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2014
2013
2014 & 2015
16. október 2015
Björgvin Ingi Ólafsson
@bjorgvinio
Vá! - Við getum öll lært af
ofurþjónustufyrirtækjum
Service Excellence =
Design + Culture
Design
#1
Þú getur ekki
verið góð(ur) í
öllu
#2
Þetta kostar alltaf eitthvað
#3
Er ekki starfsmönnunum að kenna
#4
Verða að stýra viðskiptavinunum
Hin fjögur sannleikskorn (ofur)þjónustunnar
Hvað gerir mig
ánægðan þegar ég
kaupi húsgögn?
Ending: Mikil gæði, vara sem endast
lengi
Tilbúið: Ekkert vesen, þarft ekkert að
skrúfa eða setja saman
Þekking: Góð þjónusta í verslun,
sérfræðikunnátta starfsmanna
mikil
Staðsetning: Staðsetning, þarft ekki að
keyra langt í búðina
Þú getur ekki
verið góð(ur) í öllu
#1
Verður að vera
léleg(ur) í sumu
#1
Ending
Tilbúið
Þekking
Staðsetning
#1
Þú getur ekki
verið góð(ur) í
öllu
#2
Þetta kostar alltaf eitthvað
#3
Er ekki starfsmönnunum að kenna
#4
Verða að stýra viðskiptavinunum
Hin fjögur sannleikskorn þjónustunnar
We view most of the money that we put into the customer
experience as our marketing dollars. The number one driver
of our business is repeat customers and word of mouth
Tony Hsieh, CEO of Zappos
Culture
Service is a by-product of culture
Alfred Lin, fyrrv. fjármálastjóri Zappos / Sequoia Capital
+
Design
Striving for all-around
excellence leads directly
to mediocrity.
Achieving service
excellence requires
underperforming on the
things your customers
value least, so you can
over-deliver on the
dimensions they value
most.
Culture
Culture defines an
enormous part of the
customer experience.
Design and culture must
work together, and
today’s leaders must
ensure their alignment.
Vá! - Við getum öll lært af ofurþjónustufyrirtækjum

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Vá! - Við getum öll lært af ofurþjónustufyrirtækjum

  • 1. 2014 2013 2014 & 2015 16. október 2015 Björgvin Ingi Ólafsson @bjorgvinio Vá! - Við getum öll lært af ofurþjónustufyrirtækjum
  • 4. #1 Þú getur ekki verið góð(ur) í öllu #2 Þetta kostar alltaf eitthvað #3 Er ekki starfsmönnunum að kenna #4 Verða að stýra viðskiptavinunum Hin fjögur sannleikskorn (ofur)þjónustunnar
  • 5. Hvað gerir mig ánægðan þegar ég kaupi húsgögn?
  • 6. Ending: Mikil gæði, vara sem endast lengi Tilbúið: Ekkert vesen, þarft ekkert að skrúfa eða setja saman Þekking: Góð þjónusta í verslun, sérfræðikunnátta starfsmanna mikil Staðsetning: Staðsetning, þarft ekki að keyra langt í búðina
  • 7.
  • 8. Þú getur ekki verið góð(ur) í öllu #1
  • 11.
  • 12. #1 Þú getur ekki verið góð(ur) í öllu #2 Þetta kostar alltaf eitthvað #3 Er ekki starfsmönnunum að kenna #4 Verða að stýra viðskiptavinunum Hin fjögur sannleikskorn þjónustunnar
  • 13.
  • 14. We view most of the money that we put into the customer experience as our marketing dollars. The number one driver of our business is repeat customers and word of mouth Tony Hsieh, CEO of Zappos
  • 16. Service is a by-product of culture Alfred Lin, fyrrv. fjármálastjóri Zappos / Sequoia Capital
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. + Design Striving for all-around excellence leads directly to mediocrity. Achieving service excellence requires underperforming on the things your customers value least, so you can over-deliver on the dimensions they value most. Culture Culture defines an enormous part of the customer experience. Design and culture must work together, and today’s leaders must ensure their alignment.