Prepared by students in my Beer Industry Project

1. MiNOH BEER
Team 6
Ken Iwamoto, Isako Dowaki,
Shuhei Nakagawa, Kyohei Soeda, Chinatsu Yamabayashi

2. MiNOH BEER
• Established : October 17th, 1996
• Company
– エイ.ジェイ.アイ.ビア有限会社
• Brewery
– MiNOH brewery( 箕面ブリュワリー)
• Number of Employee : 10
• Address
– 〒562-0004 3-19-11 Makiochi, Minoh city, Osaka, Japan
• TEL：072-725-7234 FAX：072-725-7235
• Email: info@minoh-beer.jp

3. Processes before visiting
• Phone to MiNOH beer
– Negotiate to visit (Usually they don’t open to
public)
• Email to MiNOH Beer
– Some transactions
Make a list what we’d like to ask
• Our goals of this project
• How do we treat the information,
which we’ve got from visiting
•

4. Interviewing
• Mr. Takahashi
• Date of Visit
– November 15th, 2013

5. Main activities
• Making good quality craft beer
–
by using community-based ingredients
•
id: Yuzu, Peach, Plum
• Make beer not as for present but daily drinking
beer.

6. Major Results & Successes
• Minoh Beer spreads a good and new taste of
beer.
• We can buy Minoh beer in 38 stores and drink
it in many restaurants..
–
Minoh Beer has 3 company stores (BEER BELLY)
• Minoh Beer is the representative company of
the Japanese craft beer.
–
Minoh beer got many great prizes.

7. Successes①
STOUT
• 2013 Brewing Industry International
Awards(BIIA) Dark Beer department 3rd Prize
• 2010 Japan Craft Beer Selection Porter&Stout
Department 1st Prize
• 2009 World Beer Awards(WBA) Dry
Stout
Department 1st Prize

8. Successes②
Fruits Beer
•2012 World Beer Cup(WBC) Fruit Wheat
Beer(Yuzu White)
•2007 International Beer Competition Fruits
Beer Department 1st Prize(Cabernet)

9. Successes③
Imperial Stout
•2011 Brewing Industry International
Awards(BIIA) Strong Dark Beer Department 1st
Prize
•2010 World Beer Awards(WBA) Stout&Porter
Department 1st Prize

10. Challenges
• Since their company’s scale was not big, they
joined many events and appealed their brand
“Minoh beer”.
–
In 2013, Minoh Beer joined 51 events in Japan.

11. Communication
• Joining events(tasting, commerce, etc...)
• Online tool (id; web page)
• Magazines
• local connection

12. Future Vision
・Minoh beer wants to make their company big.
-> Since their product capacity is no longer
enough to consumption. So many consumers
request their beer all the time.

13. MiNOH Beer Identity
• Not be touched by fashion, but believe the
thing that they believe.
• Make their own beer to use local ingredients.
(ex. citron, prickly ash)

14. Other information
They are doing their business as a local
company, which is called “A.J.I beer Ltd.”
they make other products. (Seasoning vinegar,
fruits mix beer)