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About social media newsroom

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+3000 messages every day is too much
Shouting out a monologue is old school
People want a conversation

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About social media newsroom

  1. 1. +3000 messages every day is too much
  2. 2. Shouting out a monologue is old school
  3. 3. People want a conversation
  4. 4. 50% is about listening
  5. 5. 50% is about talk
  6. 6. In all it’s about establishing relationships
  7. 7. 2/3 of the global internet population use social networks Nielsen, Global Faces & Networked Places, 2009
  8. 8. More than 1.5 million pieces of content are shared on Facebook – daily On YouTube 20 hours of video are shared Photos, news, links... – 24/7 every minute There are 200 000 000 blogs in the world 34% of them posts opinions about brands & products +400 000 000 users make Facebook the 90% of consumers 25% of search results”country” in thetop for the world’s world 4thtrust peer recommendations biggest 20 largest brands are links to USA are ahead – only Indien, Kina & user-generated content 54% of bloggers tweet or blog every day The fastest growing segment on Facebook is 55 - 65 year-old largest search engine in the world The 2nd females is YouTube Background movie from Twingly.com
  9. 9. This is why we need new tools – movie time...
  10. 10. Again, why?
  11. 11. The reality for a journalist "I have received over 25,000 email story pitches over the last two years. Products. Solutions. Tech innovations, etc. How many resulted in stories? None. I go to the web and search for information on the topic I want to do a story on.” David Meerman Scott, Editor of E-Content Magazine and Pragmatic Marketing Magazine #1 Best-Selling author of The New Rules of Marketing and PR.
  12. 12. But they’re more than journalists  Consumers / Clients  Business partners  Investors  Analysts  Bloggers  Recruits
  13. 13. The purpose of adopting to ”new”  Extend our reach  Be competitive in the search engines (equal to being competitive)  Serve the audience with the information they need – in the format that fits their needs  Drive traffic to our site  Start to explore how the media landscape is changing – pilot!
  14. 14. We’re all in sales
  15. 15. What it takes to be competitive
  16. 16. Findable bjornalberts.com
  17. 17. Accurate Bild från Gf.state.wy.us
  18. 18. Believable
  19. 19. Never be afraid to try ”NEW”

Notes de l'éditeur

  • \n
  • Trying to seed the market with your monlogue among others that are trying exactly the same thing is old school. \n\n
  • Encourrage you to interupt me with questions, opinions or ideas. \n
  • People do talk about your brand or talking about subjects that is very relevant to your business. the first move to take is to start listening to these conversations. to start monitor your brand and keywords relevant for your businees. \n\nDid you know that i just through a simple search can find 614 videos mentioning Swedbank? \nhttp://www.blinkx.com/videos/swedbank\n\n
  • And when you star listening you will here people talk. They’re talking in a lot of different channels. In some of these you will also start to have a conversation. To talk, to give your message in a new way. In a way one can say that the social media newsroom agregate what’s going on in selected channels. \n
  • What this is all about is to establish and maintain good relations. Just as in your ordinary lifes. \n
  • Of the total internet population 2 thirds are engaged in relationships in social networs. Let’s look at some more figures\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
  • \nBy 2010 Gen Y will outnumber Baby Boomers….96% of them have joined a social network\nSocial Media has overtaken porn as the #1 activity on the Web\n1 out of 8 couples married in the U.S. last year met via social media\nYears to Reach 50 millions Users:  Radio (38 Years), TV (13 Years), Internet (4 Years), iPod (3 Years)…Facebook added 100 million users in less than 9 months…iPhone applications hit 1 billion in 9 months.\nIf Facebook were a country it would be the world’s 4th largest between the United States and Indonesia (note that Facebook is now creeping up – recently announced 300 million users)\nYet, some sources say China’s QZone is larger with over 300 million using their services (Facebook’s ban in China plays into this)\ncomScore indicates that Russia has the most engage social media audience with visitors spending 6.6 hours and viewing 1,307 pages per visitor per month – Vkontakte.ru is the #1 social network\n2009 US Department of Education study revealed that on average, online students out performed those receiving face-to-face instruction\n1 in 6 higher education students are enrolled in online curriculum\n% of companies using LinkedIn as a primary tool to find employees….80%\nThe fastest growing segment on Facebook is 55-65 year-old females\nAshton Kutcher and Ellen Degeneres (combined) have more Twitter followers than the  population of Ireland, Norway, or Panama.  Note I have adjusted the language here after someone pointed out the way it is phrased in the video was difficult to determine if it was combined.\n80% of Twitter usage is outside of Twitter…people update anywhere, anytime…imagine what that means for bad customer experiences?\nGeneration Y and Z consider e-mail passé…In 2009 Boston College stopped distributing e-mail addresses to incoming freshmen\nWhat happens in Vegas stays on YouTube, Flickr, Twitter, Facebook…\nThe #2 largest search engine in the world is YouTube\nWikipedia has over 13 million articles…some studies show it’s more accurate than Encyclopedia Britannica…78% of these articles are non-English\nThere are over 200,000,000 Blogs\n54% = Number of bloggers who post content or tweet daily\nBecause of the speed in which social media enables communication, word of mouth now becomes world of mouth\nIf you were paid a $1 for every time an article was posted on Wikipedia you would earn $156.23 per hour\nFacebook USERS translated the site from English to Spanish via a Wiki in less than 4 weeks and cost Facebook $0\n25% of search results for the World’s Top 20 largest brands are links to user-generated content\n34% of bloggers post opinions about products & brands\nPeople care more about how their social graph ranks products and services  than how Google ranks them\n78% of consumers trust peer recommendations\nOnly 14% trust advertisements\nOnly 18% of traditional TV campaigns generate a positive ROI\n90% of people that can TiVo ads do\nHulu has grown from 63 million total streams in April 2008 to 373 million in April 2009\n25% of Americans in the past month said they watched a short video…on their phone\nAccording to Jeff Bezos 35% of book sales on Amazon are for the Kindle when available\n24 of the 25 largest newspapers are experiencing record declines in circulation because we no longer search for the news, the news finds us.\nIn the near future we will no longer search for  products and services they will find us via social media\nMore than 1.5 million pieces of content (web links, news stories, blog posts, notes, photos, etc.) are shared on Facebook…daily.\nSuccessful companies in social media act more like Dale Carnegie and less like David Ogilvy Listening first, selling second\nSuccessful companies in social media act more like party planners, aggregators, and content providers than traditional advertiser\nThe above statistics and “Social Media Revolution” video tell the story, social media isn’t a fad, it’s a fundamental shift in the way we communicate.  Please feel free to share with any non-believers!\n\n\nHuge Thanks to These Outstanding Sources\n\nBelow are the sources I used to compile this video.  Keep your feedback/questions/challenges coming as it will collectively make video #2 that much better – you know leverage this whole “social” thing.\nA huge thanks to all below:\nSource: Grunwald Associates National Study – Info highlighted on Trendsspotting Blog\nSource: Huffington Post\nSource: McKinsey Study also posted by David Dalka\nSource: First Stats: United Nations Cyberschoolbus Document Facebook Stat: MashableiPhone Stat: Apple\nSource: Facebook\nSource: TechCrunch\nSource: comScore\nSource: U.S. Department of Education Study \nSource:  Attempting to relocate\nSource: Jobvite Social Recruitment Survey Note: 80% will use social networks in their assessment.  95% will use LinkedIn in their assessment.  When we revise the Video needs to be updated changing “their” to “a” primary tool need to see if we bump 80% to 95%\nSource: Inside Facebook Blog\nSource: Twitter & World Population Data\nSource: Attempting to relocate\nSource: Metro Newspaper\nOpinion, not a statistic\nSource: TGDaily\nSource: www.wikipedia.org - calculated based on # articles per language category; Colorado State University Wikipedia Accuracy Study; open debate and of course very biased information is also found on this Wikipedia Accuracy page.  If I had to do it again I would have made this say as accurate rather than more – obviously some articles will be more accurate (think of the realtime update of Michael Jackson’s death, but also some will be less accurate.\nSource: China Internet Information Center, Technorati, Wikipedia\nSource: ClickZ Stats SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nOpinion, not a statistic\nCalculated based of Wikipedia article data found at www.wikipedia.org\nSource:  TechCrunchThis says 4 weeks so I may have been a little off here as my source at Facebook had said 2 weeks adjusted above\nSource: Marketing Vox and Nielsen BuzzMetrics SES Magazine June 8 page 24-25 Chris Aarons, Andru Edwards, Xavier Lanier Turning Blogs and user-Generated Content Into Search Engine Results\nSource: Universal McCann’s Social Media Research Wave 3\nOpinion, not a statistic\nSource: July 2009 Nielsen Global Online Consumer Survey (actually 90% now – updated above but video still shows 78%)\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: “Marketing to the Social Web,” Larry Weber, Wiley Publishing  2007\nSource: Starcom USA-TiVo\nSource: Nielsen\nSource: Solutions Research Group\nSource: Henry Blodget Silicon Alley Insider http://www.businessinsider.com/henry-blodget-kindle-sales-now-a-shocking-35-of-book-sales-when-kindle-version-available-2009-5\nSource: Yahoo Finance \nOpinion from Socialnomics\nSource: Facebook\nMusic in video provided by Fatboy Slim “Right Here, Right Now” (1999) – if you like it buy the single\n\n
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  • http://ford.digitalsnippets.com/\n\nVery clean and straigh forward. \nThe stories in focus. Either corporate stories or product storises. \nSupporter by Flickr photo gallery, YouTube Channel and a twitter-channels. \nof course you could become a fan of ford on facebook as well. \n
  • http://www.scanianewsroom.com/\n\nWork a lot with video and good looking images. \nOf course they’re building relationshis with the drivers. Attracting almost 3000 drivers to becom fans of Scania at Facebbok\n
  • http://newsroom.electrolux.com/\nTheir Design Lab channel at YouTube has been viewed 320 000 times. \n
  • http://nyheter.nokia.se/\n\nThe coolest thing with this one is Nokia in the blogsphere where the feed in what others are writing about nokia and their products\n
  • http://newsroom.sebgroup.com/\n\nTHe news map where your easily can find news from SEB in a specific region\nOR \nThe Experts\n
  • http://newsroom.cisco.com/dlls/index.html\n\nThey do pretty much everything. Blogs, videos, podcasts, sms-services\n
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  • And presenting your stories in the channels where people are interacting, in a manner that engage people to interact and share will increase your visibility in the search engines \n
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  • B2B Outreach: Makes it easier for buyers and buying committees to find and share the information they need - in the format that best fits their needs\nMedia Outreach: Makes it easier for the media, bloggers and analysts to find and write about you - multimedia elements should make it more useful and appealing\nDirect to Consumers: Enable readers (whomever they are) to get a more in-depth understanding of your story - save it, share and communicate directly with you\nSales Outreach: Leverages yours brand, publicity and marketing efforts to help sales - if you keep it accurate and clean\n\n
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  • Det ni gör ska vara sökbart. Punkt\n
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