shelves - are changing the in-store marketing landscape by enhancing the customer experience. It notes that these technologies can bridge customer needs for saving time and money and improving experiences with business needs to retain and convert customers and increase efficiencies. The document also outlines how a bad customer experience can lead to lost business, viral detractors, and operational burdens, while a good experience leads to customer acquisition, repeat business, and sustained business. Finally, it describes how these technologies can be used to create engaging, empowering, embedded, mobile, intelligent, and integrated experiences for customers.
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Global shop09 enhancing_the_in-store_experience
- 1. Enhancing The In-Store Experience 5 Technologies Changing The Marketing Landscape
- 3. Customer Needs Business Needs • Save Time • Retain & Convert • Save Money • Increase Efficiencies • Improve Experience • Improve Satisfaction (Service & WOW!) • Differentiate
- 4. Customer Experience Technologies Provide A Bridge Between Customer & Business Needs
- 5. DIGITAL KIOSKS MOBILE AUDIO SMART SIGNAGE SHELVES
- 6. Why The In-Store Experience Matters... Generation Tech XBox • Wii • HD • Cell Phones • Internet
- 7. Why The In-Store Experience Matters... Abundance of Choice
- 8. Why The In-Store Experience Matters... The Connected Customer - Social Buzz
- 9. A Bad Customer Experience Leads to... • Lost Business 81% would stop doing business 69% would NEVER return • Viral Detractors 74% tell others about poor treatment 20% have posted negative feedback online • Operational Burden 61% have directly complained 37% have returned products Source: 2008 Customer Experience Impact Report (RightNow Technologies & Harris Interactive)
- 10. A Good Customer Experience Leads to... • Customer Acquisition 53% would recommend • Repeat Business 52% would feel encouraged to spend more • Sustained Business 50% will always/often pay more for better Source: 2008 Customer Experience Impact Report (RightNow Technologies & Harris Interactive)
- 11. Technology Can Be Used to Amplify The Experience
- 12. The Experience Is Engaging
- 13. The Experience Is Engaging
- 14. The Experience Is Engaging
- 15. The Experience Is Engaging
- 16. The Experience Is Empowering
- 17. The Experience Is Empowering
- 18. The Experience Is Empowering
- 19. The Experience Is Empowering
- 20. The Experience Is Embedded
- 21. The Experience Is Embedded
- 22. The Experience Is Embedded
- 23. The Experience Is Embedded
- 24. The Experience Is Mobile
- 26. The Experience Is Mobile
- 27. The Experience Is Mobile
- 30. The Experience Is Intelligent Triggers Targeted Media Produces Product Pick-up Offers or Motion Guided Selling Consumer Metrics
- 31. The Experience Is Intelligent
- 32. The Experience Is Intelligent
- 33. The Experience Is Intelligent
- 34. The Experience Is Integrated
- 35. The Experience Is Integrated Labs/Cafes Guest Services Wayfinding Casino/Bars Spa/Fitness Staterooms Crew Cabins Property Management Broadcast Center Onboard Administration Appointments Shore Excursions BizTalk Point of Sale
- 36. The Bridge Technologies DIGITAL KIOSKS MOBILE AUDIO SMART SIGNAGE SHELVES
- 37. It’s All About the Experience!
- 38. Thank You Brian Ardinger - Chief Marketing Officer Phone: 402-323-6262 Web: www.nanonation.net Email: brian@nanonation.net